The big three – Community, Collaboration, Cooperation. GCUC and KNow Research conducted a new survey to measure current attitudes about coworking, uncover the benefits and opportunities of coworking, and how individuals would like to use coworking in the future. Katrina Noelle, Founder & President at KNow Research, and Casey Bernard, Senior Strategist at KNow Research, discovered that there was an overwhelming trend of shared opinion between coworking members and the public – community is the foundation of coworking. Research shows that the big three represent the perception of coworking and the ability to connect with likeminded entrepreneurs is the biggest draw to the coworking world. Listen to the full podcast to learn how all of this research translates into business development.

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