In Episode 21, we sit down with Dalia Cohen Boteach to talk about what it really feels like entering the workforce today and how young professionals are thinking about growth in an AI-first world.

The B2B Mob hosts Howard Schulman and Jake Levant sit down with Matt Firestone, career sale development leader, personal brand builder, and LinkedIn influencer, to talk about the reality of modern social selling, the state of SDRing, and building a name for yourself while still in the trenches. With special top secret tactics in our hot take lightning round.

In this episode, we stepped away from B2B again and sat down with Elliot Cohen, an entrepreneur who knows that the best insights don’t always come from boardrooms — sometimes they come from the kitchen, the craft, and the quiet rituals that shape how we think. We dive into what smoked salmon can teach us about creativity, community, experimentation, and trusting the long game. Elliot shares the real, unpolished truths of building something from nothing, why great ideas need time to cure, and how founders can embrace both the heat and the slow burn.

Whether you’re pitching to investors, presenting to small crowd or a packed theatre, your voice is your strategy. Executive speaking coach Helen Gottstein joins Jake and Howard to unpack what great communicators get right from storytelling and structure to nerves and nuance.We explore how public speaking skills shape careers, close deals, and build better marketers.

Freightos CMO Eytan Buchman joins Jake and Howard on the B2B Mob to unpack the tightrope CMOs walk between being world-class marketers and true subject-matter experts. From air cargo and ocean freight to the signals that actually build authority, Eytan shares how domain depth sharpens narrative, accelerates trust, and—yes—moves pipeline. We also dig into practical AI (what’s hype vs. helpful), how to choose experiments that ladder to business outcomes, and a few of Eytan’s favorite professional and personal projects that keep his curiosity compounding.

Jake and Howard sit with Eli Freedman, a startup bootstrapped co-founder and CEO of Midbound.ai to discuss if “visitor reveal” is finally worth it. We also lean in to what it means and the challenges to starting a business and being bootstrapped.

Can one agency truly master the elements of B2B sales across 60 different startups?In this episode, Jake and Howard sit down with Liron Bercovich, the founder, GTM strategist, and full-blown outbound Avatar. From crafting pitch-perfect messaging to embedding like an in-house team, Liron breaks down how his agency became the trusted sales engine for some of Israel’s fastest-growing tech companies.We explore:Why credibility is the #1 sales assetHow deep research can unlock scalable outboundThe secret to sounding in-house, even as an outsiderBalancing personalization with efficiency at scaleWhether you're agency-skeptical or trying to scale your outbound motion, this one’s for you.

What if PR wasn’t just about media coverage but about influencing AI itself?In this episode, Jake and Howard dive into the layered world of modern PR and media with Omri Hurwitz, founder of one of the largest media firms in Europe and Asia. He breaks down how strategic content placement can shape what GPTs and LLMs surface, why SEO alone won’t cut it, and how media amplification is evolving in the AI era.We talk click farms, credibility, the real KPIs of journalists and how to plant an idea in the algorithm.

Jake and Howard are joined by Chris Silvestri, founder of Conversion Alchemy, to explore how deep customer understanding drives real messaging and product-market fit, even in an age of AI and synthetic personas.Chris also shares his latest research report: The State of Synthetic Research in 2025.Download it here: https://christophersilvestri.com/research-reports/state-of-synthetic-research-in-2025/

For years, Product Marketing sat quietly in the background, building decks, writing one-pagers, cleaning up messaging. But that era is over.In this episode, Shoshana Kordova (journalist turned PMM leader) joins The B2B Mob Jake & Howard to break down what product marketers actually do and why they’ve become essential to modern GTM teams.We cover:– Why most teams don’t have a messaging problem — they have an insight problem– The difference between inbound and outbound product marketing– Why PMMs must own their own customer conversations (not just listen to Gong)– How great interviews shape everything from roadmap to pricing– Why case studies flop when you skip the follow-up questionsPlus: Shoshana shares her 6-step Customer Interview Guide — a tactical playbook for turning convos into real GTM.: https://drive.google.com/file/d/1C4thqqn73bA5522BXKavk-MmC9V1a30K/view