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The power of speaking should be an integral part of your sales and marketing strategy. Being a compelling speaker can position you as a thought leader and lead to more closed deals.
To learn more about the power of effective public speaking, we spoke with Diane DiResta, the founder and CEO of DiResta Communications, Inc. She is a certified speaking professional, international keynote speaker, executive speech coach, and author of Knockout Presentations.
When a company is trying to figure out how to move its product and set itself apart from the competition, the first question in this process should not be, “how are we better than the competition?” But, “what is the customer trying to accomplish and what role can we play in enabling that?”
Eric Berggren a Professor of Marketing at the Kellogg School of Management at Northwestern University and Managing Director of Axios Partners, a management consulting firm focused on driving customer value, innovation, and management, visited our podcast recently and shared his thoughts on how to create unique value for your customers.
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You’re not as unique as you think you are, and Chris Orlob, senior director of product marketing for Gong.io, increased sales through science, can prove it.
Sales is both an art and a science, and Orlob visited my podcast recently with the data at his fingertips to solve all of your sales problems.
Subscribe to the podcast or write a reviewIn your business, be greater than a leader, be a hero.
It’s not profit over people that will make your business successful—it’s when you combine people and profits that you become a hero.
On a recent B2B Revenue Executive Experience podcast, I spoke with Jeffrey Hayzlett, coauthor of The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. He’s also the CEO of C-Suite Network, the world’s most powerful network of C-Suite leaders. He shared his ideas about how a leader can make or break a company.
Subscribe to the podcast or write a reviewAre you looking for ways to become a better leader, develop more effective cultures, and increase the impact of your teams and the results they produce?
Jason Treu is an executive coach who focuses on leadership. He's the bestselling author of Social Wealth. He is also the creator of Cards Against Mundanity, and the host of the Executive Breakthroughs podcast.
If you want to be a good leader, take accountability for finding the potential in people and processes and developing it.
Subscribe to the podcast or write a reviewDynamic industries – those that have gone through significant changes in recent years – have faced a unique set of challenges in sales and product development. FUJIFILM North America Corporation, is one of them. Their Imaging Division, which has historically been a B2B sales and marketing organization, has shifted to become a product development organization.
We sat down with Jim Dolce, Vice President Technology and Strategic Business Development at FUJIFILM North America Corporation, to discuss challenges that dynamic industries face and how they can overcome them.
Subscribe to the podcast or write a reviewEmployee learning has always been a challenge. More than ever, it's a crucial component of any organization. But how can it be meaningful and serve as a driver to boost engagement? Isaac Tolpin, Co-Founder at ConveYour.com joins us to talk about how his team is helping companies take learning to a whole new level.
Subscribe to the podcast or write a reviewFor most of us, it’s a pipe dream. For Adam Honig, Founder and CEO of Spiro, it has become a business that he believes can slay Salesforce.
It all started one Saturday night in 2013 when Honig went to see the near-future Spike Jonze movie Her, which stars an uncredited Scarlett Johansson as the voice of an AI that takes over Joaquin Phoenix's life as he falls in love with her.
Six years and $5 million (and counting) later they have realized that vision with Spiro, an artificial intelligence CRM that removes most of the administrative data entry from salespeople’s lives and analyzes what their most profitable path is.
Spiro cuts through that by handling it all and creating the datastream. Spiro handles the email, the texting, and even the phoning. Then it uses power natural language processing and machine learning to suggest the next most profitable actions.
Honig has create special page for B2B Revenue Executive listeners: https://spiro.ai/b2brev/
“We publish a lot of content. We have about 700 blogs about sales and we’ve compiled them into The 44 Best Sales Tips Ever,” says Honig. “They are very tactical things that you can do when prospecting or working with customers to be more effective. There’s a free download link.”
To learn why Honig believes that Spiro will slay Salesforce, check out the podcast.
Subscribe to the podcast or write a reviewData breaches, like the recent Facebook debacle, have put companies of all sizes under increased scrutiny when it comes to data privacy. New data protection laws and regulations, such as the General Data Protection Regulation (GDPR) in the EU, are being established to combat data breaches and provide increased transparency when it comes to data usage. We sat down with Dorene Rettas, head of Cyber Security Hub for IQPC, a live events and digital media company, to discuss how an increased focus on data protection and cybersecurity will impact sales and marketing teams moving forward.
Subscribe to the podcast or write a reviewDid you know that sometimes the fastest way to get sales is to slow down?
I had a great episode with Brandon Bruce, co-founder and CEO of Cirrus Insight, a customer relationship management application, who shows you how to achieve sales success with the “Art of the Slow Sale.”
In our far-ranging discussion, he outlined some of his thoughts about how slowing down your sales process actually speeds up your closing rates.
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