Billboards pay land rent for the right to be on a property. Sometimes that amount is small, based on the projected revenue the sign can produce. But don’t let anyone tell you that even a small sum “is not enough” to warrant their time working with you. In this episode, we’re going to discuss how to sell very rich people on accepting small amounts of money, and why it makes complete sense for a property owner to embrace the incremental benefit of a billboard on their property.

When you build a billboard you naturally have to rent the ad space out – but you don’t always have to wait until the sign is constructed. In this Billboard Mastery podcast we’re going to discuss the concept of pre-leasing this advertising space prior to construction. It’s a whole lot easier to get a loan and reduce your stress when you already have a paying customer in your back pocket.

The goal in owning a billboard is to have the income stream go on forever. So what do you do to help make that possible when the lease comes to an end? In this Billboard Mastery podcast we’re going to discuss some strategies to help make your billboard go on making money forever.

Virtually every billboard company in America uses a consistent color for the structure, skirting and shield. So how do you choose these? That’s the focus of this Billboard Mastery podcast.

Some billboards are on wooden poles and some are on steel. But some have no poles at all. In this Billboard Mastery podcast we’re going to discuss mounting billboards to buildings or other structures as an alternative to using wooden or steel poles for support.

Sam Walton had some definite fundamental principles on making money, and some of those apply to the billboard business. In this Billboard Mastery podcast we’re going to discuss how some of Walton’s thoughts on building Walmart are true for building your billboard portfolio, too.

With rising interest rates, it’s becoming the perfect environment for landowners to start going bankrupt, as it’s harder to carry mortgages on raw land and it’s hard to cover mortgages on developed properties. In addition, it’s hard to sell land for new construction when people factor in the interest cost. So what happens when you have a billboard on a property that goes bankrupt, and what can you do to mitigate that risk? That’s the subject of this Billboard Mastery podcast.

How short is too short and how long is too long? That’s a reasonable question for both potential billboard land owners as well as the billboard company itself. In this Billboard Mastery podcast we’re going to drill down on the importance of lease length in every billboard deal.

You can’t build a billboard without drilling a hole first, and this one act is often a source of concern. Don’t let drilling a hole hold you back! In this Billboard Mastery podcast, we’re going to discuss what I’ve learned from drilling hundreds of holes in my career and hopefully help you conquer your fear of putting in billboard foundations.

Successful billboard owners don’t see their mission as making money, but instead as “matchmakers” that fill a need by combining property owners and advertisers to create advertising opportunities. If you approach the industry in this way, you can rarely not succeed. In this Billboard Mastery podcast we’re going to review the mechanics of “filling a need” and how this focus will help you to be much more successful with billboard investing.