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In this episode, Daniel Cohen, VC and former Start up founder, joins Jake and Howard to talk about what VCs look for in early-stage startups, how and when to hire your first employees, what it really feels like to build from scratch and a whole lot more. A guide for misfits trying to make it.
Jake and Howard chat with Racheal Doades, founder of Alister a B2B design agency, about what makes great design actually work in brand marketing. They dig into how design gets measured, where AI fits into the creative process, and why good visuals matter more than ever in the B2B world. It’s a no-fluff convo about strategy, style, and staying sharp in a fast-changing space.
Jake and Howard are joined by Avi Wiesenberg, veteran Sales leader, CRO, and Co-Founder to bring us to the dark side - SALES! Just kidding. Marketing and Sales alignment, essentially revenue alignment, is more important than ever.
Jake and Howard correct some omissions from episode 1 and invite their first guest, Gaby Young, VP Marketing at Lightico. Learn about Brand and why it may or may not be more important for B2B marketing these days.
Jake and Howard go right into the tough marketing questions everyone is thinking about. Should we use AI? What do we call this podcast?
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