The Back End Of Business Podcast

You've created an amazing freebie.

You've shared it on social media.

People are clicking the link...

But they're not signing up.

It's easy to assume nobody wants your freebie.

But that might not be the problem at all.

In this episode of The Backend of Business, I'm talking about the page most business owners completely overlook: your opt-in page.

Your opt-in page has one job.

To convince someone that what you're offering is worth exchanging their email address for.

And if that page is confusing, cluttered or making people work too hard, they're gone before the relationship with your business even begins.

In This Episode

• The one job your opt-in page actually has
• The four questions your page needs to answer quickly
• Why your sign-up form should be near the top
• How too many fields can hurt conversions
• Why every extra decision creates friction
• The importance of checking your page on mobile
• Why outcomes sell your freebie better than features
• The mistakes I see when businesses run ads to opt-in pages
• Why your opt-in page could matter more than your sales page
• How to build your own opt-in page using Page Perfection

Key Takeaway

Your freebie might be brilliant.

But if people can't immediately understand what they're getting, why they need it and what they need to do next, they'll leave.

Sometimes the smallest pages in your business create the biggest results.

Links Mentioned

Page Perfection – Free Step-by-Step Opt-In Page Training

Untangle Your Tech – Free Live Tech Session

Maebelle Tech Expert Website

 Welcome back to The Backend of Business. 

When I say the word branding, most people immediately think of their logo. 

And that's where so many business owners get it wrong. 

Your branding isn't just a logo or a colour palette. It's how people experience your business before they've even spoken to you. 

In this episode, I'm talking about why branding plays such a huge part in building trust, creating consistency and helping people remember you. I'm also sharing some practical tips you can implement today to make your business look and feel more professional without spending thousands on a rebrand. 

In This Episode 

•  Why your logo isn't your brand 
•  How branding builds trust before you've said a word 
•  The biggest visual branding mistakes I see 
•  Why consistency matters more than perfection 
•  Using colours, fonts and templates properly 
•  How Canva Brand Kits can save you hours 
•  Why AI should support your brand, not replace it 
•  Simple ways to make your business more memorable 

Key Takeaway
 
People don't just buy what you do.
 
They buy how your business makes them feel.
 
When your branding is consistent, people trust you more, remember you more easily and feel more confident buying from you.
 
Links Mentioned
 
Brand Packages
 
Work with Maebelle Tech Agency
 
Follow me on Instagram 

 Welcome back to The Backend of Business podcast. 

If you've ever said "I'm just not a tech person," this episode is for you. 

Because here's the truth… 

You're probably not bad at tech. 

You just haven't been shown the right way to put the pieces together. 

In this episode, I'm breaking down the difference between manual and automated customer journeys, why so many business owners feel overwhelmed by systems, and how a few simple automations can save you hours every single month. 

I'm also sharing something brand new that's launching inside Maebelle Tech Agency to help you untangle your tech without feeling overwhelmed. 

In This Episode 

•  Why so many business owners believe they're "bad at tech" 
•  Manual vs automated customer journeys 
•  How automations can save hours every month 
•  The systems I use with my own clients 
•  Behind the scenes of my new Untangle Your Tech sessions 
•  A sneak peek at my brand-new Done With You membership 

Key Takeaway
 
You don't need to become a tech expert.
 
You just need someone to show you which buttons to press and how your systems should connect together.
 
Links Mentioned
 
Sign up for Untangle Your Tech

Follow Maebelle Tech Agency on Instagram 

Welcome back to The Backend of Business.

This week, I'm talking about one of my favourite business topics…

Recurring revenue.

I know it doesn't sound particularly exciting.

But honestly?

Nothing has given me more freedom, stability and peace of mind in my business than knowing money is already coming in before the month even begins.

If you're constantly wondering where next month's income is coming from, or you feel like you're always chasing the next client, this episode is for you.

I'm breaking down what recurring revenue actually is, why it's been such a game changer for me, and how you can start building more stability into your own business without making things more complicated.

In This Episode

•  What recurring revenue actually means 
•  Why feast-and-famine business cycles happen 
•  How recurring income reduces stress and improves cash flow 
•  Why stability creates freedom 
•  Different ways to build recurring revenue into your business 
•  Why you don't need a huge membership to make it work 
•  Questions to help you create recurring offers 

Growth is exciting.

But stability is what creates freedom.

Building recurring revenue gives you the confidence to make better decisions because you're no longer starting every month from zero.

Links Mentioned

Learn more about working with Maebelle Tech Agency

Follow me on Instagram

Book an SOS Tech Session

Welcome back to The Backend of Business podcast.

Let me ask you a question.

What would happen if Instagram disappeared tomorrow?

No followers.

No account.

No messages.

No content.

Would your business still generate leads?

I know it sounds dramatic, but it's a question every business owner should ask themselves.

In this episode, I'm talking about why relying on social media alone is one of the biggest risks you can take in your business, why your email list is one of your most valuable assets, and how to start building systems that work even when you're not posting.

In This Episode

•  Why social media is rented land 
•  What happened when I temporarily lost access to my accounts 
•  Why followers aren't the same as an audience 
•  The power of building an email list 
•  Why email marketing still outperforms social media for many launches 
•  The business assets you actually own 
•  Simple steps to start growing your email list 
•  Why systems create freedom 

Key Takeaway

Social media is brilliant for getting people to discover you.

But your email list is where relationships grow, trust builds and sales happen.

The goal isn't to stop using social media.

It's to stop depending on it.

Links Mentioned

Download the Shit Hot Launch Framework

Follow me on Instagram

Find out how we can help you build your backend systems

Welcome back to The Backend of Business.

This week, I'm talking about something I hear all the time.

"I'll just do it myself."

And most of the time, you probably can.

You can build the website.

You can learn the tech.

You can watch hours of YouTube tutorials.

But that doesn't mean you should.

At some point, doing everything yourself stops being resourceful and starts getting in the way of your growth.

In this episode, I'm sharing why letting go was one of the biggest mindset shifts I made in my own business, why delegation isn't just for big businesses, and how systems and support gave me back something far more valuable than money… time.

In This Episode

•  Why "I can do it myself" is keeping so many business owners stuck 
•  The hidden cost of doing everything yourself 
•  Why delegation feels so difficult 
•  How I built a business that can keep running while I'm away 
•  The mindset shift that changed everything for me 
•  Practical ways to start letting go without outsourcing your entire business 

Links Mentioned

Download the Shit Hot Launch Framework
Follow me on Instagram
Book a call

Welcome back to The Backend of Business podcast.

This is the final episode in my Shit Hot Launch Framework series, and today we're talking about something that most people overlook.

The Delivery Setup.

Because getting the lead and making the sale isn't the finish line.

What happens after someone buys is what turns them into a happy client, a repeat buyer and someone who tells other people about your business.

I see this all the time.

Someone creates a brilliant launch, gets people through the funnel, makes the sale...

And then the onboarding is clunky, confusing or completely manual.

In this episode, I'm breaking down what happens after the sale and how to create a client experience that feels smooth, professional and easy from day one.

In This Episode

• Why onboarding matters more than most people realise
• The difference between a buyer and a client
• Creating a seamless delivery process
• Membership areas, portals and client access
• Automating your onboarding experience
• What to include in your welcome emails
• Why systems improve client experience
• Common mistakes business owners make after the sale
• The final stage of the Shit Hot Launch Framework

Key Takeaway

People remember how you make them feel.

If someone invests in your offer and immediately feels supported, guided and looked after, they're far more likely to stay engaged, get results and buy from you again.

Links Mentioned

Download the Shit Hot Launch Framework

Follow me on Instagram

Book a Call About The Launch Build

Welcome back to The Backend of Business podcast.

In this episode, I'm diving into Stage 2 of my Shit Hot Launch Framework: The Sales Setup.

Because getting people into your world is only half the job.

Once someone has downloaded your freebie, joined your challenge, attended your masterclass or entered your funnel, what happens next?

This is the stage where we move people from being interested in your offer to confidently investing in it.

I'm breaking down how to create a simple sales journey that feels seamless for your audience, works automatically behind the scenes, and helps more people take action without you manually chasing leads in the DMs.

In This Episode:

• Why people drop off during the sales process
• Creating a clear and seamless customer journey
• Building a sales page that actually converts
• The role branding plays in your offers
• Setting up payments and checkout systems
• Why every offer needs a clear next step
• How to structure your sales emails
• Booking calls vs selling directly through a sales page
• The importance of automation during your launch

Key Takeaway

If people don't know exactly how to buy from you, many of them simply won't.

A successful launch isn't just about generating leads. It's about creating a straightforward path from interest to investment.

Download the Shit Hot Launch Framework

Kartra Affiliate - 14 Days Free Trial

Stanstore Affilate Link 14 Days Free Trial

Follow me on Instagram

Book A Launch Build Call

Welcome back to The Backend of Business.

In this episode, I'm diving into the first stage of my Shit Hot Launch Framework: Lead Setup.

Because before you start thinking about sales pages, launch content, or conversions, you need people entering your world in the first place.

I see so many business owners create a freebie, stick it on a landing page, and then wonder why it's not bringing in clients. The truth is, your lead setup is so much more than just creating a PDF and hoping people download it.

In this episode, I'm breaking down:

• Why promotion is still the backbone of every successful launch
• The different types of lead magnets you can create
• How to choose the right lead magnet for your audience
• Why branding matters throughout your funnel
• The pages you need to have in place
• How to organise your leads properly
• The nurture emails that help turn subscribers into buyers

If you're planning a launch, building a funnel, or trying to grow your audience, this episode will help you put the right foundations in place.

Links Mentioned

Download the Shit Hot Launch Framework

Kartra Affiliate - 14 Days Free Trial

Stanstore Affilate Link 14 Days Free Trial
 

Follow me on Instagram

Welcome to the very first episode of The Backend of Business with me… Carly Murphy.

In this episode, we’re diving into what actually makes a successful launch and spoiler alert… it’s usually not what people think.

Most business owners focus on posting more content, creating more reels, or trying to grow a bigger audience. But behind every smooth, high-converting launch is a backend system that’s doing the heavy lifting.

In this episode I break down
• What a funnel actually is (in simple terms)
• Why your launch may not be converting
• The backend systems most business owners are missing
• How nurture sequences and automations work
• Why manual processes are slowing your business down
• The real reason launches feel stressful and chaotic
• The foundations of the Shit Hot Launch Framework

This episode is perfect if you’ve ever felt overwhelmed by funnels, tech, automations, or launching online offers.

Whether you’re selling a course, masterclass, membership, service, or freebie, this episode will help you understand the backend structure needed to make launches convert properly.

In This Episode

00:00 – Welcome to The Backend of Business
01:00 – Why this podcast was created
02:20 – Why launches fail
03:00 – What actually makes a launch successful
03:50 – Funnels explained simply
05:00 – The problem with manual processes
06:00 – What nurture sequences actually do
07:00 – Why backend systems matter
08:00 – Breaking down the Shit Hot Launch Framework
09:00 – Lead setup, sales & delivery explained
10:30 – What’s coming next in the series

Download the Shit Hot Launch Framework: https://www.maebelletechexpert.com/the-shit-hot-launch-framework

Follow Maebelle Tech Agency on Instagram: www.instagram.com/maebelletechagency

Work with Maebelle Tech Agency: https://www.maebelletechexpert.com/

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