The job of PR is to align with greatness and to shine the spotlight that people are doing.
There is nothing more refreshing than the good news stories that really fill you up.
Create your story through a brand perspective:
• Do you want to be a part of your business story or does your business have its own story?
• Do you want to be positioned as a thought leader?
• Your business should have an authentic story or have a strong mission
• Identify the "why" you started the business
• Be consistently consistent with what you say you do in your business
At Olive each client goes through a Branding Discovery Exercise to help them to identify their story, their "why" and their mission.
What should a client look for in a PR agency?
• Are their values aligned?
• Ask for references
• Evidence of results in the industry you are in
PR takes patients:
• 4-6 months for a local campaign
• 6-8 months for a national campaign
You only have space for 3 things at a time – you have to pick and choose.