Exclusively on The Big Show today, Nebraska Ag Show director and good Big Show Buddy Tom Junge announces the postponement of the 2nd largest in-door Ag Show until the end of February due to Covid-19 restrictions. PLUS Iowa Corn Growers District Director and USMEF board member Dean Meyer passes along some incredible news as it relates to the value of strong red meat exports to row crop producers AND Brian Hoops' expert market analysis.

On the day McDonald's not only announces the addition of a plant-based protein menu item but also become the first to claim they can match the unique taste and flavor of 100 percent real beef burgers, longtime Iowa Cattleman and diversified family farmer Marty Schweers joins The Big Show to explain how he recently had the opportunity to host some high profile visitors on his farm from the food service industry and how he hopes he was able to set the record straight.

The final yield analysis, as harvest has essentially wrapped up across the Midwest, is steady to slightly lower overall from a year ago. Good Big Show Buddy Doug Hensley, President of Hertz Real Estate Services breaks down the growing season and final results from across his wide territory in Iowa and Illinois, along with offering an outlook for 2021 heading into what promises to be an unusual winter meeting season.

As opportunities for funding exist from our friends at Truterra through local coops like Linn, Key and Heartland for trials on your farm next growing season, but that money won't be available forever so you need to hear how to apply today. PLUS Jamey Kohake's expert market analysis on a big up day for soybeans in the markets AND the Three Big Things You Need to Know.

Thanks to our friends at Truterra, and as Vice President Jason Weller joins The Big Show to explain, they have partnered with Heartland Coop, Key Coop and Linn Coop to provide funding for on-farm trials across the state, and you have to hear how you can benefit. PLUS Matt Becker from Linn Coop explains how you can expand your role in improving Iowa's water quality AND the Three Big Things You Need to Know.

In several ways, according to multi-generational family farmer Grant Kimberly who also serves as CEO of the Iowa Biodiesel Board, including more soybean acres next year. PLUS Don Roose's expert market analysis on a day where soybeans are making new contract highs AND the Three Big Things You Need to Know.

We are joined by Dean Grossnickel from Syngeta talking about making the first pass of herbicide last until June. From Iowa Farm Bureau Federation, Dr. Sam Funk is on today's show talking trade. Don Roose is our closing number with market analysis and markets mostly higher this afternoon.

Across the great state of Iowa, although the cold temperatures have put a bit of a pause on things in the Northwest part of the state according to good Big Show Buddy, ISU Extension Agronomist Paul Kassell. PLUS Tim Meyer's weekly land and equipment values update from The Steffes Group AND Jamey Kohake's expert market analysis.

Joe Schuele from the American Meat Export Federation tells us about their strategic planning conference that took place this week virtually, and expounds on the great increase in meat exports. Our word from Washington comes from Spencer Chase today, joining us for the first time since news outlets began calling the race for President. The Big Cheese from Ag West, Paul Mussman, tells us his target for corn and soybeans closing out this week of The Big Show!

Of course there are areas where there were big numbers, and other areas where mother nature didn't cooperate and the yield was way down, so good Big Show Buddy Doug Hensley from Hertz Real Estate Services joined The Big Show to wrap things up across the Upper Midwest. PLUS Ag West Commodities' Paul Musseman's expert market analysis AND the Three Big Things You Need to Know.