The Best One Yet

By Nick & Jack Studios

Feel brighter every day with our 20-minute pop-biz news podcast. The 3 business stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritua

... more

4.6

95719,571 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Best One Yet:

How many episodes does The Best One Yet have?

The podcast currently has 1,615 episodes available.

The Best One Yet episodes:

March 22, 2025 🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

If you currently own a 12-pack of bath tissue, a 150-count bag of laundry pods, and/or a 48-oz jar of cashews, chances are they all have the same label: Kirkland Signature. Costco debuted this private-label brand—aka ‘store brand’—in 1995 and since then, it’s become a sales-driving juggernaut. Kirkland products now account for a quarter of Costco’s total sales, from coffee and batteries to their famous rotisserie chickens and $1.50 hot dogs. But don’t you dare call Kirkland “generic”, the brand has built up a rep for high-quality products and a cult-like following from all walks of life. (Kirkland Tequila as status symbol? Believe it.) Learn how a retail legend named Sol Price fought off Walmart to make the world’s most perfect shoppers’ club, why the mere suggestion to raise the hot dog price resulted in a death threat, and why Costco’s Kirkland is the best idea yet.

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.

Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/
—-----------------------------------------------------

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
9min
March 21, 2025 🧠 “Severed” – AppleTV+ dirty secret. Ben & Jerry’s chocolatey lawsuit. Nvidia’s AI Super Bowl.
Ben & Jerry are trying to buy back their company… and it reminds us of
The Super Bowl of AI just went down… Nvidia now plays with Disney, Taco Bell, and Barbie.
AppleTV+ is the only Apple product *losing* money... because it’s missing a Growth Mindset.
Plus, there are a dozen real-life companies in America named… Lumon. #Severance

$UL $NVDA $AAPL

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of MTV 📺 “How Video Killed the Radio Star”

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
23min
March 20, 2025 🥤 “Diet Bros” – Diet Coke’s political rebrand. Tennis’ collusion case. BYD’s 5-minute EV.
Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House.
The top tennis players sued the grand slam tournaments… but pro sports is a monopoly.
BYD just announced the Holy Grail of Electric Cars… Zero to fully-charged in 5-minutes.
Plus, the Oregon Ducks basketball team just set a record… a 26,700-mile road trip.

$BYD $KO

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
23min
March 19, 2025 👿 “Don’t Pick Duke” — March Madness investing advice. Google’s biggest acquisition. Corporate Nickname Curse.
Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing.
Google is buying Wiz for $33B… And every Wiz employee is getting $588,000.
Corporate Nicknames are actually a curse… Chevy, Mickey D’s, & Bloomies are bad for biz.
Plus, time-poor millennials are paying time-rich gig workers $27/hr to wait in line.

$GOOG $JWN $MCD $GM

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 “How Video Killed the Radio Star”

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
22min
March 18, 2025 👸 “How Poppi got Pepsi’d” — Poppi’s $2B Cinderella deal. Apple’s SuperSiri delay. Law Schools’ app surge.
Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella.
Apple quietly announced its “Super Siri” AI is delayed a year… and Warren Buffett sold.
Law school applications surged by 21% this year… because thinking is AI-proof (we think).
Plus, the untold origin story of… MTV.

$AAPL $AMZN $PEP

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 “How Video Killed the Radio Star”

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
23min
March 17, 2025 🥱 “Boring Biz” — The Boring Entrepreneurship Trend. 5HourEnergy’s Monopoly. Pokemon’s $3.8B Acquisition.
5 Hour Energy owns 90% of the market… which is why this energy shot got sued.
The company behind Pokemon Go got bought by Saudi Arabia… because tech is more valuable than content.
The hottest trend in entrepreneurship? Mature, boring industries… we explain why boring is booming.
Plus, on St. Paddy’s Day, Wall Street tends to get lucky.

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
21min
March 14, 2025 💦 “The Fitness Pod” — Our 3 Best Fitness & Apparel Stories
Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year:

#1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult.

#2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour.

#3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain.

Share this episode with your spotter, your trainer, or your buddy who’s decked out in head-to-toe Alo in Cabo (even though they’re just grabbing coffee).

We’ll be back with our usual daily show on Monday… just gotta hit the showers first.

And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
24min
March 13, 2025☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.
266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity.
A secret North Korean hacker team just stole $1.5B of crypto… it’s the biggest heist of all time.
Hollywood is pivoting to serve red meat TV to red states… we call it “RonSwonsification.”
Plus, a big thing you can do for this show (and it just takes 5 seconds)…
Follow the show
Turn on auto-downloads

HOW TO TURN ON AUTO DOWNLOADS:
Apple Podcasts: Go to our show page → Tap Follow (top right) → Tap the down arrow → Select Auto-Download
Spotify: Go to our show page → Tap the gear icon → Click Auto-Download
Amazon Music: Follow & enable auto-downloads

$DEO $BTC $WBD

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
23min
March 12, 2025 🏒 “Hockey Fight” — Canada’s electric weapon. MrBeast’s chocolate surprise. Southwest’s Godfather fee.
The US stock market began dropping after losing to Canada in hockey… b/c the trade war is a hockey fight.
MrBeast’s business is worth $5B… but he makes more money on chocolate than content.
Southwest just killed its famous “Bags fly free”... and it reminds us of a lesson from The Godfather.
Plus, Trader Joe’s has the greatest art collection in America (and we can prove it)...

$LUV $AMZN $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
23min
March 11, 2025 📉 “Worst Drop Since ‘22” — The crazy recession theory. Skype’s audio logo. Touchland’s viral hand sanitizer.
Stocks had their worst day since 2022 because of T.R.I.C… “Trump’s Recession Idea Concept”
Touchland is the 1st hand sanitizer to go viral… Because it turned Purell into a fashion accesory.
Skype is shutting down in May… but we think it’s the most innovative tech biz ever #RIP
Plus, how Costco’s Kirkland brand disrupted the entire private label industry.

$MSFT $TSLA $HOOD

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭— Subscribe to The Best Idea Yet to listen: Wondery.fm/TheBestIdeaYetLinks

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------
Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod

Anything else: https://tboypod.com/

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks
Episodes drop weekly. It’s The Best Idea Yet.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
23min

FAQs about The Best One Yet:

How many episodes does The Best One Yet have?

The podcast currently has 1,615 episodes available.

More shows like The Best One Yet

Motley Fool Money by The Motley Fool

Motley Fool Money

3,215 Listeners

WSJ Your Money Briefing by The Wall Street Journal

WSJ Your Money Briefing

1,705 Listeners

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,339 Listeners

This Is Actually Happening by Wondery

This Is Actually Happening

10,435 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,639 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,200 Listeners

Terms by Airship | Wondery

Terms

776 Listeners

WSJ Minute Briefing by The Wall Street Journal

WSJ Minute Briefing

676 Listeners

Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Max Zeff, Theresa Loconsolo

Equity

337 Listeners

I Hate My Boss by Wondery

I Hate My Boss

466 Listeners

Up First from NPR by NPR

Up First from NPR

56,524 Listeners

Business Wars by Wondery

Business Wars

12,921 Listeners

Wall Street Breakfast by Seeking Alpha

Wall Street Breakfast

1,039 Listeners

Felonious Florida by Felonious Florida

Felonious Florida

4,157 Listeners

Legal Wars by Wondery

Legal Wars

2,152 Listeners

Sports Wars by Wondery

Sports Wars

3,046 Listeners

The Shrink Next Door by Wondery | Bloomberg

The Shrink Next Door

22,957 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,092 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,007 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,927 Listeners

The Daily Smile by Wondery

The Daily Smile

904 Listeners

Secret Sauce by Wondery

Secret Sauce

256 Listeners

British Scandal by Wondery

British Scandal

2,494 Listeners

Uncommon Ground with Van Jones by Amazon Music | Van Jones

Uncommon Ground with Van Jones

252 Listeners

Diss and Tell by Wondery

Diss and Tell

852 Listeners

Exposed: Cover-Up at Columbia University by Wondery

Exposed: Cover-Up at Columbia University

1,529 Listeners

WSJ's Take On the Week by The Wall Street Journal

WSJ's Take On the Week

143 Listeners

Severed Affair: The Gruesome Murder of Shad Thyrion by Law&Crime

Severed Affair: The Gruesome Murder of Shad Thyrion

233 Listeners

Black Swan Murder by Law & Crime

Black Swan Murder

66 Listeners

The Best Idea Yet by Wondery

The Best Idea Yet

531 Listeners

Lawless Planet by Wondery

Lawless Planet

200 Listeners