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Eterneva, the Austin-based startup that turns cremated ashes of pets and loved ones into diamonds, announced Monday that it has raised $1.2 million in seed funding.
Founded in 2017 by Adelle Archer and Garrett Ozar, the company extracts carbon from roughly half a cup of ashes and then puts the purified carbon through an extreme pressure and heat environment to create each diamond. It’s one of a handful of companies worldwide that offer the service.
Key investors in the funding round include Notley Ventures founder Dan Graham, Spiritual Gangster founder Ian Lopatin, former Ralph Lauren president Eric Korman and data.world founder Brett Hurt.
“I lost both of my parents years ago and know firsthand how limited the options were to celebrate their life,” Hurt, who also founded Bazaarvoice and Coremetrics, said in a written statement. “It is an honor to be among their first investors in such great company and in such a beautiful, memorable product matched with incredible customer service.”
READ MORE: Austin startup finds unusual way to remember loved ones
Archer said the funding will go toward hiring in sales, customer service and additional senior hires. Eterneva has eight employees, and Archer said the plan is to hire three more.
Eterneva recently relocated to a 4,000 square-foot office in South Austin that includes an in-house diamond lab. The company currently uses a carbon purification facility in Pennsylvania and grows its diamonds in Germany, but Archer said Eterneva will eventually grow most of its diamonds at its Austin headquarters.
The company has grown nearly 300 diamonds, according to Archer.
“What’s super special is Eterneva is so much more than just a fast growing and successful company,” Archer said. “We really have a clear mission of changing the culture around grief.”
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Let’s get it out of the way up front: I was wrong. Such a great phrase we should all use more often.
In this particular case, I was wrong about my Top 50 restaurants in the Austin area that I released in the Austin360 Dining Guide last month. Uroko should have held a spot on that list. Somewhere in the Top 25.
This happens on occasion — scheduling errors or lack of awareness lead me to miss a potential strong candidate for my dining guide. I’d known about Uroko and its counter-service lunch and omakase dinner service since Kayo and Takéhiro Asazu of Kome and partner chef Masazumi Saio opened the restaurant in May at Springfield General in East Austin. I even enjoyed some temaki (handroll) lunches at Uroko and included their spicy crawfish roll in a list of refreshing dishes to eat when the temperature seemed unbearable.
But every time I attempted to secure an online reservation for dinner, I was stymied. Chalk that up to the tiny space (six seats) and limited dinners (originally five seatings twice a week, now three times a week) and my inability to think two months in advance.
After another lunch visit and two flawless omakase (chef’s choice) meals at the food-court style set up in the mixed-use complex of buildings, I realized that Uroko is one of the city’s best destinations for sushi thanks to exciting flavor profiles, precise execution and solid value.
Temaki (hand rolls) make for an ideal light lunch. For those unfamiliar with the form, the chef in most cases takes a sheet of seaweed, fills it with sushi rice, fish, vegetables and other accoutrement and rolls it into a cone-shaped meal that you can eat with your hands. If you’re regularly picking up sliced sushi rolls from the grocery store, with their cold rice and often flavorless fish, you’re going to want to investigate these temaki.
Uroko serves basic rolls for $4.50 that usually include a trio of simple, quality ingredients, such as avocado and cucumber with either tuna or salmon. There is also a small selection of cooked temaki, of which I’d recommend the uangi ($5.75), sweet slivers of barbecue eel pressed together with avocado and cream cheese for a seaweed-wrapped take on a fish melt. Those who don’t eat fish will be pleased to find a quartet of vegetable temaki with ingredients such as yamagobo (pickled burdock root), shiso, cucumber and crispy quinoa.
While the basic rolls serve their, well, basic function, there is more excitement to be found in the $7 temaki listed under “Chef’s Creation,” a group featuring more complex flavor profiles you’d find at a restaurant. Lemon miso and ginger perk up lush fatty salmon in the sake toro roll. Wasabi butter and crispy quinoa layer heat and crunch on fatty hamachi; ginger and Thai chili counter the aggressive tang of house-cured mackerel; and umami jelly, garlic crisps and pickled jalapeño give an aged steakhouse glow to beef tataki.
Uroko
1023 Springdale Road. Bldg 1 Suite C. 512-520-4004, urokoaustin.com
Rating: 9 out of 10
Hours: Temaki service: 11 a.m. to 9 p.m. Monday-Wednesday and 11 a.m. to 4 p.m. Thursday-Saturday. 45-minute Omakase dinner: Seatings at 5, 6, 7, 8 and 9 p.m. Friday-Saturday and Monday.
Prices: Temaki, $4.50-$7 each. Omakase: $65, which requires $30 non-refundable deposit when making the reservation.
Highlights: Temaki: unagi and cheese, house cured saba, beef tataki, hama toro, bluefin tuna and zarigani. Omakase: It rotates, but get excited if you’re served salmon with lemon miso, saba with Japanese basil and pickled ginger, snow crab with miso butter, bluefin tuna and soy-glazed duck with foie gras and crispy quinoa.
Expect to pay: $18 for temaki and $65 for omakase. (Price per one person, does not include alcohol, tax or tip).
Notes: Ample free parking. Omakase reservations go on sale two months in advance. Sushi hand roll classes held on Thursday night, with various other classes occurring occasionally.
What the rating means: The 10-point scale is an average of weighted scores for food, service, value, ambience and overall dining experience, with 10 being the best.
The Bottom Line: Smart flavor profiles, generous portions, tight execution and solid value make the unique Uroko one of the best sushi options in town.
Order your rolls at the counter — I’d suggest two for a snack and four for a substantial meal — grab a glass of binchotan-activated water (or a sake slushie if you’re feeling fun), find a seat out on the patio, or indoors in the mall area between cafes, tattoo parlors, jewelry makers and more, and wait for your buzzer to alert you.
If Uroko stopped with temaki, I’d still consider it a welcome addition to the Austin dining landscape, a place to find quality sushi with smart ingredients at a reasonable price. But the omakase dinners are what make the restaurant special. When you arrive for dinner on Friday, Saturday or Monday night, you’ll likely find a mostly quiet Springdale General, the artists and business owners already headed home for the night. Even the metal gate fronting Uroko has been pulled slightly to let diners know the restaurant is not open for regular service. It’s like dining at a small sushi counter in a Tokyo subway station after the trains have stopped running.
Search the six seating areas facing the sushi bar and find your space labeled with a card that features your name printed in Japanese and English. The sole server — attendant, polite and informed — will ask whether you’d like beer, wine or sake; I recommend the three two-ounce pours from a $22 Junmai Ginjo and Junmai Ginjo Wa sake flight from producers Nagaragawa “Tenkawa,” Tamano Hikari “Yamaha” and Houraisen that progresses from acidic to smoky to sweet in complementary form with the sushi pieces. Then the clock starts. The restaurant hosts five seatings at the top of the hour beginning at 5 p.m. Be punctual, and there won’t be any dawdling. The succession can feel quick for those not accustomed to Japanese style sushi dining, but you’ve come for the food. And you’ll be happy you did.
Longtime Austin sushi chefs Také and Masa, both originally from Osaka, alternate shifts running the omakase. Each serves a 12-course menu ($65) that features the same fish and proteins for a few months, but the chefs bring their own personal touches to each meal. Také served my dinner one week and Masa the next, and there were very few identical pieces (not that I would have complained). The chef forms the rice with his hands, layers the fish or other protein on top and then finishes with yakumi (toppings) before swinging around the counter and hand delivering the pieces with a brief explanation.
Some of the sushi blend classic Edo style, in which curing is used to preserve the fish, with modern touches. So you might find a piece of kelp-cured suzuki (Japanese seabass) set beneath a jiggle of dashi broth jelly, plum paste and a slick of olive oil. A supple piece of aji (horse mackerel) cured with salt and vinegar arrives one night from chef Také beneath a piquant mix of grated ginger and wasabi stem, and another night chef Masa punches up the fish’s miso ginger sauce with unexpected powdered garlic and green onions.
The simple beauty of voluptuous Scottish salmon, the fish dangling over the sides of its mildly vinegared rice, is adorned with a dollop of lemon miso and grated ginger, reminding you of the first time you fell in love with sushi. Chef Také tops long stretches of pale crimson and white snow crab with salmon roe, shiso leaf and salmon miso made with dashi, mirin, sake and lemon zest, while chef Masa goes a simpler but equally effective route with a spread of addictive wasabi butter. Both realize less is more with bluefin tuna from Baha, touching it with just a scintilla of wasabi.
The chefs mix various techniques in with the raw and cured offerings, quickly smoking ika (squid) under glass with cherrywood and then topping it alternatively with spicy fish roe and dehydrated sea urchin and gold tobiko, the smoke and sweetness of the wood and squid finding perfect harmony. They fry the entire botan ebi (shrimp) shell to a crunchy finish that tastes like bacon from the sea and serve it as a prelude to the raw tail meat that chef Také surprisingly finishes with beet foam and fish roe, while chef Masa gives the gelatinous meat a touch of yuzu jelly and a yuzu kosho.
The meal progresses from the light and bright to richer and more aggressive flavors, culminating with sea urchin, one night flecked with dashi-marinated salmon roe, and “the finisher” (quotes mine), a velvety piece of housemade soy sauce-glazed duck breast centered with foie gras and speckled with crunchy quinoa, a dish that some may find reminiscent of the foie nigiri served at Uchi, chef Masa’s home for 16 years before opening Uroko. The tamago soon follows, and as a few people from the next seating begin to hover, before you know it, your meal has ended.
The generously portioned meal breaks down to $5.50 per nigiri piece, which is generally a little more than what you’d expect to pay at Kome and a little less than what you’d pay at Uchi or other high-end sushi restaurants. The difference here is not just the portions, flavor profiles and experience — the chefs talk you through their thinking and sourcing, and you hope your dining companions have enough respect to keep their chatter non-intrusive — but also in the pacing and the courses chosen by the chefs. You will spend $65, but you’ll experience a full range of dynamic flavors and textures. And you’ll leave not just happy but also full. A testament to two chefs in full command of their brisk but expansive 45 minutes at one of the city’s best restaurants.
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Austin Fashion Week has been rescheduled and Matt Swinney stops by to tell us what to look forward to for the Nov 22-23 events! Tickets HERE.
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Austin infamous and iconic Smackola from Dirty Wormz talks everything from merch to music to movies to being indie, from the Haute Mess Music Fest.
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Max Frost sits down to talk about style, his new single, touring and playing with or without a band.
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Catch up with the Austin-based badass female-fronted rock band Darkbird.
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Alicia Thrasher and Kathleen Malaspina drop in to tell us about their new collective to amplify women's networking and power, Collective Suite.
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Austin based country artist Deanna Wheeler talks to us at the Haute Mess Music Fest about her upcoming single for female veterans and more.
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