Brett and Jonathan discuss an incident at The Juice that made them take a step back and realize they needed to zoom out, look at the big picture, and simplify their message. To win and keep customers, The Juice needs to pare down their business ideas and ensure that what they do is "stupid simple” and not at all confusing. Doing that takes vision, leadership, reflection, redirection, and teamwork!

0:00 Intro
1:14 Conversation with JG
3:30 Streamlining a messy message
8:22 Moment of re-evaluation
10:30 Dividing workload as a team
13:22 Selling the outputs
16:24 Video game analogy
20:50 Outro

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