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The B2B Roundtable
The B2B Roundtable episodes
- Sales Enablement Is Not Another Silo with Dave BrockSales enablement fails when it's treated as a content library instead of a behavior change program. The question isn't whether reps have the assets -- it's whether they use them.26 min
- Customer Advocacy Should Be at the Heart of Your Marketing with Mark OrganYour happiest customers are your most underused marketing asset. Advocacy programs don't just drive referrals -- they change how new buyers perceive your credibility before you ever speak.29 min
- Make the Customer the Hero with Mike BosworthNobody wants to read about your product. They want to see themselves solving a problem they recognize. Customer-hero stories work because they make the buyer the protagonist, not you.29 min
- Your B2B Persona Data Is Decaying Faster Than You Think with Mathew SweezeyLearn how to improve the quality and accuracy of your B2B persona and contact data to get better lead generation results and drive demand25 min
- Why Purpose Drives Growth with Mack FogelsonPurpose isn't a brand exercise -- it's an operating principle. Companies that articulate what they actually stand for don't just attract better customers. They make better decisions.28 min
- Empathetic Marketing Starts by Helping Customers with Michael BrennerMichael Brenner on why empathy is the most counterintuitive force in B2B marketing. Full interview: Wells Fargo as a cautionary tale, SAP as a model, and how to champion customer-focused culture from inside an organization.23 min
- Social Selling Starts With Being Relevant with Jill RowleyJill Rowley warned in 2016 that technology was enabling bad sales practices. In 2026, with AI-powered outbound generating thousands of messages per day, her argument is more urgent than ever: relevance beats volume, and empathy beats efficiency.26 min
- Your Product Is Your Marketing with Jim FowlerOwler went from zero to half a million users without a massive budget. Their CEO explains how they made the product the marketing.21 min
About The B2B Roundtable
From the publisher's feed
The B2B Roundtable is a podcast about what dashboards miss in B2B revenue systems. Most GTM teams manage what their dashboards can measure. But the numbers don’t always explain why growth is slowing,…
buyers disengage, or revenue isn’t keeping pace. Hosted by Brian Carroll, GTM advisor and author of Lead Generation for the Complex Sale, the show features candid conversations with B2B leaders, operators, and thinkers about what’s really happening beneath the numbers, what they’ve learned, and what they changed. Learn more at https://www.markempa.com