The B2B BRAND180 Podcast with Linda Fanaras

The B2B BRAND180 Podcast with Linda Fanaras

By Linda FanarasBusinessMarketingManagement
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The B2B BRAND180 Podcast with Linda Fanaras episodes

  • B2B and B2C Applications of AI Chatbots, with Dan Melnick, CEO and Co-Founder of Southlake Consulting

    In this episode of the B2B Brand180 Podcast, Linda interviews  Dan Melnick of Southlake Consulting.  Dan introduces his company's new AI chatbot product tailored for e-commerce and they discuss the broader landscape of AI technologies. From real-time customer interactions to integrated social media features, join in to learn about the future of AI in e-commerce.

    Follow Dan on LinkedIn

    You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
    and Millennium Agency at https://www.linkedin.com/company/millagency/.

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    17 min
  • Future Proofing B2B: Technology and Marketing Strategies with Jared Reimer, CTO & Founder of Cascadeo

    In the latest episode of B2B Brand180, Linda Fanaras talks to Jared Reimer, CTO & Founder of Cascadeo.

    Reimer offers practical insights on how businesses can stay ahead, adapt, and thrive amidst rapid technological shifts.  Linda and Jared also explore the influence of artificial intelligence on B2B Marketing.   And, get a peek into Reimer's unique experience consulting for the hit show 'Silicon Valley.' 

    Follow Jared on LinkedIn

    You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
    and Millennium Agency at https://www.linkedin.com/company/millagency/.

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    24 min
  • B2B Marketing Innovation with Kevin Lee, Advisor, Investor, Author & Strategist

    In this episode of B2B Brand180, Linda Fanaras interviews Kevin Lee, a seasoned advisor, investor, author, "multipreneur," and strategist. They discuss the evolving landscape of branding and marketing, sharing insightful strategies that can propel a B2B brand forward in today's competitive market. Kevin also opens up about his entrepreneurial journey, revealing how he’s been able to  navigate the challenges and opportunities through business acquisitions and synergies. If refining your branding message, exploring innovative marketing strategies, or understanding the entrepreneurial journey in the B2B sector are on your agenda, this episode is for you. 


    Follow Levin Lee on LinkedIn

    You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
    and Millennium Agency at https://www.linkedin.com/company/millagency/.

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    26 min
  • Beyond Logos and Ads: Exploring Upstream Marketing with Tim Koelzer, Author and Managing Partner of EquiBrand Consulting

    In this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'.

    Dive into the intricacies of upstream marketing and uncover how it helps drive  conventional marketing tactics. Discover how a strategic upstream approach can fundamentally bolster your brand's presence and impact. 

    Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

    Learn more about Tim Koelzer and Kristin Kurth's book Upstream Marketing.

    You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
    and Millennium Agency at https://www.linkedin.com/company/millagency/.

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    29 min
  • Boosting B2B Sales Performance with Harry Spaight, Speaker, Coach, and Author

    In this episode of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, interviews Harry Spaight, sales consultant and author of "Selling with Dignity." Drawing from his mission background and competitive sales experience, Harry provides invaluable strategies to enhance sales performance and drive revenue growth. Join us to discover how selling can be a genuine act of providing value and the positive outcomes it brings.

    Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

    Learn more about Harry Spaight's book Selling With Dignity. 

    You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
    and Millennium Agency at https://www.linkedin.com/company/millagency/.




    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    33 min
  • Unlocking B2B Growth: Senior Leadership Strategies For Success With Ryan Kauth, Business Coach and Fractional Executive

    In this episode of B2B Brand180, Linda interviews Ryan Kauth, business coach,  fractional executive and founder of the Fractional Executive Podcast. They discuss the challenges faced by established founders and family business owners who are navigating the often turbulent waters of business growth. 

    Ryan shares his experiences as a business coach and executive, and the lessons he's learned over his diverse career spanning two dozen years in various industries. He offers an insider's view into his teachings at top business schools, and the growth strategies he imparts to his students.  Ryan provides insights  as to why businesses plateau, the potential reasons behind a lack of growth, and the invaluable role of senior leadership in transforming stagnation into success. 

    Tune in to discover Ryan's unique take on strategic leadership development, operations, profitability, and much more.

    Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

    Follow Ryan Kauth at LinkedIn and visit his coaching website.

    You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
    and Millennium Agency at https://www.linkedin.com/company/millagency/.

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    28 min
  • Preparing B2B Marketers for the AI-Driven Future of SEO and Content Marketing: Insights from AI Innovator, CTO & SEO Expert Alexander De Ridder

    In this episode of B2B Brand180, Linda interviews Alexander De Ridder, a renowned AI innovator, CTO, SEO expert, and the co-founder of Ink. As a pioneer in Natural Language Optimization models and the creator of a patented AI method that demystifies Google's content preferences, Alexander offers a wealth of knowledge.

    The conversation dives into the future of SEO and content marketing, particularly the role of AI in shaping these fields. Alexander describes how B2B brands can take advantage of AI and natural language optimization to craft compelling content strategies, emphasizing the significance of trust, engagement, and brand authority. He also introduces the concept of content hubs.

    Transitioning from Web 2.0 to Web 3.0, Alexander explores the potential challenges and strategies for B2B brands. AI has a capacity to inundate the internet with generic content and Alexander anticipates a move towards a more interactive, user-focused web. 

    This episode is an essential listen for B2B marketers aiming to future-proof their brands.

    Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

    Follow Alexander's at LinkedIn and visit his company website Ink here.

    You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
    and Millennium agency at https://www.linkedin.com/company/millagency/.  

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    35 min
  • Marketing and HR Collaboration for B2B Brand Success with Jillian Derby of AIM HR Solutions

    In this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales.

    Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

    You can follow Linda on LinkedIn at https://www.linkedin.com/in/lindafanaras/ and Millennium agency at https://www.linkedin.com/company/millagency/.  

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    19 min
  • Creating a Remarkable B2B Brand: Insights from Strategy Consultant and Sticky Branding Founder Jeremy Miller

    In this episode of the B2B Brand180 podcast, host Linda Fanaras is joined by Jeremy Miller, founder of Sticky Branding and a leading strategy consultant. Together, they dive into the world of  branding and discuss what it takes to create a truly remarkable brand in today's competitive market. Miller shares his insights into how businesses can differentiate themselves, the importance of defining brand values and communicating through the lens of your customers.

    To learn more about Jeremy Miller and Sticky Branding, visit stickybranding.com.

    Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    26 min
  • From Idea to Premium Brand: Expert Strategies for CPG Entrepreneurs with Dr. James Richardson

    In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Dr. James Richardson, a seasoned entrepreneur and founder of Premium Growth Solutions, about expert strategies for CPG entrepreneurs looking to transform their ideas into premium brands.

    With a focus on the consumer packaged goods industry, Dr. Richardson shares valuable insights and actionable tips on product development, branding, and marketing.

    You can learn more about Dr. Richardson and his work at http://www.premiumgrowthsolutions.com.

    Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

    Linda's LinkedIn:
    https://www.linkedin.com/in/lindafanaras/

    Millennium Agency:
    Brand Strategy | Marketing | Web Design:
    https://mill.agency

    How ready is your brand for growth?
    Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth.
    https://brand180.mill.agency/

    YouTube Channel:
    https://www.youtube.com/@mill.agency/

    Linda's Books:
    Claim Your White Space
    Passion + Profits: Fueling Business and Brand Success


    14 min

About The B2B BRAND180 Podcast with Linda Fanaras

From the publisher's feed

B2B Brand180 Podcast

Complexity, translated. Growth, engineered.


Hosted by Linda Fanaras, founder and CEO of Millennium Agency, the B2B Brand180 Podcast is…