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The last mile delivery race is the key to a positive customer journey, and the last point of distribution must be as close to the consumer as possible. Amazon owns the science of distribution with its proliferations in delivery jets, trucks and drones supported by high tech. Now the last mile is coming to you with the explosion of thousands upon thousands of neighborhood stores across the country and a reduction of big-box urban flagship stores and malls.
With more and shorter supply chains, retail becomes more relevant to its core customers who demand more personalization and better service. Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, explore the big emerging story of huge legacy retailers demassifying and going local supported by AI and analytics. It's back to the future with local stores that know you by name. Listen and learn.

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