The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Visit Brians Psychology Of Social Media Facebook Group

We all know the ebb and flow of resolutions. We set a simple or lofty goal to achieve, only to find that we slip up a day, week, or month later. That gives us permission to try again next year!

Each year we kind of reinvent by making resolutions. We aim to reinvent ourselves by exercising, eating better, losing weight, or saving money. Yet reinvention has slightly different meanings:

So when we try again, we revive a resolution. When we remake, we reconstruct our lives into a different form. When we invent again, we give ourselves permission to keep trying until we are happy with the results.

Learning leads to reinvention. If you commit to trying and failing you are on the right track.

I wish you a happy, healthy, and successful 2023. May your reinventions (and resolutions) lead to bigger and better things for you, your family, and your business!

In this episode, we will explore how you can reinvent resolutions by looking at your business in a different way!

Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: , Effective Sales Enablement, and the Modern AI Marketer.  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity, Southwest Airlines to name just a few. She shares marketing thoughts at pamdidner.com.

Tis The Season…

for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough).

Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food. It all depends on the recipe and the artist mixing it up and baking it. If you think about it, you eat marketing cookies every day in your browser.

In B2b marketing, your content is your cookies. Some businesses try to use browser cookies and other ad techniques to attract buyers, but with B2b marketing, you will find that the websites customers visit (like LinkedIn) don’t use consumer-style cookies in their advertising. So, you have to use a great recipe, and quality ingredients to attract people’s eyes and hearts.

In this episode, we will explore how you can create content, in small bite-sized morsels, that will keep people coming back for MORE!

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School.

A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and-no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can’t help but talk about — and won’t soon forget.

Find Stan’s keynotes and workshops at StanPhelpsSpeaks.com.

Tis The Season…

The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents!  having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx, Brown = UPS, and Blue = Amazon).

It’s kinda like a gift exchange. If someone sends you a gift, generally we feel obligated to send them one of equal or greater value in exchange.

Another thing that happens this time of year is meetings and parties. In the course of a couple of days, I met a marketing person who was looking for some guidance, and a professional expert who speaks around the world on B2b marketing. The newbie was exploring a strategy to use Instagram and TikTok to build a brand, while the pro said she works in the “Boring World” of B2b marketing.

What follows is a list of four ways I have seen marketers, experts, and agencies try to use flashy and trendy consumer tactics.

In this episode, we will explore how consumer tactics are generally bright and shiny, but often lack the ability to generate B2b Sales!

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on the global marketing team, where he developed marketing and retail programs for brands like Transformers, Tonka Trucks, and Jurassic World. In 2015, he became the face of the Hasbro Gaming franchise, with the charge to establish the personality, attitude, and style of the Hasbro Gaming portfolio by creating a message the audience won’t soon forget. Mike has engaged his practice with audiences in the US, Hong Kong, India, Germany, Mexico, Brazil, and the UK, and every one of these audiences remembers him for not just what he says, but how he connects with them.  After over 20 years of real-world experience, Mike is thrilled to share his experience with you, and to show you how to get your audience to say…

Do you remember the good old days?

Go back to before 2007 and remember what your world was like. You may have been a PC or a Mac (you surely remember those commercials). Moore’s Law is the philosophy that says “a given technology will double its power about every two years.” That makes sense if you look at just the memory in an iPhone. In 14 years (2007 to 2021) memory has exponentially grown (2/4/8/16/32/64/128 gig), and so has the power of processing chips.

Call me Captain Obvious, but all that technology can become numbing to what its intent was and still is, a tool to help us become more productive and do business better!

That same device that has all that technology also possesses the tools we need to maximize this opportunity. I want to focus today on five FREE things that you can do with your phone (and/or a laptop or desktop computer) that will help you thrive in your relationship challenges in 2023.

In this episode, we will explore how to look at these basic programs we all have, but most of us don’t utilize them. The main goal should be to use them to build Better Business Relationships!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Golf is a fairly simple game. You hit a little white (or colored in my case) ball from a tee to a cup in the grass. It’s meant to be done in 3, 4, or 5 touches of the ball. Many people think it’s a competitive sport, but in reality, I have found that it’s you and your skill set versus the golf course.

So you are probably asking yourself, “Hey… This is a Marketing and Sales blog, what does golf have to do with my business?” Well, I have been in business for over 40 years (50 if you count when I made Christmas wreaths and sold them in my neighborhood as a kid). I have almost 10,000-15,000 hours (or 4 times my golf rounds) of experience in business. I have also done business with all kinds, types, and skilled people (from complete duffers to near-pro level). Now, I can categorize them into 5 basic types:

In this episode, we will explore how golf and business have the same goal… getting the ball in the hole (Score) with as little effort as possible!