NiCKEL has expanded rapidly across France, not with a digital-only strategy as most neobanks, but with a conscious choice to rely on human contact; not through its own branches but through what they called “buralistes” in France: tobacco and newspaper shops.
Earlier this year, they announced a partnership with bpost in Belgium - we caught up with Emmanuel Legras, CEO of Nickel Belgium, to find out how this fits into their expansion strategy and what he considers to be the key secrets to their success.
You can read the summary of the interview on our website here.
UPDATE: We are excited to announce that Emmanuel has confirmed to speak at our flagship event, The Banking Scene Conference 2026 Brussels on May 28 - join us there to hear more insights!
https://thebankingscene.com/events/tbsconfbxl/speakers/