The Back End Of Business Podcast

Just because your business needs a website, email marketing and all the tech behind the scenes, does that mean you have to do it all yourself?

In this episode of The Back End of Business Podcast, I’m chatting about deciding what you actually want to learn, what you’d rather hand over, and how to get support when you want to do it yourself but keep getting stuck.

We talk about:

• Why a “quick tech job” can turn into hours of tutorials and screenshots.
• The frustrations of following AI instructions when your screen looks completely different.
• Why knowing how to make small changes to your own website matters.
• The difference between done-for-you and done-with-you support.

I also share more about my Done With You membership, where you can ask your tech questions, get videos showing you the steps, and join a monthly live session for support. Membership is £47 a month.

Plus, it’s my birthday! To celebrate, I’ve released 3 Complete Brand Bundles, available for £249 or two monthly payments of £130, until they sell out or 31 October 2026.

Links mentioned

• Join the Done With You membership
• Get The Complete Brand Bundle
• Find me on Instagram — @maebelletechagency
• Visit my website

Do you actually need a website for your business?

And if you do, what the bloody hell needs to go on it? 😂

In this episode of The Backend of Business, I'm talking about all things websites. Whether you're just starting your business, you've been running it for a while without a website, or you've already got one that you can't even update yourself.

Because having a pretty website is lovely, but if people land on it and don't know where to go, what to click or how to work with you, it's not doing its job.

I'm walking you through how we build websites at Maebelle Tech Agency, including a recent client project where we created a five-page website designed to help people find her business, understand her services and get in touch.

We'll talk about planning your pages, creating a clear customer journey, choosing the right platform and why Wix is my preferred option for website builds.

And one thing I'm really big on? You should be able to update your own bloody website.

You shouldn't have to pay someone every time you want to change a photo, update your prices or add a new page.

In this episode

• Do you actually need a website when starting a business?
• What a basic five-page website includes
• Planning your website around your business goals
• Why your customer journey matters more than just the design
• Making your website easy to navigate
• Why your website copy is just as important as your visuals
• How we plan and design websites before building them
• Why I prefer Wix for new website builds
• Making sure you can manage and update your own website
• Setting up your domain and professional email address
• Making your website mobile-friendly
• Basic SEO, Google Business Profile and website analytics
• Why your website needs clear calls to action
• How to know whether your website is actually working

Before you start building a website, ask yourself one question:

If someone lands on my website, what do I want them to do next?

Do you want them to book a call? Enquire about your services? Join your email list? Buy something?

Once you know that, you can build your website around making that next step as easy as possible.

Because your website shouldn't just look good. It should have a purpose.

Explore Website Design at Maebelle Tech Agency

Book a Consultation

Welcome back to The Backend of Business.

Got an email list you’re doing nothing with?

You know you should email them. It’s been on your to-do list for ages.

But every time you sit down to write something, you think:

“What the hell am I going to talk about?”

I get it. My own weekly emails used to feel like a chore too.

In this episode, I’m sharing how I’ve made that easier, why your email list deserves some attention and what you can actually send people.

Because you don’t need thousands of subscribers to start.

If there are five people on your list, start talking to those five people.

And please don’t only appear when you’ve got something to sell. Otherwise, people open your launch email and think…

“Where the fuck’s she been?” 😂

In This Episode

• Why your email list matters alongside your social media
• Why you don’t need a massive list to start emailing
• Using freebies to grow your list
• What happens after someone downloads your freebie
• Why a welcome and nurture sequence matters
• Choosing an email frequency you can keep up with
• How I turn one podcast into an email, talking reels and social content
• Using client stories, testimonials and results in your emails
• Finding ideas when you don’t know what to write
• Writing to one person rather than addressing a whole group
• Breaking your services and topics into separate emails
• Staying in touch between launches without being scared to sell
• How Maebelle’s email marketing retainer works

I also share how I’m using real client journeys in my own emails to show what it’s actually like to work with Maebelle.

What they needed. What we put together. And what happened afterwards.

You’ve probably already got something worth sharing.

A question someone asked you. A result you helped a client achieve. Something about your service that people don’t quite understand.

Start there.

And if getting your emails designed, set up and scheduled is the bit that never happens, have a look at how we can help.

Explore Our Services at Maebelle Tech Agency

Email Retainer Support

Book a Free Consultation

Welcome back to The Backend of Business.

Apparently, everybody needs a Carly. 😂

It's something clients have said to me again and again:

"I need a Carly in my back pocket."

And I bloody love it.

But what does having a Carly in your business actually mean?

In this episode, I'm going back to where Maebelle started, how I went from manifestation coach to VA to tech expert and eventually built Maebelle Tech Agency.

More importantly, I'm showing you what backend support can actually look like.

Because sometimes it's not a massive project.

Sometimes it's that thing sitting on your to-do list that would take me ten minutes but has already cost you three hours, two Google searches and an argument with ChatGPT. 😂

And sometimes it's having somebody embedded in your business who knows your offers, your systems, your branding and the way you like things done.

In This Episode

• How Maebelle started and evolved into a tech agency
• Why I realised traditional VA work wasn't for me
• Where "Everybody Needs a Carly" came from
• What having a Carly in your back pocket actually looks like
• Turning your ideas into actual jobs that get done
• The little tech jobs that can steal hours of your time
• What my retainer clients hand over each month
• Emails, podcasts, graphics, sales pages and tech
• How my team allows us to support clients across different platforms
• Why long-term support makes such a difference
• Getting to know your business, branding and preferences
• The difference between handing over odd jobs and bringing me into your team
• Carly's five-hour and ten-hour retainer options
• Launch support, website builds and SOS sessions
• Why you don't need to know the techy words to ask for help

Carly also explains that her retainer model is designed to build familiarity over time — so instead of constantly explaining how you want everything done, your support becomes increasingly embedded in the business. Transcript

You don't have to know exactly what system you need or how the tech works.

Sometimes all you need to be able to say is:

"I need someone to click this button, pay this amount and then get an email."

Then your Carly works out the rest. 😂

Work With Maebelle Tech Agency

Retainer Support

Launch Support

Website Builds

Book an SOS Session

Welcome back to The Backend of Business.

Last week I swapped my usual desk for an overnight retreat at Eastwood Hall with six incredible women and my Your Growth Retreat co-founders, Catherine and Natalie.

And it was bloody lovely.

There were one-to-ones, beautiful food, meditation, connection, digital vision boards, gifts, plenty of time to slow down and a LOT happening behind the scenes that our guests didn't need to think about.

Which is exactly how it should be.

Because while a retreat might look effortless when you're attending one, there's an entire backend making that experience happen.

So in this episode, I'm taking you behind the scenes of Your Growth Retreat — not only what happens when you're there, but everything that goes into creating the experience before, during and after the event.

In This Episode

• What happened at our latest overnight Your Growth Retreat
• The system audits I offered during our one-to-one sessions
• The sessions Catherine, Natalie and I delivered
• Why our retreats are designed around what YOU need
• Branding and setting up the retreat business
• Building sales pages and payment plans
• Creating the customer journey
• Welcome emails, reminders and automations
• Social media content and promotion
• Creating branded slides and workbooks
• Preparing gifts and everything attendees need
• Managing dietary requirements and the guest experience
• Capturing content during the retreat
• Collecting feedback and testimonials
• What happens AFTER everybody goes home
• Selling and preparing for the next retreat
• How backend support can make running your own retreat much easier

The best backend systems are often the things your customers never notice.

They don't need to know about the sales page, automations, payment plans, emails, WhatsApp group, dietary lists, workbooks, feedback forms or all the other moving pieces.

They just need to know where to be, when to be there and that once they arrive, they're going to be looked after.

That's the customer experience all that backend work is there to create.

Your Growth Retreat – March 2027

Your Growth Retreat – September 2027

Follow Your Growth Retreat / Collective

Work With Maebelle Tech Agency

Welcome back to The Backend of Business.

A launch doesn't start on launch day.

If you're still building pages, fixing links, writing emails and setting up automations while you're supposed to be selling...

You're making the whole bloody thing harder than it needs to be.

A successful launch needs a lot happening behind the scenes BEFORE you share that first link.

In this episode, I'm walking you through the process I use with Launch Build clients, from creating the lead magnet and mapping the customer journey right through to sales pages, payments, onboarding, testing and delivery.

Because a beautiful sales page means nothing if the checkout doesn't work.

And getting the sale isn't the end of the customer journey either.

In This Episode

• Why your launch starts long before launch day
• Choosing the right lead magnet for your offer
• Why I love live challenges and masterclasses for bigger launches
• Building your opt-in and thank-you pages
• What happens after someone joins your freebie
• Creating your welcome and nurture emails
• Setting up the sales side of your launch
• Sales pages, checkout pages, payments and abandoned carts
• What needs to happen AFTER somebody buys
• Why onboarding is part of your launch
• How I test the entire customer journey before launch
• Why everything should be ready before you start promoting
• Building a launch system you can reuse
• How one client's launch system helped support a £25.5k launch
• How we're now reusing that same system rather than building everything again

Stop building your launch while you're launching.

Get the customer journey, emails, pages, payments, onboarding and tech ready beforehand.

Then when it's time to launch, you can actually focus on showing up and selling instead of panicking about whether tomorrow morning's email has been scheduled.

Download the Shit Hot Launch Framework

Find Out About the Launch Build

Visit Maebelle Tech Expert

Book a Call

There’s investing in your business… and then there’s collecting monthly subscriptions like football cards.

After years of working behind the scenes of other people’s businesses, I’ve seen just how easy it is to waste money on software you don’t need, expensive platforms you barely use, overcomplicated systems and courses bought for the imaginary version of you who apparently has 14 spare hours a week.

In Episode 15 of The Backend of Business Podcast, I’m sharing the things I personally wouldn’t pay for in my business and, more importantly, how I decide whether something is actually worth the investment.

We’re talking about:

• Paying for multiple tools that basically do the same thing
• Why you probably don't need the most expensive software plan
• The hidden cost of overcomplicating your business tech
• Buying courses and templates you never actually implement
• Why I don't believe you should outsource something just because the internet says you “should”
• The questions to ask before adding another business expense

And I've got a little challenge for you at the end that could potentially uncover a few money leaks hiding in your business right now.

Because good business tech isn't about having the fanciest setup.

It's about having what you actually need.

Got a tech problem you’re DONE trying to fix yourself?

If you've already lost hours to YouTube tutorials, support forums and clicking things in the hope something magically starts working, let’s sort it.

With an SOS Tech Session, we jump on Zoom together, you share your screen and we work through the problem there and then.

30 minutes — £55
60 minutes — £110
90 minutes — £165

Book your SOS Tech Session:
https://www.maebelletechexpert.com/sos-session

Find Maebelle

Website: www.maebelletechexpert.com
Instagram: @maebelletechagency

Welcome back to The Backend of Business.

How many "little" five-minute jobs do you do every week?

Sending booking links.

Checking diaries.

Creating payment links.

Sending reminders.

Checking whether someone's paid.

Sending welcome emails.

None of them feel like a massive job on their own.

But when you're doing them again and again and again, those five minutes start adding up.

That's where automation comes in.

And before you switch off because you think this is about to get ridiculously techy... it isn't.

Automation simply means setting something up once so it happens automatically instead of you manually doing it every single time.

In this episode, I'm breaking down where automation can save you time, improve your customer experience and even allow parts of your business to keep working while you're asleep.

In This Episode

• What business automation actually means
• The small repetitive tasks quietly stealing your time
• How to automate your booking process
• Automating payments, confirmations and reminders
• Why automation can improve your customer experience
• How your business can make sales while you're offline
• What you should — and shouldn't — automate
• My rule: automate the process, not the relationship
• Calendly, Stan Store and Kartra
• Why you should check the systems you're already paying for first
• How to find your first automation
• Mapping the process before choosing the tech
• How Done With You can help when you know what you want but don't know how to build it

The point of automation isn't to take you out of your business.

It's to take you out of the little jobs that don't need you, so you've got more time for the things that do.

This week, notice the jobs you're doing repeatedly and ask yourself one question:

Could this be automated?

Join Done With You

Maebelle Tech Expert

Book a Call

Welcome back to The Backend of Business.

Do you actually need a website to start a business?

No.

Eventually? I think you absolutely should have one.

But here's the bigger question...

Is your website actually doing anything for your business?

I see so many beautiful websites that look lovely but don't give people a clear next step.

No freebie.

No email sign-up.

No obvious way to book.

No nurture sequence.

Nothing helping that visitor go from "Oh, this looks nice" to actually becoming a lead or client.

Your website shouldn't just sit there looking pretty.

It should be working for you.

In this episode, I'm breaking down what I think every business website needs, what you can skip when you're first starting out and how to turn your website into something that actually supports your sales and marketing.

In This Episode

•  Do you actually need a website to start a business? 
•  The five basic pages I'd recommend 
•  Why I build the homepage last 
•  What your website should actually DO 
•  Why every website needs a way to collect email addresses 
•  How your freebies should connect to your paid services 
•  Why one freebie delivery email isn't enough 
•  How nurture sequences help turn subscribers into buyers 
•  Why mobile optimisation is so bloody important 
•  The website mistake I see with Canva graphics 
•  What Wix can and can't do for you 
•  Why your website needs clear ways to buy, enquire or book 
•  How SEO helps people actually find you 
•  Why I believe you should have full ownership of your own website 

Key Takeaway

Your website is your shop.

People shouldn't walk in, look around and leave thinking, "Well, that was nice."

Make it obvious what they can do next.

Download something.

Join your email list.

Book a call.

Buy something.

Ask a question.

Your website needs to help people move through your business, not just tell them about it. 

Website Builds & Refreshes

Done With You

Maebelle Tech Expert

Book a Call

Welcome back to The Backend of Business Podcast.

When something needs doing in your business, it can feel like you've only got two choices.

Figure it out yourself.

Or pay someone else to do the whole thing for you.

But there's a massive middle ground that nobody really talks about.

Sometimes you want to understand how your website works.

You want to know how to edit your emails.

You want to be able to make small changes without paying someone every single time.

You just don't want to spend three bloody hours Googling, watching YouTube videos, asking ChatGPT and clicking every button you can find trying to work it out.

In this episode, I'm breaking down the three levels of support I think every business owner should consider: DIY or Outsource? There’s a Third Option.

In This Episode:

• Why DIY isn't actually free
• How to work out what your own time is worth
• What I think every business owner should know how to do themselves
• When DIY makes sense
• When you need support rather than outsourcing
• How to explain what you need when you don't know the tech terminology
• When it's time to hand something over completely
• Why I don't think outsourcing should be the answer to everything
• How my new Done With You subscription works

Key Takeaway

You don't need to become a tech expert.

And you don't need to outsource every little thing.

Sometimes you just need someone to show you how.

Links Mentioned

Join Done With You

Visit Maebelle Tech Expert