Bob Haro is the Tony Hawk of BMX Freestyle, a gold medal event for the first time at the Tokyo 2020 Olympic Games.  From literally inventing the sport as a premier athlete to launching Haro Bikes then creating his own design shop, Bob has been at the forefront of design, innovation, and entrepreneurship.  A Cardiff-by-the-Sea resident in North County San Diego, his lifestyle and work-life balance are a reflection of a lifetime living and working in San Diego.  He's simply cool!  Listen Up!!

Jessica's challenge was to reposition the Skullcandy brand as bold, innovative and youthful while maintaining the "Born on a Chairlift" brand essence the original founders had when they launched.  Through hyper growth at the outset, an IPO, a sales slump, then bought by Private Equity, Skullcandy has been through the gamut of business cycles.  And then COVID hit.  Her path to the CMO post is as compelling as the return to growth.  Listen Up!!

As CEO of USA Triathlon, Rocky Harris is leading the world's largest National Governing Body in the sport.  With the delayed 2020 Tokyo Olympics and Paralympics on the near horizon, the challenges of getting the US team ready have been daunting.  But once you here his background with NFL teams, MLS clubs and Arizona State Athletics, it's not surprising.  The lessons learned along the way are invaluable.  Listen Up !!

Don Meek is an accomplished multi-media content, brand, and sponsorship executive.  As President/GM of FUEL TV North America and Global Content Officer he and his partners are revitalizing the Action Sports focused channel on every conceivable platform, including the Samsung+ streaming App.  While decidedly New School, his story starts in the old school world when regional sports networks were brand new.  It's a fun and exciting ride with a super bright future.  Listen Up !!

When Zak Brown figured out that he was more gifted in selling and packaging sponsorship than he was racing cars, his career took a fork in the road when he started JMI, one of the most successful auto racing sponsorship agencies.  From there, investments from private equity, mergers, acquisitions and ultimately back to the racing grid, Zak's career has spanned oceans, continents, and continues to travel the world as CEO of McLaren Formula 1 racing.  Listen up!

After nearly 20 years at ESPN and a long career securing nearly $10 Billion in sponsorships, advertising and marketing contracts, Rob left the high profile role at the Walt Disney Company and joined long time friend and colleague, Rick Jones.  The fast growing and amazingly creative Fishbait Solutions is on the cutting edge of integrating Brand partnerships with programming aligned with passionate audiences.  But there is way more to Rob's fascinating story.  Listen up and learn!

A transplanted South African, Matt Vandrau is Group CEO of London-based CSM Sport and Entertainment.  His career path from professional Cricket to launching his own agency which ultimately rolled up in to Chime Communications is a great story of grit, intelligence, focus and as always, a bit of luck.  CSM competes globally with the likes of Endeavour, IMG, CAA, and Octagon and continues its ascension under Matt's leadership.  This is a good one, so listen up!

In addition to his academic prowess, Rick's career path includes Brand Management, Agencies, Sports Leagues, the USOC and the University of Oregon.  Listen Up!!

Mark Sisson publishes the wildly popular blog, Mark's Daily Apple.  His passion for healthy, nutritious food started in his childhood.  A world class Marathon runner and Triathlete, his own body was his test tube.  Primal Kitchen, the food company he started and then sold to Kraft/Heinz now has over 80 products and growing.  His story is a great one with invaluable lessons.  And a healthy dose of Humor along the way.  Listen Up!

As President of CSM Sport and Entertainment North America, Christa leads the fast growing agency with clients like the PGA, NFL, NASCAR, WTA, Formula E, MLB, Cirque du Soleil; and brands, including Citi, Verizon, Unilever and Coca-Cola, along with many others.  Her story of experience, ascendance, and leadership is super inspiring.  Listen up and Learn!!