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The Best X Strategies for Executing BOFU Content
Show Notes:
- 00:30: BOFU benefits in SaaS
- 00:55: Why “Best X” roundups are necessary
- 2:45: BOFU content best practices
- 5:41: How to counter legal ramifications
- 7:21: The importance of updates
- 9:01: Alternative and “vs” page strategies
- 11:09: When landing pages make sense
- 12:14: How internal linking fits in
- 12:14: HubSpot example
- 14:05: PandaDoc example
- 15:38: Addressing the fear of retaliation
- 17:06: Executing BOFU as a brand new website
- Follow Drew on Twitter
- Follow Ross on Twitter
- Send Us an Email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
View all episodes
By Siege Media
4.9
1616 ratings
Show Notes:
- 00:30: BOFU benefits in SaaS
- 00:55: Why “Best X” roundups are necessary
- 2:45: BOFU content best practices
- 5:41: How to counter legal ramifications
- 7:21: The importance of updates
- 9:01: Alternative and “vs” page strategies
- 11:09: When landing pages make sense
- 12:14: How internal linking fits in
- 12:14: HubSpot example
- 14:05: PandaDoc example
- 15:38: Addressing the fear of retaliation
- 17:06: Executing BOFU as a brand new website
- Follow Drew on Twitter
- Follow Ross on Twitter
- Send Us an Email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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