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Follow our The Best Idea Yet, our 2nd podcast series, to get episodes like this every week:
https://wondery.com/links/the-best-idea-yet/Â
Chances are you’ve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it — and the spicy story of how he did it. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeño concoction would make him the world’s first hot sauce billionaire… without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, David’s stayed laser-focused on making “a rich man’s sauce at a poor man’s price.” But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts “Co’s before Pro’s” (customers before profits)...and why Sriracha is the best idea yet.
Spotify Poll:
Best Dish to Spice Up With Sriracha?
Pho, Scrambled Eggs, Fried Rice, Burritos, Pizza, Ice Cream, Sriracha… on Sriracha
GET ON THE POD:Â
Submit a shoutout or fact: https://tboypod.com/shoutoutsÂ
FOR MORE NICK & JACK:Â
Newsletter: https://tboypod.com/newsletterÂ
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/Â
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/Â
SOCIALS:
Instagram: https://www.instagram.com/tboypodÂ
TikTok: https://www.tiktok.com/@tboypod
Hosted on Acast. See acast.com/privacy for more information.
By Nick & Jack Studios4.6
96589,658 ratings
Follow our The Best Idea Yet, our 2nd podcast series, to get episodes like this every week:
https://wondery.com/links/the-best-idea-yet/Â
Chances are you’ve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it — and the spicy story of how he did it. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeño concoction would make him the world’s first hot sauce billionaire… without ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, David’s stayed laser-focused on making “a rich man’s sauce at a poor man’s price.” But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts “Co’s before Pro’s” (customers before profits)...and why Sriracha is the best idea yet.
Spotify Poll:
Best Dish to Spice Up With Sriracha?
Pho, Scrambled Eggs, Fried Rice, Burritos, Pizza, Ice Cream, Sriracha… on Sriracha
GET ON THE POD:Â
Submit a shoutout or fact: https://tboypod.com/shoutoutsÂ
FOR MORE NICK & JACK:Â
Newsletter: https://tboypod.com/newsletterÂ
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/Â
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/Â
SOCIALS:
Instagram: https://www.instagram.com/tboypodÂ
TikTok: https://www.tiktok.com/@tboypod
Hosted on Acast. See acast.com/privacy for more information.

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