Every bride wants to look beautiful on their wedding day, from the hair to the shoes to their make-up. All these aspects contribute to the bride feeling the pressures of needing to be the so-called “perfect bride”.
However, Nume is aiming to challenge such perceptions of beauty by creating a campaign where two brides have agreed to walk down the aisle without foundation. These two brave and beautiful ladies are taking the Numue 12-Week Challenge, where in week 13 they will ditch their foundation, take the Alicia Keys stand against foundation, and walk down the aisle letting their fabulous, natural and flawless skin be all the make-up they need.
On The Early Breakfast Relebogile Mabotja spoke to one of the brides to be , Cleo Le Roux as well as Roberta Donovan, the Global Marketing Manager for Ascendis regarding the No Make Up Bride Challenge.