The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Chances are, you are in one of two camps:

1) Those who embrace technology or

2) Those who are overwhelmed with all the change.

Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind of person, but I want to try and help you understand what change matters and what may not when it comes to you and your business.

My goal here is to help you better understand how to embrace the benefits of these changes. Heck, you can always hire an assistant to deal with all those technology changes that keep coming at you like stars in a hyperdrive Star Wars scene.

I’m going to let you in on a little secret: In today’s reality, it’s not you choosing the customer, advocate, or power partner, they choose you!

What you have to do is find a way to become distinctive, memorable, and top-of-mind. This is the power of social networking and social media, getting you to that top-of-mind position and helping you stay there. You just have to learn how to leverage the tools in a way that creates and enhances relationships.

I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a computer that fits in your pocket. I’ve watched and evolved with the growth of the internet. I’ve experienced the world before browsers, email, websites, Google, Facebook, and YouTube, and watched in awe as these new technologies emerged to create a complete paradigm shift in how we conduct business.

In this new and revised version of the book, I will do my best to give you better context about your type of business. Let me start by defining two major categories that transcend most all marketing subcategories.

To learn more about this and other topics on B2b Sales & Marketing, visit our podcast website at B2bInteractiveMarketing.com

It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original.

This is the beginning of that journey…

What follows is the prologue form the new book

Sections Include:

Relationships that are fundamentally built on trust are what have been motivating us to change, take chances, learn, stay alive, and become better human beings!

Here are the top five New Year’s sayings or cliches:

Now, I don’t want to become a Captain Buzzkill or minimize the significance of what the New Year may mean to you. We should all be proud that we survived to make another trip around the sun. We should enjoy all of those yearly retrospectives of what happened last year and revel in what lies ahead. After all, “Hope springs eternal.”

But one of my favorite cliches goes like this, “Yesterday is history. Tomorrow is a mystery. Today is a gift… so be open to the present!’

Let’s explore some old and new that we can embrace in the present as we look ahead.

.In this episode… We will discuss how what’s old should become your NEW go to marketing ideas..

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store.

I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it’s used in science and computing, but I’m in sales, marketing, and advertising.

Most of the math I do today is primarily in accounting and spreadsheets. There is a bit of geometry involved in creating art in Photoshop. Art and music use geometry, math, and formulas.

Business is about math. Income minus expenses equals profits. Advertising is not any different. You want to spend as little as possible to increase sales to make more profit.

Let’s look at relationship marketing as MATH. Or better yet, and an acronym. MATH = Meet Audiences (with)Targeted Help.

To sum up, MATH is HARD. But if you want to add more customers and multiply your profits, you should subtract some old processes and then divide and conquer to help the right people at the right time.

.In this episode… We will discuss how MATH = Meet Audiences (with)Targeted Help and could help lead to future success.

Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy.

He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”

With a passion for connecting people, his best selling training course “Networking Like A Rockstar” has over 1350 students registered globally. Ely helps speakers, authors, and coaches automate their follow up to grow their business without having to have an MBA from MIT.

He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar!

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air.

Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses.

Now, I don’t want to go all holier than thou on you because I am as flawed of a human as anyone else, but it’s good to take a breath and inventory how we may be different people in different circumstances.

If you search Google (it has to be true because it’s on the internet), an article states, “While 94.6% of people say they think other people act differently online, only 57.1% say their online personality is the same as their in-person personality. While we see how others act differently online than in person, we don’t (or can’t) see it in ourselves as much.”

Relationship marketing is different from a marketing relationship. Relationships come first. That does not mean you must become besties or even like each other. But you do have to create respect.

That means it’s best to do unto others and ask for permission before digging deeper. That requires a relationship, and relationships are foundationally about trust.

.In this episode… We will discuss how to use empathy with B2b marketing, which could help lead to future success.

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on the global marketing team, where he developed marketing and retail programs for brands like Transformers, Tonka Trucks, and Jurassic World. In 2015, he became the face of the Hasbro Gaming franchise, with the charge to establish the personality, attitude, and style of the Hasbro Gaming portfolio by creating a message the audience won’t soon forget. Mike has engaged his practice with audiences in the US, Hong Kong, India, Germany, Mexico, Brazil, and the UK, and every one of these audiences remembers him for not just what he says, but how he connects with them.  After over 20 years of real-world experience, Mike is thrilled to share his experience with you, and to show you how to get your audience to say…