When we enter into a negotiation, more often than not we have a goal in  mind – there is something that we want to get out of the negotiation.

That goal often has to do with a price. Perhaps it’s how much we want to  sell something for or perhaps it’s how much we want to pay for  something. No matter which type of price we are dealing with, we’d like  to use our negotiation styles and negotiating techniques to be in  control of the discussion surrounding it. 

It turns out that there is a  way to make this happen: price anchoring.