The Back Yourself Show with Tom Fairey

The Back Yourself Show with Tom Fairey

By Tom FaireyBusinessEntrepreneurship
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The Back Yourself Show with Tom Fairey episodes

  • How to Raise Early Stage Investment Effectively
    This week we're revisiting Anthony Rose's epsidoe, he's the former head of BBC iPlayer and the founder of SeedLegals.
    In this episode, he gives game-changing tips on product development, how to raise early-stage investment effectively and why the stats suggest having military grade focus is key to startup success.
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected] #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/
    44 min
  • Anyone Can Become an Entrepreneur No Matter Your Background
    This week we're revisiting Samantha Hornsby and Mae Yip's episode, the founders of Eric.
    Today, you will hear how two best friends took very different paths, but ultimately knew they needed to solve a problem in the world. So they gave up successful careers to go it alone, together. Now they run ERIC, the largest creative careers festival in the UK and are pivoting to create market-changing tech.
    If you're looking for inspiring advice on how anyone can make it and why your background means nothing, look no further!
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected] #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/
    48 min
  • How to Go From 0 to £1.8 Million a Month in 17 Months
    This week we are revisiting Brie Read and Tom Martin's episode, the Founders of Snag Tights. They took an embarrassing event and used empathy and relentless experimentation to create a Startup that within two years takes over 3000 orders and £2m in revenue a month.
    If you're looking for practical tips on how to start an online clothing business, how to use Facebook advertising effectively and how to speak to your customers, you're in the right place.
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected] #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/
    43 min
  • How to Be the Architect of Your Own Life
    This week we’re dusting off the cobwebs on some of our first-ever podcasts and revisiting them so we can reshare some of their untapped wisdom.
    Today, we start with Alex Dunsdon’s episode. He’s a founder, investor and part-time philosopher, and in this episode, he shared his vast knowledge of all things entrepreneurship and investing.
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected] #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/
    34 min
  • How to Ace Marketing and Grow Your Business

    This week we are collecting together all of series 4's amazing marketing tips and compiling them into one bite-size episode. In this episode, we are going over: How to listen to your customers effectively, how to hire an amazing head of marketing, how to ask your customer's open-ended questions and how to use influencer marketing to grow your business. 

    If you're looking for practical tips on how to market your product effectively and grow your business, you're in the right place. 

    The episode's mentioned: 

    Why You Should Be Proud to Steal Marketing Strategies with Lottie Unwin 

    How to Build an Iconic Brand with Hugo Cornejo 

    Scaling the Unscalable with Disruptive Marketing Tips with Eric Fulwiler 

    How to Make Your Product Easy to Sell with Dana Publicover 

    The Power of Influencer Marketing with Jennifer Quigley-Jones 

    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected]  #startup #businesstips #founder

    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!

    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.

    Website - http://backyourself.show/


    7 min
  • How to Start a Company in an Industry You're Not Experienced In
    My guest this week is Alice Ursini the founder of UMA
    In this episode, Alice shares how she started a company with her friend in a sector she knew nothing about, but that fact worked to her advantage as to how having an outsider look at things made the company a success. She shares all of her secrets on how to talk to your customer when they are children and what are the biggest mistakes a founder can make when building a company for children.
    Alice also shares how got onto TechStars and how to effectively network.
    This episode is packed filled with so much information make sure you check it out.
    0:00 Introduction
    6:00 Why she started her business
    How to start a business when you're not trained in it
    17:30 How to get on TechStars
    19:15 speaking to customers when they are children
    26:00 What is it like starting a business with a friend
    30:00 How to network effectively
    35:00 Startup Hack
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected] #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/ (http://backyourself.show/)
    40 min
  • How to Make Your Product Easy to Sell
    My guest this week is Dana Publicover the founder of Publicover and Co.
    In this episode, Dana shares everything about how to sell your product, from how to simplify your product or service, how to prepare for a sales pitch, to how to effectively speak to your customer and use the data to sell them your product.
    Dana also shares the secrets of how she landed herself massive clients like Nassa, Google and McKinsey.
    If you’re looking to find out about everything to do with how to sell your product, you're in the right place.
    0:00 Introduction
    1:14 How to make you’re sh*t easier to sell
    4:00 How to simplify your service or product to sell
    6:00 How Dana landed huge clients like Google, Nasa and McKinsey
    9:00 What is the first thing I should do when preparing for a sales pitch
    10:00 How to ask your customer open ending questions
    13:45 How to use the customer's language to market your product
    18:30 What is the work difference between the US and German
    22:30 Startup Hack
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected]
    #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that. Website - http://backyourself.show/
    28 min
  • The Power of Influencer Marketing
    My guest this week is Jennifer Quigley-Jones the CEO and founder of Digital Voices.
    In this episode, Jennifer shares everything about influencer marketing, why startups should use influencers, how influencers can grow your business, and how it’s great to gain trust and credibility in early-stage startups.
    Jennifer also dives into what should startups look for in an influencer to promote their brand and the biggest question of them all - should startups invest in small or huge influencers.
    If you’re looking to find out about everything to do with influencer marketing, you're in the right place.
    0:00 Introduction
    1:10 What is influencer marketing?
    4:40 What should a startup be looking for with an influencer?
    9:00 How should startups reach out to influencers?
    12:00 How to do brief an influence on what you want
    16:20 Who are the best types of companies that should be doing influencer marketing? 19:00 How do you monetize your audience?
    26:00 What is the key to learning from working with big brands?
    28:30 How do you grow a platform?
    32:00 Startup Hack
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected]
    #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/
    39 min
  • How to Build an Iconic Brand
    My guest this week is Hugo Cornejo, co-founder at Packfleet, and former VP of Design at Monzo.
    In this episode, you will hear from the very man who came up with the iconic hot coral Monzo card. Hugo shares how Monzo was founded, how he came up with the design for the card, and what startups can do to stand out from their competitors.
    He dives deep into all of the learning he has taken from Monzo to start his own business Packfleet a zero-emissions delivery company. This episode is packed full of amazing insight and practical advice.
    If you’re looking to find out more about how to stand out against your competitors, put customer feedback into action, and create an inclusive company culture, you're in the right place.
    0:00 Introduction
    1:30 Hugo's entrepreneurial journey
    3:15 The origin story of Monzo
    7:00 How to create a bank on the side of the customer
    11:00 How Hugo came up with the famous hot coral card
    15:20 How to create your own Categorie
    24:00 Hack - Recording interviews with customers and listening to them while doing work
    28:00 Why it was important for Hugo to have a carbon zero company
    32:00 How Hugo is creating an inclusive company culture
    34:00 Startup Hack
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected]
    #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/
    43 min
  • Why You Should Be Proud to Steal Marketing Strategies
    My guest this week is Lottie Unwin, founder of The Copy Club.
    In this episode, Lottie details the origins of her startup; how her original idea was never intended to become a business, but how after seeing her community continue to grow, she took the plunge and invested all of her time into The Copy Club.
    Lottie explains the ideas behind cross-pollination marketing and how it can grow your business, all while explaining how you can jump on the latest trends with the help of some fantastic anecdotes from around the startup world.
    If you’re looking for the inside scoop on all things startup marketing, you’re in the right place!
    0:00 Introduction
    0:45 Lotties entrepreneurial story
    4:00 How Lottie’s business was successfully growing when she was in Deli
    6:15 Why Lottie created Copy Club
    12:50 How the Church and Crossfit are great examples of community
    15:40 How to create an amazing community
    17:15 Why is cross-pollination marketing important?
    19:50 Is Thursday’s offline marketing good?
    23:30 Is offline marketing worth the time and effort?
    24:40 LittleMoons amazing startup campaign
    29:00 The power of consistency
    35:30 Startup Hack
    If you have a question that you would like answered, email them over to our podcast producer Rosie at [email protected] #startup #businesstips #founder
    If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!
    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.
    Website - http://backyourself.show/ (http://backyourself.show/)
    39 min

About The Back Yourself Show with Tom Fairey

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The Back Yourself Show presents a leading conversation within the startup community globally that is actively helping over 10,000 founders and entrepreneurs in the first phase of their journey as business operators.