Let’s face it: conflict happens in every negotiation.  

The very process of negotiating using our negotiation styles and  negotiating techniques with someone seems to open the door to allowing  conflict to come in. How do we deal with conflict when it shows up?  All too often our first response is to try to find a way to correct the  way that the other side is seeing the world. We’ll take the time to  tell them why they are wrong and, of course, why we are right. The  problem with this approach is that it rarely works and will often make  the current situation even worse. 

What we need is a different way to  deal with conflict situations.