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The B2B Roundtable
The B2B Roundtable episodes
- Mean people suck in marketing and what to do about it with Michael BrennerThe most effective marketers aren't the most aggressive ones. Michael Brenner on why empathy-driven marketing outperforms pressure tactics -- and what to do if your culture hasn't caught up.19 min
- How to Stop Hustling and Set Better Work-Life Boundaries with Carlos HidalgoLearn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo.24 min
- How to Get Sales and Marketing Operating as One Team with Heidi MelinAlignment is the wrong goal. Alignment means everyone nods in the meeting and then goes back to their own metrics. Operating as one revenue team is a different thing entirely.25 min
- Bring more innovation to your demand generation now with Jeanne HopkinsInnovation in demand gen isn't about chasing new channels -- it's about asking better questions about the old ones. Jeanne Hopkins on where B2B creativity actually comes from.25 min
- Conversational Marketing in B2B with Dave GerhardtBrian Carroll interviews Dave Gerhardt, then VP of Marketing at Drift, about using real-time conversations to connect with B2B buyers instead of forcing them through forms and funnels.28 min
- How to Improve Account Based Marketing Results with Jon MillerBetter ABM results don't come from more data -- they come from sharper targeting, tighter messaging, and knowing what good looks like before you start.23 min
- How Trust and Empathy Grow B2B Sales with Steve WoodsThe fastest path to a closed deal isn't a better pitch -- it's a buyer who actually trusts you. Steve Woods on how empathy changes what's possible in both sales and ABM.20 min
- How to Transform Your Customer Success Journey with Kia PuhmCustomer success isn't a support function -- it's a revenue function. The companies growing fastest aren't just renewing accounts. They're expanding them deliberately.19 min
- Customer Empathy in B2B: How to Solve Buying Problems with Brent AdamsonBrent Adamson on what buying really feels like from the inside, and why the hardest part of complex B2B isn't selling. It's buying.33 min
- Why Great Service Doesn’t Drive Account Growth with Brent AdamsonBrent Adamson shares Gartner research: service drives retention but not growth. Most account teams over-serve customers without driving new revenue. The growth lever is Customer Improvement.22 min
About The B2B Roundtable
From the publisher's feed
The B2B Roundtable is a podcast about what dashboards miss in B2B revenue systems. Most GTM teams manage what their dashboards can measure. But the numbers don’t always explain why growth is slowing,…
buyers disengage, or revenue isn’t keeping pace. Hosted by Brian Carroll, GTM advisor and author of Lead Generation for the Complex Sale, the show features candid conversations with B2B leaders, operators, and thinkers about what’s really happening beneath the numbers, what they’ve learned, and what they changed. Learn more at https://www.markempa.com