The Herd discusses part of chapter 1 of Herman's and Chomsky's classic Manufacturing Consent. The mass media is defined as a handful of corporations whose role involves informing, entertaining, and inculcating us with the values and beliefs that will help us integrate into the dominant institutions of society, i.e., mentally condition us to be obedient indentured servants of the masters. "Social" media, books, movies, newspapers, and sitcoms all train us to be passive consumers and are part of the mass media ecosystem.
In a world of immense wealth inequality and the social tension that comes from clashing class interest, to fulfill its role the mass media must engage in systematic propaganda. We are not right-winger Trump supporters that are dismissing the NYT, CNN, MSNBC, Fox News, BBC, and NPR as "fake news"—nay! The media theory presented in the book is based on a market analysis; Edward Herman was, after all, a Finance Prof. at Penn. The theory's premise is centered on 5 filters that decide what is newsworthy:
1) The nature of ownership of these giant firms
2) The preference of advertisers setting media success over buyer choice
3) The sourcing of news set by reciprocity of interests and economic necessity
4) Managing the media by use of flak
5) The need for a common enemy.
With media consolidation handing pro-Israel (Zionists) billionaires-and ideologues a bigger platform in the likes of Larry Ellison and Bari Weiss as the new editor-in-chief of CBS News, now more than ever we must understand how propaganda works to protect power and condition our limited freedom of thought. These and other questions are discussed by the Herd, who urge you to unsubscribe from their channel. We are, after all, propagandizing you...
Supporting videos:
5 filters of the Media by Al Jazeera: https://www.youtube.com/watch?v=34LGPIXvU5M
Manufacturing Consent: https://www.youtube.com/watch?v=tTBWfkE7BXU
1 Conservative vs. 20 far-right conservatives: https://www.youtube.com/watch?v=2S-WJN3L5eo
#aljazeera #democracynow #lajornada #rappler #elpaís #nytimes #cbs #foxnews #mehdihasan #dropsitenews #breitbart #freepalestine #freespeech #iof #zeteo