The Bigger Narrative

I finally meet the architect of The Greatest Sales Deck I’ve Ever Seen. My mom is also impressed by Zuora’s “usership” narrative.

How to choose the right old game/new game frame. MedCrypt gives my mom hope for humanity, but she’s still down about the bad stuff.

How SpotMe boosted average deal size with a new narrative, then evolved it for a COVID world. My mom likes Pierre’s accent.

How Boldly moved into (what my mom calls) a “new box”

Pitch the new game, not the problem. Also, Dave inspires my mom to innovate.

Strategic narrative for getting buy-in from your team

How narrative powers differentiation. Also, my dad takes his desktop to class.

Why story is crucial for B2B selling. Also, Silvio tries to replace my mom.

A former engineer, Deepa sees a shift in how buyers want to be heard.

How Logikcull’s growth is powered by narrative. Also, my mom disses the title of my podcast.