In this episode, host Josh Baer speaks with ATHR Gallery and ATHR Foundation co-founder Mohammed Hafiz. In part one of the conversation, Baer and Hafiz engage with core questions related to the art of Saudi Arabia, tackling both its local and international contexts, and the differences between western, eastern, and middle eastern approaches to the market.

Then, tune in as Hafiz discusses Saudi Arabia’s unique approach to public-private collaboration and the gallery system; and, how art fairs have served as a unique gateway to Europe and beyond. Plus, his hopes to expand the reach of ATHR globally, and the most important strategies—both from the “playbook” and outside of it—for galleries and the artists they represent to engage new buyers.