“Relevance” is one of those deceptively simple words that everyone uses, but few define in the same way. At The Banking Scene Conference Luxembourg, the panel “Rethinking Relevance in a New Wave of Digital Banking” treated relevance as something dynamic rather than a fixed brand attribute, and we explored what it takes for banks to remain meaningful in customers’ lives as technology accelerates, fraud evolves, and expectations keep shifting.
The panel, moderated by Andrew Vorster, Head of Growth at The Banking scene, consisted of:*
- Claire Lubnau, Head of Commercial and Digital Solutions at Banque Raiffeisen
- Arnaud Clément, Head of Payments and Innovation at ABBL
- Josef Dvořák, Director of Artificial Intelligence at Finshape
In the second half of this episode, we caught up with Arnaud to also get his reflections on the panel.
You can read a summary of the key takeaways on our website here:https://thebankingscene.com/opinions/rethinking-relevance-in-a-new-wave-of-digital-banking/