Amazing, isn't it? NCGA First Vice President and Iowa producer Chris Edgington provides details on the latest efforts to develop more demand for corn products as we continue to produce more products and it's incredible to hear about the wide range of products now made from this precious renewable resource. PLUS Paul Mussman's expert market analysis AND the Three Big Things You Need to Know.

To more of a zone-oriented approach, and you have to hear why from Pioneer Agronomist Jonathan Rotz. PLUS Jamey Kohake's expert market analysis as the bean market touched $12 today AND the Three Big Things You Need to Know.

It does look like there may be more travel this week than originally predicted, but Poet's Vice President for Corporate Affairs Doug Berven says they still have a ways to go in order to get to pre-Covid and more importantly, pre-SRE demand destruction levels. PLUS Tim Meyer from The Steffes Group offers his weekly land and equipment values update AND Jamey Kohake's expert market analysis.

The newly insulated Big Show Garage, Bob points out, as now he needs to put in some shelves to hold the wood out of the sawmill so Skip and Scott with Titan Tire drop by to help him out with supplies from Fleet Farm and lunch provided by Fareway. PLUS Al Kluis' essential market analysis after $1.50 plus a bushel increase over the past 14 days AND the Three Big Things You Need to Know.

We talk with author Darcy Maulsby about her book Iowa Agriculture: A History of Farming, Family and Food. Brian Hoops is our expert market analyst today with soybeans rebounding from being down overnight. We are also talking today about the National Association of Farm Broadcasting's virtual annual meeting!

Exclusively on The Big Show today, Nebraska Ag Show director and good Big Show Buddy Tom Junge announces the postponement of the 2nd largest in-door Ag Show until the end of February due to Covid-19 restrictions. PLUS Iowa Corn Growers District Director and USMEF board member Dean Meyer passes along some incredible news as it relates to the value of strong red meat exports to row crop producers AND Brian Hoops' expert market analysis.

On the day McDonald's not only announces the addition of a plant-based protein menu item but also become the first to claim they can match the unique taste and flavor of 100 percent real beef burgers, longtime Iowa Cattleman and diversified family farmer Marty Schweers joins The Big Show to explain how he recently had the opportunity to host some high profile visitors on his farm from the food service industry and how he hopes he was able to set the record straight.

The final yield analysis, as harvest has essentially wrapped up across the Midwest, is steady to slightly lower overall from a year ago. Good Big Show Buddy Doug Hensley, President of Hertz Real Estate Services breaks down the growing season and final results from across his wide territory in Iowa and Illinois, along with offering an outlook for 2021 heading into what promises to be an unusual winter meeting season.

As opportunities for funding exist from our friends at Truterra through local coops like Linn, Key and Heartland for trials on your farm next growing season, but that money won't be available forever so you need to hear how to apply today. PLUS Jamey Kohake's expert market analysis on a big up day for soybeans in the markets AND the Three Big Things You Need to Know.

Thanks to our friends at Truterra, and as Vice President Jason Weller joins The Big Show to explain, they have partnered with Heartland Coop, Key Coop and Linn Coop to provide funding for on-farm trials across the state, and you have to hear how you can benefit. PLUS Matt Becker from Linn Coop explains how you can expand your role in improving Iowa's water quality AND the Three Big Things You Need to Know.