The Best Boss Ever

From multiple stops at Viacom to the NBA to IMG College and through the merger that created Learfield/IMG, Jason Oberlander has distinguished himself at every juncture. Most recently, building a top-notch team from scratch at ASM Global, a major contributor to revenue and EBITDA as Legends and Sixth Street Capital acquired the company.

Rick Alessandri, who has 30+ years in the industry, is currently the MD for Media and Sports Tech for Executive Search firm Turnkey ZRG. A former ESPN and Univision executive, Rick brings a unique blend of integrity, work ethic, technology,, and the human factor to Executive Recruiting.

This is the full video episode of Season 4, Episode 12.

Ricardo Fort,

After 25 years working for some of the best companies in the world and almost a decade successfully leading the Global Sponsorship teams of Visa and The Coca-Cola Company, Ricardo launched Sport by Fort Consulting to help sponsors, leagues, investors, and athletes successfully invest in sports.

Having negotiated over a billion dollars in sponsorship contracts, Ricardo is an expert with unique skills for helping investors evaluate, decide on, and negotiate partnerships.

“Nancy Hogshead is a 2-time Olympian, a 3-time Olympic gold medalist in swimming, a civil rights lawyer, and the CEO of Champion Women, an organization providing legal advocacy for girls and women in sports.” 

Arguably one of the most forceful and unapologetic supporters of the possibilities inside women’s sports equality, Title IX, and fairness at every level, Nancy has clearly found and grasped her “calling.”

Jack Bariteau is a real estate impresario. With Vision and determination, he's made a significant impact in the world of creative, mixed-use real estate development. Most notably in Sun Valley, Idaho. Over the past 25 years, he's built 4 very successful projects, and the 5th one is coming out of the ground right now. Watch for the 5-star Harriman Hotel coming in the summer of 2026.

With an extraordinary career in Sports Sponsorship and Food Service, Gary Jacobus most recently served as the President, Bus Dev for ASM Global. With stops at IMG, NFL, NBA, and Aramark, Gary's leadership style and accomplishments are text book. Listen Up!

Courtney Carter is a great example of experience and opportunity crossing paths to yield a great outcome. She drives strategic revenue growth for MLS' Seattle Sounders FC and NWSL's Seattle Reign FC. A dual role of significance in the Northwest and one in which she is flourishing.

How to start a career is sports? Agency or brand client? Team or League? Rights Holder or Rights Owner ( a HUGE difference).

Steve Lauletta is an accomplished Sports Marketing executive and entrepreneur with a 30+ year body of work.

He’s currently President of 23XI Racing, a NC-based NASCAR team owned by Michael Jordan and Denny Hamlin.

AND, he answers all of the questions posed above! This is a good one! Listen Up !

x Sports Illustrated. x Mastercard. x NBA. x Gatorade

Arguably one of the most powerful executives in professional golf, Jeff Price is the Chief Commercial Officer for the PGA of America, which represents more than 30,000 PGA of America Golf Professionals.  The organization operates the PGA Championship, the Ryder Cup, the KPMG Women’s PGA Championship, and the KitchenAid  Sr. PGA Championship. Don't miss this one! Listen up!