We dive deep into the practical application of Artificial Intelligence for beauty businesses. Karen shares her real-world experience using our Beauty Biz AI software to automate client communication, turn cold leads into warm appointments instantly, and scale her microblading business to its prime. We discuss the transition from traditional marketing to AI-driven sales funnels, the importance of lead response time, and why AI might actually be more empathetic than human virtual assistants.

If you are a beauty professional looking to work less, earn more, and stop worrying about where your next client is coming from, this interview is for you.

TIMESTAMPS (Jump to the answer you need):

0:00 — How can I grow my salon business using AI?
0:42 — How does AI automation help manage client leads?
1:12 — How to stop cold calling and get warm leads?
2:27 — When is the right time to raise salon service prices?
2:58 — Does AI customer support sound too robotic?
3:27 — Is AI better than hiring a virtual assistant for booking?
4:20 — Is hiring a marketing agency worth the investment?
5:14 — Do landing pages work better than websites for beauty services?
5:34 — How much revenue can Facebook ads generate for microblading?

RESOURCES & LINKS:

📈 Work With Us: Ready to implement these same systems in your business? https://beautybizpro.com/growth-session 

Are you an esthetician, PMU artist, or med spa owner who’s tired of relying on word-of-mouth to fill your books?

In this video, Jake Randolph and Tony Cruz from Beauty Biz Pro break down the three biggest mistakes holding back beauty professionals from scaling and how to finally create predictable income, steady clients, and a business that grows every month.

Whether you run a solo aesthetics studio, lash business, or a full med spa, this conversation will help you go from inconsistent bookings to a system that brings in new clients every week, without burning out or posting every day.

💡 What You’ll Learn
1. Why relying on referrals or “hope marketing” keeps your calendar empty
2. Why posting on Instagram or TikTok isn’t enough to attract paying clients
3. How Facebook, Instagram, and Google Ads can create predictable bookings
4. Why boosting a post never works
5. How to turn “how much?” messages into real appointments
6. The mindset shift from spending money on marketing → investing in growth
7. How to install systems & automations that scale your beauty business on autopilot

She Opened a Lash Spa 6 Months Ago… and She’s Already Booked Solid

What if you could go from opening your doors to being fully booked out in just a few months?

That’s exactly what Mackenzie did — and in this video, we break down how.

We sat down with Mackenzie, owner of a lash + spa business just outside Auburn University, for a real, unfiltered strategy session. You’ll see exactly how she:

👉 Grew her clientele so fast she’s booked out for weeks
👉 Runs a team of booth renters while staying profitable
👉 Balances fills vs. new clients to maximize revenue
👉 Plans to triple her income over the next year
👉 Uses Facebook ads + word of mouth to keep the growth coming
👉 Handles the struggle of time management and financial decisions

If you’re a lash artist, esthetician, or salon owner who feels stuck, overworked, or unsure how to grow, this is a must-watch.

🔗 Want your own strategy session (virtual or in-person)?
Book a 1:1 with our team here: https://calendly.com/beauty-biz-pro/beauty-biz-pro-strategy-session?month=2025-09 

She started as a lash artist… and ended up building a million-dollar empire.

In this episode, I sit down with Mary, founder of CosmoGlo, to talk about the risks, pivots, and lessons that turned a napkin sketch into one of the most recognized products in the beauty industry.

What you’ll learn:
- How Mary went from lash artist → salon owner → 7-figure product founder
- The risk of “losing it all” vs the reward of going all in
- The cannonball mindset that makes entrepreneurs unstoppable
- Why lighting = bookings (and how it transformed her clients’ results)
- Real talk on ads, no-shows, and building loyal clients
- Leadership + hiring lessons that work in any business

This is the story of betting on yourself and winning big.

Follow Cosomoglo on Instagram - cosmoglolight
Follow Mary on Instagram - maryharcourt_

Lighting is the #1 secret to growing your beauty business online—and most artists are getting it wrong.

In this video, I break down why lighting matters more than editing apps, pricing, or even your skill when it comes to attracting clients on Instagram, Facebook, and Google.

✨ You’ll learn:

Why dark photos—even of great work—get ignored online.

How good lighting makes your clients see themselves in your photos.

The psychology of first impressions (and why your feed can look like a “dark alley” if you’re not careful).

Why professional lighting creates scroll-stopping content that lowers your ad costs and increases bookings.

How I tested iPhone vs. professional camera setups (spoiler: lighting wins every time).

The difference CosmoGlo lighting makes compared to cheap ring lights.

If you’re a lash artist, esthetician, PMU artist, tattoo artist, or spa owner, this video will change the way you look at content forever.

📸 Stop wasting hours editing and start posting content that actually gets attention, fills your books, and grows your beauty business.

🎙️ Listen on Apple Podcasts and Spotify here: https://podcast.beautybizpro.com/ 

🤖 Want to learn how we can help your business? 

Go to ➡️ https://beautybizpro.com/

►On Instagram: https://www.instagram.com/jakerandolphmarketing/

RESOURCES & LINKS: 
__________________________________________
✅ Book a free strategy call with my team: https://calendly.com/beauty-biz-pro/beauty-biz-pro-strategy-session?month=2025-09 
____________________________________________
#beautybusinesss #medspamarketing #beautyprofessional

Ready to grow your business? Click here https://calendly.com/d/cq53-9m7-jmc/beauty-biz-pro-strategy-session-with-tony-eric?month=2025-04

Whether you're a beauty professional, salon owner, or entrepreneur — this video will give you real, practical tips to write better emails, avoid the spam folder, and build deeper relationships with your clients.

💡 What You’ll Learn in This Episode:
-  How to write catchy subject lines that get clicks
- The psychology behind emails that convert (without sounding “salesy”)
- Simple formatting tips to make your emails easier to read
- Why most emails go to spam — and how to fix it
- How to use AI tools like ChatGPT and Claude to write faster & better
- The best times to send your emails for higher open rates
- How to sound like YOU — and build trust with every message
- Easy ways to nurture your audience and keep them coming back

🎯 If you’ve ever struggled with email marketing — or didn’t even know where to start — this episode gives you the tools, mindset, and shortcuts you need.

Ready to grow your beauty business? https://calendly.com/d/cq53-9m7-jmc/beauty-biz-pro-strategy-session-with-tony-eric?month=2025-04

I interviewed Aleece—an aesthetician who built a 6-figure beauty business with 80+ recurring clients

No fluff. No hacks. Just real work and a smart offer.

Here’s what you’ll take away from the interview:
✅ The simple membership offer that made it easy for clients to say yes
✅ How focusing on people (not just profit) created steady referrals
✅ Her strategy to evolve services without overwhelming clients
✅ The 4 AM grind that most won’t do—but she did
✅ Why being genuinely kind still works (and scales)

How do you turn simple beauty content into viral videos and paying clients? The Waxing Queen spills it all in this episode of the Beauty Biz Pro Podcast.

She’s built a loyal following of nearly 1 million people by mixing education, entertainment, and personality—and today, she’s sharing how you can do the same (while waxing our co-host Tony’s chest, of course 😅).

🎯 What you’ll learn in this episode:

- How to hook your viewers in the first 3 seconds

- Tips for capturing better camera angles and reactions

- Her simple editing process (no fancy tools required)

- Why consistency is key—and how she schedules her content

- The exact platforms she uses to grow her beauty business

- How she turns followers into clients and builds community

✅ Whether you're a beauty pro, esthetician, or content creator, this episode is packed with tips you can implement today to grow your audience and your income.

Want more clients for your beauty business but unsure how to market effectively?

 In this episode, Jake Randolph, along with his Brand Manager Kylie and COO Tony, answers your burning questions about growing your business, from optimizing Facebook and Instagram ads, navigating TikTok and Yelp, to boosting your rankings on Google.

You'll learn:
- The best social media platforms for attracting new clients
- How to make your brand stand out in a saturated market
- Which Facebook & Instagram ads generate the most leads for med spas and estheticians
- Tips for creating a high-end client experience
- How to leverage customer testimonials for more bookings
- Simple website optimization tricks to attract more clients
- Practical advice on deposits and managing client bookings

Ready to grow your beauty business? Book a call here https://calendly.com/d/cq53-9m7-jmc/beauty-biz-pro-strategy-session-with-tony-eric?month=2025-02

Not all marketers are created equal—and choosing the wrong one can cost you time, money, and potential clients. In this video, Jake Randolph from Beauty Biz Pro breaks down how to spot the right marketing team for your beauty business and avoid the most common pitfalls.

🔍 Here’s what you’ll learn:
✅ The biggest mistakes beauty pros make when hiring marketers
✅ How to build real relationships with leads (instead of just chasing them)
✅ Proven strategies to turn inquiries into loyal, paying clients
✅ How to optimize your ads for maximum ROI

If you’re in the beauty industry and want more bookings, better marketing, and serious business growth, this video is a must-watch!

🔥 Watch now and take your beauty biz to the next level!