Sometimes, the critical first step to launching a business is having the audacity to believe that you can be successful. George Davis Jr., the owner of Muse Coffee Studio in Chicago, shares his entrepreneurial journey and the work it took to achieve the milestone of launching his small business. Starting with an abstract vision for a soulful coffee studio, Muse is an art gallery styled coffee mosaic in Chicago's Near West Side neighborhood. In our conversation we explore the feelings of self-doubt, get to the starting line, identifying what truly differentiates your product, and more.