What if removing the ask from your biggest fundraising event actually raised more money?
Frann Leppla, President of the Tampa General Hospital Foundation, joins host Tracie Domino to share how TGH Foundation eliminated night-of fundraising from their signature gala and sparked one of the most productive donor engagement periods in the foundation's history.
Frann breaks down the psychology behind major gifts, the rise of the investor-donor who wants a real return on their philanthropic investment, and why the hard work of fundraising begins after the check is written, not before. She also addresses the biggest misconception in healthcare philanthropy: that donors receive better care as patients. At Tampa General, the mission is simple. Every human being deserves the best possible healthcare regardless of their ability to pay. Philanthropic dollars make that standard of excellence possible for everyone.
This conversation also covers the extraordinary growth of the Tampa General system, what it truly means to be a Level 1 Trauma Center, and why the TGH Foundation has turned down significant gifts in order to protect the integrity of the mission.
Whether you lead a nonprofit, work in healthcare, sit on a foundation board, or simply believe in the power of community investment, this episode will change how you think about giving, gratitude, and the brands people choose to believe in.
Frann Leppla has served as President of the Tampa General Hospital Foundation for nearly eight years, growing its philanthropic impact year over year and helping position TGH as one of Florida's most trusted healthcare institutions.
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00:00 Why Events Fall Flat
01:01 Meet Fran Leppla
02:00 No Ask Gala Strategy
03:27 Psychology of Giving
04:41 Momentum After Events
06:13 TGH Growth Vision
07:35 Where TGH Operates
08:24 Donor Motivations Today
09:46 Showing Impact After Gifts
11:31 Philanthropy Misconceptions
12:47 Major Gifts Shift Works
13:57 Proof the Model Worked
16:13 Sales to Fundraising
19:23 Building Team Culture
21:12 Protecting Brand Trust
22:51 Academic Care Difference
24:18 Trauma Center and NICU
25:58 Foundation Goals Ahead
27:13 Lightning Round
28:53 Closing Reflections