Ever wondered how top salons and spas went from startup to success story? 

Learn how to kickstart your beauty business with effective marketing strategies! From optimizing your Google business profile to running Facebook and Instagram ads, we'll show you how to attract more customers and grow your beauty brand. Start boosting your business today! 

🔥 What You'll Discover:
- Industry secrets that turn first-time visitors into loyal clients
- Proven marketing strategies that won't break the bank
- The exact blueprint successful salon owners use to stand out in a crowded market

Stop throwing money at marketing that doesn't work. I reveal the exact strategies that have helped beauty entrepreneurs go from empty chairs to fully booked. 

Whether you're just starting your beauty business or ready to take your existing business to new heights, this is your chance to learn from someone who's guided thousands of beauty entrepreneurs to success.

00:00:00 Quick Chat with Heather & Jake
00:14:00 How Jake Engages with Emotions in Marketing
00:22:00 Breaking Down Retargeting Strategies
00:25:00 Jake's Tips for Delegating Marketing Tasks
00:28:00 How to Create a Successful Analysis & Strategy
00:30:00 Jake's No Fluff Guide to Growing a Beauty Business
00:32:00 Jake & Heather's Closing Thoughts

Tony and Ana discuss all things scalp micropigmentation (SMP) in this exclusive interview. Learn about hair loss solutions, SMP for both men and women, SMP techniques, and training in this informative conversation. Whether you're considering SMP for yourself or interested in the industry, this interview is a must-watch!

We cover key topics like:
- Benefits of SMP for hair loss
-Tips for marketing your SMP services
-Joining Facebook groups for beauty and hair loss support
-Best practices for SMP training and certification
-Understanding the emotional impact of hair loss and how SMP can help
-Finding supportive communities and resources for SMP professionals
-We also discuss the SMP treatment process and how engaging with your -community can help grow your business. 

Don't miss these valuable tips to take your SMP business to the next level!

In this episode, I sit down with Payton, a powerhouse entrepreneur who has earned over $250,000 this year in her permanent jewelry business. With 14 years of experience as a business owner, Payton’s journey started with an eyelash company, expanded to a hot yoga studio, and eventually led her to merge her passions before launching her permanent jewelry studio in Missouri in 2021. Now making $50,000 a month, she shares how starting with marketing gave her the freedom to focus on what she loves most: growing her business and connecting with clients.

What you’ll learn in this episode:

• How Payton’s marketing strategy set the foundation for her success.
• Her customer loyalty techniques, including warranties and personalized service.
• Why focusing on her own growth instead of competitors drives results.
• The power of 5-star Google reviews and strong customer relationships.
• How she collaborates with local businesses to expand her reach.
• Her mindset on embracing failure and pushing past fear.

Payton’s story is packed with inspiration and actionable advice for entrepreneurs at any stage. Tune in to hear how she’s grown her business and continues to raise the bar month after month!

Are bookings feeling a bit slow? 😭 Don’t worry—you’re not alone! If you’re ready to turn things around and boost your esthetics business, this is the episode you can’t afford to miss!

Join me for an exclusive interview with Maria, the powerhouse behind Money Making Esthetician (with over 100k members on Facebook), who recently launched a Black Friday package that’s already raked in thousands! She’s sharing her proven strategies and insights to help you thrive in a competitive market.

Here’s what you’ll discover:

✅ How to promote your business without cheapening your brand
✅ Secrets to turning followers into loyal clients who keep coming back
✅ Free, effective strategies to attract more clients without spending a dime
✅ Tips on finding valuable resources, investing in yourself, and leveraging social media

Maria’s inspiring journey of resilience and growth will motivate you to take action and elevate your business!

Follow Maria's Facebook group "The Money Making Esthetician" https://www.facebook.com/share/g/UVBUsksTMgHFkXeH/

Check out Maria's website / blog! https://www.themoneymakingesti.com/blog

Struggling to keep up with your marketing? 🚀 

In this video, I break down the difference between a strategy and a tactic, and why consistency is key. Discover how systems like Beauty Biz AI can automatically follow up with leads, schedule your posts, and build your database—without you having to lift a finger. Save time, stay consistent, and grow your business smarter. 

💡 Text +1 (256) 223-9844 for a FREE trial of the tool I use for all my businesses! 👇

Tony Cruz Interviews Christine - PMU Artist & Educator

In this insightful interview, I spoke with Christine, a PMU artist and educator based in Las Vegas. With 11 years in the beauty industry and 5 years focusing on PMU, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she moved into the lash world before finding her way back to permanent makeup.

Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning clients into content models in exchange for reviews, she strategically grew her base through word-of-mouth. Her approach was all about focusing on content creation and referrals. Some of her key strategies included:

- Offering free touch-ups to clients who referred 2-3 new customers.
- Dedicating time each week to work with content models and generate valuable content.
- Building strong client relationships by offering exclusive discounts to content models instead of slashing prices.

Now, Christine educates others through her lip blushing classes and continues to create high-quality content, empowering beauty pros to maintain their standards while growing their brand.

🎄 The holiday season is fast approaching, and it's time to maximize your beauty business! In this video, Tony and I tackle the Top 3 Questions every esthetician, spa owner, and beauty professional needs answers to before the busy season kicks in. 💡

1️⃣ How do I follow up with leads that never respond? Don't let potential clients slip away! Learn proven strategies to reconnect and close those deals.

2️⃣ Boost Post Button vs. Ads Manager? Discover which option will give you the best return on your marketing investment.

3️⃣ How to overcome price objections? Learn the art of handling client hesitations and sealing the deal—without compromising on your worth.

Whether you're just starting or are an experienced beauty pro, these insights will help you crush your holiday goals! 💥 Make sure to watch until the end for tips that could transform your business this season! 🎁"

Jake Randolph recently recorded a podcast with PMU artist Nataliia Smyk. Originally from Ukraine, Nataliia moved to Miami, Florida, where she continues to build her career. Despite being a student, she travels extensively for her PMU work, showcasing her dedication and passion for the industry. During the podcast, they discussed her journey, experiences in the PMU world, and the challenges of balancing work and education. Nataliia's story offers inspiration to aspiring beauty professionals aiming to expand their reach.

Beauty school gives you the basics, but there’s so much more to thriving in this industry. 🌟 Join me, Jake Randolph, as I take a stroll on the beach and dive into the four crucial things beauty school didn’t cover: when and how to advertise effectively, cultivating a relentless attitude for success, navigating taxes like a pro, and mastering the art of selling. These tips will help you take your beauty business to the next level!🏖️☀️🐠

Tony's wife started a new location for her permanent makeup PMU and esthetics studio a couple months ago! 

Learn how he is getting over 15 leads a day with minimal ad spend + converting a ton of them into paying clients!!! 

Join the top marketer in the beauty industry, Jake Randolph, as he interviews Tony about the marketing and sales tactics he used for his wife's salon and spa. 

You don't want to miss this.