High winds and billboards have never been good friends. And as weather events seem to be escalating in the U.S. it’s important that you understand what happens to signs in high-wind events. In this Billboard Mastery podcast we’re going to review the topic of signs and wind damage and how to mitigate those results.

Risk and reward are the two main attributes of building or buying a billboard. How these two items interplay yields whether you should build or buy that sign structure. In this Billboard Mastery podcast, we will review how to do this type of analysis and why it’s so crucial in evaluating potential opportunities.

Billboards have gone up and down in desirability many times over the past century. It’s always the same cycle: advertisers find the next hot thing and then get burned out on it and return to their roots of delivering ad messages that really work. In this Billboard Mastery podcast, we’re going to review how the cycle has now gone full circle, and billboard demand and occupancy is going up.

Everyone has that moment in which they get fed up. Some people put that mood into action. Audie Murphy was the most decorated soldier in U.S. history and his secret weapon was harnessing his frustration into positive energy. In this Billboard Mastery podcast we’re going to review what this power is and how to use it to your advantage.

Every billboard lease needs an attachment that shows where the billboard goes. So does every permit application. So how can you best create a winning exhibit to a lease or application – one that gets the job done and helps keep you out of trouble? That’s the focus of this Billboard Mastery Podcast.

There's an old adage that you only live once. As far as we know, that's pretty much true. And we also know that the average human on Earth has a lifespan of roughly around 80 years, based on a lot of issues. And the problem you have in life is you're always racing up against that limitation. And if you don't get what you want in life, well, you pretty much ultimately, your time out, you run out of time.

I’ve built around 150 billboards in all kinds of configurations and sizes. But one thing is consistent in all of them: I dropped a dime down the hole once digging the foundation was completed. Why is that? In this Billboard Mastery podcast I’m going to discuss why there’s 10 cents at the bottom of every billboard I’ve ever built.

There is risk and then there is extreme risk. One is just a regular part of life and the other can make you look like an absolute genius or a complete idiot.

In most states, you are not allowed to increase the sign face size – but what about reducing it? In this Billboard Mastery podcast, we’re going to review when it’s advantageous to reduce the size of a billboard and what the ramifications are. While bigger is normally better for billboards, there are certain moments when the reverse is true.

Billboards are all about visibility. And the enemies of visibility are “obstructions”. In this Billboard Mastery Podcast we’re going to review what to do if your billboard has an obstruction and the techniques required to get that obstacle potentially removed or reduced.