Today's Super Latina is not only a part of an American Dream, she is the American Dream personified! Lizette Gomez is a first generation Southern Californian whose path to Marketing Director for Vallarta Supermarkets was not a direct one. She oversees the successful brand growth and awareness for the expanding franchise, which has opened 55 stores (and counting) since 1985.

With a background in Business Administration and Graphic Design, she did not foresee herself working in the food retail industry. In fact, her career started in Marketing and Specialty Leasing for a property management firm! She credits being at a smaller company with allowing her to learn new skills on the job.  When the opportunity to work in the food retail space appeared her experience and her sister-in-law, an expert in interviews, made her more than ready.. This fierce and family focused single mother also had her family's support and encouragement. 

 In conversation with Lizette, you feel the  independence and confidence she has. Those traits, and being open to learning new things, are needed to be successful in marketing. "You have to be creative. You have to think outside of the box. If you have it in you....f you have thick skin, like me, just do it."

Here’s to being open to learning new things, new opportunities and ever-changing paths!

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