The Beautiful Thinkers Project

Don McPherson invented eyewear for color blindness when he was working to develop eyewear for surgeons to use as protection during laser surgery. He would discover this when he lent his glasses to a friend who was color blind during a round of Ultimate Frisbee in Santa Cruz. In 2005 EnChroma was born. In this episode Don talks about the overlap of art + science, the importance of getting a multidisciplinary degree and overcoming pushback he got from the vision science community. 

Our first episode of Season VI "Saturated": IU Edition welcomes Professor of Psychological and Brain Sciences at IU Bloomington. Dr.  Hirt discusses  his work  at the HirtLab where he and students study social identity, mental depletion,  replenishment and motivation. In this debut episode, he’ll walk us through how saturation impacts our daily lives through the lens of these topics.

Liz Paquette is the Senior Director of Brand for Drizly, a leading beverage alcohol e-commerce shop. Drizly was the first brand to carve out a space in direct-to-consumer alcohol sales, and it continues to revolutionize the act of buying someone a drink via mobile phone with an innovative brand strategy. She talked about the opportunity Drizly found during the pandemic, the rise of ready-to-drink cocktails, and building a brand and a category at the same time.

Ryan Lott is a musician, composer, and founding member of music collective Son Lux. Ryan and his Son Lux collaborators developed the score for the 2022 film “Everything Everywhere All At Once,” much of which was written in a home Ryan rented out in Indianapolis. He talked about reconciling his classical training with a musical rebellious streak, the relationship between music and movement, and why he chose his bandmates to intentionally not just be a bunch of white men.

Candy Tong is a dancer, model, and entrepreneur based in New York City. Having trained and worked in the world of ballet, Candy has a unique perspective on femininity and body politics, and she uses her platform to push the changing look of ballet further forward. She talked about the importance of her education as a dancer, the pressure of social media on dancers and non-dancers alike, and why she’s proud to be a nontraditional ballerina.

Ray Roberts is a former NFL player who currently serves as the Director of Unified Champion Schools for Special Olympics North America. A naturally talented leader and speaker, Ray brings the same heart, work ethic, and communication skills to his career in the nonprofit world that he did to the Detroit Lions and the Seattle Seahawks. He talked about the realizations that brought him to retiring from football, living his life with the mindset of a lineman, and his ongoing quest to become a better and better dad.

Amy Conway-Hatcher is an attorney, author, advocate, and founding member of Chief (a network built to support and empower women in positions of executive leadership) in Washington DC. Her book “Infinitely More: Choosing Freedom, A Career Mom’s Turning Point” recounts her journey from equity partner at a prestigious law firm to dedicating more of her life and career to making the worlds of business, law, and more into places where women have better opportunities to accomplish their goals and thrive. She talked about assembling a “kitchen cabinet” of female mentors and supporters, creating allyship between working moms, and how talking about salary with her male colleagues helped her advocate for her value.

Bryce and Jill Morrison are the co-founders of Mom Water. All-natural, non-carbonated, and available in flavors like the Julie (passionfruit) and the Karen (lemon-blueberry), Jill and Bryce created Mom Water for their group of parent friends before marketing it to the masses in four US states and counting. The beverage gained popularity through social media sites like TikTok, but also organically through the network of moms they discovered while creating the brand. “I've discovered how moms, when they like something or dislike something, they love to share it with all their friends. It’s this tight-knit community. They want to share that thing that they found with all the other moms, even though they might not have any other common ground.”

By making what they wanted to see on the market, Bryce and Julie created a product and a brand that resonates both universally and with a specific, powerful-yet-untapped group.

Martha Hoover is the founder of Patachou, Inc. One of the first restaurateurs to emphasize fresh farm-to-table ingredients back in 1989, Martha has transformed Patachou into an enterprise of multiple European-inspired restaurant concepts that have elevated the restaurant scene in Indianapolis and the Midwest as a whole.  She talked about how restaurants can shape a city, making the food she wanted to see be made, and why she thinks motherhood is an oppressive word.