The B2B Revenue Executive Experience

Often discussed but rarely understood, account based sales and marketing are the new buzzwords of industry. How has this new approach changed B2B sales?

To find out, we invited Chuck Frydenborg and Mariana Just to come on the B2B Revenue Executive Experience podcast. Chuck serves as Vice President, Global Sales and Mariana as Director of Revenue Marketing & Operations at Acrolinx, an AI platform that uses linguistic analytics to improve corporate content.

According to Mariana and Chuck, marketing and sales exist within an intellectually diverse landscape in which buyers are ⅔ to ¾ of the way through the decision-making process about a product or service before contacting the company's sales team.

Both Chuck and Mariana bring deep experience in their respective fields, and we had a chance to ask them about team building, alignment, and building relationships for success in account based sales and marketing.

Subscribe to the podcast or write a review 

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Often discussed but rarely understood, account based sales and marketing are the new buzzwords of industry. How has this new approach changed B2B sales?

To find out, we invited Chuck Frydenborg and Mariana Just to come on the B2B Revenue Executive Experience podcast. Chuck serves as Vice President, Global Sales and Mariana as Director of Revenue Marketing & Operations at Acrolinx, an AI platform that uses linguistic analytics to improve corporate content.

According to Mariana and Chuck, marketing and sales exist within an intellectually diverse landscape in which buyers are ⅔ to ¾ of the way through the decision-making process about a product or service before contacting the company's sales team.

Both Chuck and Mariana bring deep experience in their respective fields, and we had a chance to ask them about team building, alignment, and building relationships for success in account based sales and marketing.

Everyone agrees that relationships are incredibly important in business. But nobody is talking about how to consistently create those relationships, strategically… Well, all except for one:

James Carbary, the Founder and CEO of Sweet Fish Media, explained if ‘Content is King, then Content Based Networking is the Kingdom’. Content Based Networking is the term that he and his team created in order to describe the unique vertical they’re in. James defines it like this: “Using content collaboration as a way to build new business relationships.”

Create some sort of Content Hub (James chose Podcasting). Then invite people that you’d like to build relationships with, to create that content with you. “It’s not what you know; it’s who you know;” and Content Based Networking is the ‘how-to’ that you need in order to do it.

Subscribe to the podcast or write a review 

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Everyone agrees that relationships are incredibly important in business. But nobody is talking about how to consistently create those relationships, strategically… Well, all except for one:

James Carbary, the Founder and CEO of Sweet Fish Media, explained if ‘Content is King, then Content Based Networking is the Kingdom’. Content Based Networking is the term that he and his team created in order to describe the unique vertical they’re in. James defines it like this: “Using content collaboration as a way to build new business relationships.”

Create some sort of Content Hub (James chose Podcasting). Then invite people that you’d like to build relationships with, to create that content with you. “It’s not what you know; it’s who you know;” and Content Based Networking is the ‘how-to’ that you need in order to do it.

In the world of Sales, it’s either ‘Feast’ or ‘Famine’. And even while you’re feasting, you still need to act like you’re going to be hit with famine at a moment.

Lior Ohayon, the Founder and CEO of ScopeLeads, explained that successful sales in this way, involves getting your cold emailing strategy right from the get-go. You need to determine the numbers you need to hit and consistently meet them. So the question is, how is that actually accomplished?

During this episode of the B2B Revenue Executive Experience, Lior explained his 3 tips that you need to include to make your cold emails successful:

1. Don’t include your website in the 1st email
2. Specifically call them to action!
3. Don’t be a salesman

But above all else, you must consistently hit your numbers through hard-work.

Subscribe to the podcast or write a review 

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

In the world of Sales, it’s either ‘Feast’ or ‘Famine’. And even while you’re feasting, you still need to act like you’re going to be hit with famine at a moment.

Lior Ohayon, the Founder and CEO of ScopeLeads, explained that successful sales in this way, involves getting your cold emailing strategy right from the get-go. You need to determine the numbers you need to hit and consistently meet them. So the question is, how is that actually accomplished?

During this episode of the B2B Revenue Executive Experience, Lior explained his 3 tips that you need to include to make your cold emails successful:

1. Don’t include your website in the 1st email
2. Specifically call them to action!
3. Don’t be a salesman

But above all else, you must consistently hit your numbers through hard-work.

Stop wasting time & resources on Customer Acquisition - You may be missing a goldmine within your book of business. Your current clients might have hundreds, or thousands of untapped connections with your ideal clients.

This episode I’m joined by Jay Gibb, the CEO & Founder of CloudSponge, who’s an expert at helping non-technical entrepreneurs (like myself) build their ventures.

Early on, Jay noticed that people weren’t using referral systems to leverage their existing customer base for growth -- so he founded CloudSponge.

Their goal is to dramatically increase your existing referral program’s performance, giving your current customers more value so you can leverage their network for fast, organic growth.

And it’s a lot easier than you think!

Subscribe to the podcast or write a review 

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Stop wasting time & resources on Customer Acquisition - You may be missing a goldmine within your book of business. Your current clients might have hundreds, or thousands of untapped connections with your ideal clients.

This episode I’m joined by Jay Gibb, the CEO & Founder of CloudSponge, who’s an expert at helping non-technical entrepreneurs (like myself) build their ventures.

Early on, Jay noticed that people weren’t using referral systems to leverage their existing customer base for growth -- so he founded CloudSponge.

Their goal is to dramatically increase your existing referral program’s performance, giving your current customers more value so you can leverage their network for fast, organic growth.

And it’s a lot easier than you think!

The world is changing.

If you’re a B2B marketer, you know that one of biggest challenges facing marketing professionals today is meeting the buyer where they are.

So how do you market the way that they want to be sold to? How do you align your marketing strategy to meet them where they are?

Subscribe to the podcast or write a review 

• YouTube
• Spotify
• Apple Podcast
• Stitcher
• TuneIn

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

The world is changing.

If you’re a B2B marketer, you know that one of biggest challenges facing marketing professionals today is meeting the buyer where they are.

So how do you market the way that they want to be sold to? How do you align your marketing strategy to meet them where they are?