“You cannot be successful unless you give it a try.”

When launching or expanding your bank, there are many I’s to dot and T’s to cross. It’s very easy for banks or credit unions to dismiss certain elements that could save them from trouble down the line. One possible scenario is facing a lawsuit that could lose you millions if a customer is robbed or assaulted at an ATM after hours. It’s critical to consider if the premise is properly lit and if the landscape doesn’t make it easier for crime to happen.

This is where Paul Paris comes in.

Paul Paris has 11 years of experience in community banking – a field that has called for him to wear many hats. 10 of those years have been dedicated to ATM lighting audits with ATM Compliance Lighting Consultants. Based out of Dallas, TX, Paul abides by state codes, and he visits banks and credit unions across the nation to ensure that they comply with their state codes. There aren’t many people in the market with this particular focus, so his services are beneficial to the banking community.

On the Banker’s Success Podcast, we sat down with Mr. Paris to discuss what ATM Compliance Lighting can do for the banking community.

Visit link for show notes: https://brandmybank.com/how-atm-lighting-audits-can-save-your-bank-financial-and-legal-stress

What are the current trends in marketing that community banks should pay attention to? Should banks be producing podcasts and using virtual reality? How can banks use data to really understand their customers and how to market to them?

Chris Nichols is the chief strategy officer for Center State Bank, a $15 billion, publicly traded Florida bank. Chris specializes in process improvement, marketing, pricing, technology/innovation, risk management and creating superior bank performance. He produces the Bank to Bank podcast on high performance banking and is co-author of "The Successful Lender's Field Guide."

Chris talks about the benefits of podcasting, connecting with niches and how to use data to understand what customers really want.

Visit link for show notes: https://brandmybank.com/top-5-marketing-advice-from-a-community-bank-after-doing-20-acquisitions-and-triple-their-assets-to-15-billions/

It's seems like a no brainer: If you chase innovation, you can radically change your business. However, it has become a common trend amongst businesses to stick with what makes you feel comfortable. If your system makes you feel comfortable, then that's good enough. That sort of mentality is going to come bite you in the bud – maybe it has and you haven't realized it.

eBanking pioneer David L. Peterson, who serves as President of U.S. Dataworks, is working towards getting more and more financial institutions to wake up and keep up with the evolving world.

Each podcast, we reach out to experts of the financial world, because it's important to us to create awareness. We want to see banks and credit unions grow and thrive, and Mr. Peterson has some great advice and suggestions as to how you can keep up with the banking Joneses.

Visit link for show notes:  https://brandmybank.com/developing-a-habit-to-seek-innovation-can-revolutionize-your-bank

Data analytics can help banks and credit unions (or any organization for that matter) harness their data and use it to identify new opportunities. This leads to smarter business moves, higher profits and happier customers.

This is what Timothy Reimink is all about. Mr. Reimink is a Banking Executive of the Financial Institutions Consulting Group at Crowe since 2005. With over 25 years of experience, he has collected a broad understanding of commercial lending, banking, technology planning, customer profitability, strategy and corporate planning to help financial institutions improve their overall performance.

On this week’s episode of the Banker's Success Podcast, Mr. Reimink discusses his experience, the concept of data analytics and how banks/credit unions should recognize its importance to stay ahead of the curve and see better results.

Visit link for show notes:  https://brandmybank.com/how-data-analytics-can-improve-your-banks-performance

Developing your brand’s ultimate message is one thing but making sure it’s properly communicated is another. If your bank, credit union, or company, is participating in a media event, compiling a press release, or giving an interview, only a small percentage of what you discuss will make its way into the article, TV segment or radio spot.

The tip is to anticipate what may happen, be prepared and steer the conversation to make sure the bits that are used are the ones which best encapsulate your brand’s core message. To achieve it takes practice and knowledgeable individuals who can help pass off their wisdom – such as Nicole Peternel and Britt Conway of Rein Communications.

With 25 years of combined media experience, Ms. Peternel and Ms. Conway are prepared to sharpen your tools for the media and help develop strategies that will generate more awareness of your brand.

Visit link for show notes: https://brandmybank.com/media-training-how-to-convey-a-message-that-encapsulates-your-brand

It's a golden rule we are all taught: Better to be safe than sorry.

Perhaps a parent at some point passed along this wisdom when you were a kid and the thought came flooding in when you were climbing a tree one afternoon. While on your path to the top, you come across a dead branch: "Well, it would certainly cut down time to make the leap. However, it could be a fatal move."

It's consequential to know the risks before you pursue an obstacle. This logic could be applied to all areas of the spectrum, including banks or credit unions. With the world spinning so fast and technology growing at a rapid rate, one must know the risk of every branch we grab during our climb.

To Michael Glotz, Chief Executive Officer and Founding Partner of Strategic Risk Associates (SRA), "one mistake can be critical."

During this week's episode of the Bank Marketing Podcast, Glotz shares his wisdom and expertise to help those who may not be consciously aware of the risk landscape. It's all too easy to become comfortable with the current flow of things ("No problems thus far. Why bother?"), but you never know when you might grab the wrong branch. Absorb Glotz's words that have over 30 years of experience to back them and consider Risk Management.

Visit link for show notes: https://brandmybank.com/the-importance-of-risk-management-for-banks-cus

We’re all told at one point or another: to stand out means to be your true self. Don’t be afraid to speak your mind, dress the way you want or laugh out loud, even if you’re the only one that finds it funny. It means to be different.

You can apply this same line of thinking toward your bank or credit union. Why blend in with the rest of the pack when you could lead, stand out and make big, noticeable differences to the financial world.

To break down some successful strategies to bring about more awareness to your bank or credit union is Brett Jackson, Chief Executive Officer at Systemax. Jackson joins us on this week’s episode of the Bank Marketing Podcast and offers his helpful advice and expertise.

 Visit link for show notes: https://brandmybank.com/what-to-do-if-you-need-more-people-to-know-your-banks-credit-unions

Being financially healthy is a vital topic that’s generating a dialogue across social media — informing those who might need help or are not aware. In 2015, Tom Glatt Jr., founder of the credit union consulting firm Glatt Consulting, wrote an article on CUInsight.com that focused on the health of credit unions.

Glatt joins us on this week’s episode of the Bank Marketing Podcast to discuss the advantages of having a healthy score and where CU health and performance stands today. Whether your credit union is healthy or not meeting those around you, Glatt offers advice and strategies on where you need to be to enhance your overall performance.

Visit link for show notes: https://brandmybank.com/what-is-your-financial-health-score/

In past episodes of the Bank Marketing Podcast, we have discussed specific strategies on how you can stand out as a bank or credit union. You may have noticed a common thread through each episode’s discussion: be approachable and accommodating.

How can you make customers feel as though they matter and aren’t just another name on the client list, while also providing outstanding services? As a bank or credit union, it’s important to ask ourselves questions like this.

This week, Cheri Farmer sits down with us to peel back the many layers of this conversation by offering her unique advice and wisdom to those who may be curious about the state of their bank or credit union. Ms. Farmer is a Consultant at Grace Bay Group LLC and has over 20 years of experience as a veteran sales manager. She works with companies to evaluate their status and guide them to where they need to be, so they can elevate their brand and deliver on their promises.

Visit link for show notes: https://brandmybank.com/how-to-perfect-your-bank-cus-message-through-emotional-intelligence