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Mark Brohan is the leading researcher on B2B eCommerce and Vice President at Digital Commerce 360 who reports on all things eCommerce. B2B eCommerce is now accounting for a significant portion of all B2B sales and is driving innovation in many B2B organizations. Mark believes that B2B eCommerce is in a similar state to when B2C eCommerce was becoming a critical part of retail in the 2010s. This means its that critical for B2B organizations to get it right or become what the legacy retailers became who did not adapt to eCommerce fast enough.