You guys have been hitting me with a lot of nutrition questions lately – so here are my answers to your questions.

In this Nutrition Q and A:

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In this BHP Short, I’m sharing some important lessons from Yvon Chouinard, founder of Patagonia and his best-selling book, Let My People Go Surfing.

This book was at the core of our conversations when we started the Better Human Project two years ago. To say it made a big impact on all three of us – Josh, Ryland, and me – would be an understatement. Each of us had read the book indepently of the other, yet it’s influence on us was evident. We each wanted to incorporate much of the lessons from this book into what we were (and are) building.

And we’re not alone. Everyone I know who has read this book has been impacted similarly: including previous BHP guests Logan Gelbrich and Brian McDonell.

PRESS PLAY to hear the full breakdown.

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There is famous marketing advice that argues “nobody buys vanilla”.

The lesson of the advice is to be uniquely you, and on an edgier note, to have the courage to attract or repel.

I liken this to choosing our favorite ice cream flavor.

Baskin Robbins famously has 31 flavor choices… So how many go in there to order vanilla?

In a cruel twist of fate for that marketing advice, vanilla is actually the top selling flavor at Baskin-Robbins, followed by Chocolate, Mint Chocolate Chip, Pralines ‘n Cream, and Chocolate Chip.

Vanilla isn’t just the top choice at 3 flavors HQ: Around the country, Vanilla and Chocolate are the top selling flavors. After those two, the Top 5 flavors are: Coffee, Mint Chocolate Chip, Brownie, Strawberry, and Cookie Dough (not in that order).

So actual ice cream choices don’t support the marketing advice that “nobody buys vanilla”. Truth is, vanilla is safe – and lends itself to the widest variety of collaborations and partnerships (aka, toppings).

But as a stand alone flavor… well, I’ll ask you: If you were an ice cream flavor, which flavor would you be?

I’ll argue that if we have to rely on outside adornments, we’re not as strong as we’d like to be.

So, here’s the real lesson. Don’t be afraid to be uniquely you.

In fact, pursue that uniqueness to its fullest expression.

I don’t care if you’re rocky road, mint chocolate chip, or espresso…be the best freaking version of that flavor you can be. Don’t be watered-down mint chocolate chip.

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Ken Wilber + Tony Robbins + Sue Mortar = Members of The A-Team of Consciousness Development

This BHP Short integrates the teachings of all three into a single, cohesive, coherent thought about our beliefs, actions, and the cycle of success. Or it could be the spiral of frustration and stagnation – our direction on this path hinges on how we think and act.

The short version goes like this -->

Growth is uncomfortable.

It requires us to face the unknowns or unmastered.

In order to realize our best selves we must make a habit of seeking these opportunities.

We must willingly enter the void.

We must accept and be present with the discomfort in that space, connecting with what is.

THIS is the money spot! This is where the a-ha moments occur.

Understand that, as we expand, more of us drops in. This is Greater Awareness.

This is growth and development.

Enter the void and exit 1 level up. This is spiral dynamics.

The work is done in the void.

The goal is to enter the void and exit 1 level higher.

The next step is the crucial part —> we must embody the revelation.

Regardless of the tool used to arrive at an a-ha moment, the “a-ha” is not integrated until we embody it.

Embodiment exercises (anchors, routines, et al.) help us integrate, implement, and anchor the things we “realize” during moments of expansion.

The more we do this, the more we grow. And as a by-product, we also build confidence (belief) and begin to embrace the voids for the lessons and growth we know they hold – perpetuating the upward spiral.

Enter the void. Exit 1 level higher. Integrate and embody.

Higher in the spiral = greater the expansions.

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On the last BHP Short, I shared Part 1 of my notes from The Power of Success event. This episode is Part 2 and it features my notes from the Tony Robbins portion of the event.

A short sampling of what you’ll hear in this episode:

One final thought here:

What we can do is amazing. What we will do is usually disappointing.

What will YOU do?

You’ll have to listen to the full episode for all the notes and full details. PRESS PLAY to tune in.

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In this BHP Short, I’m sharing Part 1 of my notes and takeaways from The Power of Success event featuring:

PRESS PLAY to hear my detailed notes from each speaker.

Next week, I’ll share my notes from the Tony Robbins portion of the event in Part 2.

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Andy McCloy is the founder of BCI Sports Performance and one of the world’s leading Strength Coaches. He has worked with hundreds of athletes ranging from middle and high school to the Professional levels, including the NFL, MLB and NBA.

We’re not talking sets x reps today, because as you’ll hear, Andy knows there is different kind of programming that molds young athletes into champions on and off the field.

Andy and his team at BCI focus on education, philosophy and the “training process” in order to arm these young men and women with tools they need in order to become better athletes and better humans.

Over the last decade Andy has built a successful business, made a tremendous impact in his community, and has molded more young men and women than we can count. In today’s BHP we dive into how he’s done it – with a focus on values-driven leadership, communication, and team building. (He’s also the second BHP guest to make me tear up during an interview.)

PRESS PLAY to hear all the wisdom Andy shares on this episode.

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My working title for this episode was “Are You a Lion or Zebra?”

But as the lessons in this BHP Short unfolded, I was reminded that life isn’t so binary.

There are times in life when we are the lion, and then there are times when we are the zebra. Both scenarios will require us to fight for what we want.

Sometimes we’re fighting to avoid pain, defeat, or literally for our lives. Other times, we’re fighting to put food on the table, keep the lights on, or to bring our dreams into reality.

So the question isn’t which one are we; rather the question is – will we be prepared to fight for what we want when these moments arrive? Will we be prepared to give what is necessary of ourselves in order to attain that which we seek?

PRESS PLAY to listen to this thought provoking edition of BHP Shorts.

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“Seek more meaningful moments.”

That simple and powerful phrase is one of the (many) memorable lessons I pulled from a recent conversation with Dr. Russell Jaffe right here on the BHP.

Reflecting on that mantra recently, I was reminded of one of my favorite books I’ve read in the last few years: Chip and Dan Heath’s The Power of Moments: Why Certain Experiences Have Extraordinary Impact.

If you’re interested in transcending average, mundane moments in your own life, or creating meaningful memories for clients, customers, or friends and loved ones, this book lays out the science and strategies behind the moments that elevate our lives and how we can create more of them.

Here are 6 big takeaways from The Power of Moments by Chip and Dan Heath.

PRESS PLAY to tune in and go a bit deeper on each of these.

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“My tribe is weak. How do I elevate my social circles?”

A few weeks ago I got this question via email from a reader who was listening to F*ck Your Feelings on Audible.

I get this question a lot – so I turned my response into this BHP Short:

The people with whom we spend our time have a powerful influence on our values, choices, and behaviors.

These social circles as well as the the beliefs and actions that they spawn are what dictate the trajectory of our lives.

So if you’re looking for some ways to positively your social circles – and your life’s path – today’s BHP Short is FULL of some helpful strategies. PRESS PLAY to tune in.

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