This is the audio edition of B2B GTM Live with Nigel Maine from salesXchange.
This episode was originally broadcast as a live show with supporting visuals and illustrations. To watch the full video version and access the supporting resources, use the links below.

In this episode, Nigel explains why many B2B growth problems are not execution failures but architectural failures. When pipeline looks busy, Martech is running, and SDRs are active, yet growth remains weak or unpredictable, the issue is often the commercial model itself.

This session explores the shift in buyer behaviour that has broken the traditional funnel, why anonymous research and delayed engagement change the GTM equation, and why modern B2B firms need a system built around visibility, trust, education and readiness rather than more campaigns and more tools.

Key themes in this episode:

•  Why growth problems are often architectural, not tactical 
•  How modern B2B buyers stay anonymous for longer 
•  Why traditional GTM assumptions no longer hold 
•  What a B2B Operating System looks like in practice 
•  Why CEOs must rethink visibility, credibility and commercial structure 

Watch the full video and access the supporting resources:
Episode #01

Start with the foundational documents:

• Revenue Reset
• GTM Landscape
• GTM Architecture Audit

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