If there is one takeaway from this conversation, then it’s simply this - Boring is beautiful.

ProcMart is in the boring business of managing non-core indirect procurements for manufacturers. And by taking care of this simple but time intensive task for companies, ProcMart will cross 1000 crores in turnover this year. 

The credit for this massive achievement goes to Anish Popli - the founder of ProcMart who loves all things boring. In fact - he shares that their profit margins are actually much higher on simple boring products than on complex products.

This episode is proof that as a founder, you must have the maturity to not get distracted by shiny new things and sexy ideas but just keep your head down and execute well. 

Stay tuned for this insightful conversation and subscribe to the Founder Thesis podcast for more such counterintuitive insights from successful entrepreneurs.