The Bilna Sandeep Show

Hello, and welcome back to the Bilna Sandeep show. In today's episode, we will explore the all-important topic of marketing metrics and what works and what doesn't. We'll look at why some metrics are deemed vanity, whereas others offer tangible results for your business. Get ready to learn about performance indicators, ROI and optimising your digital campaigns for success.

Ok, let's dive in.

If you would like a more personalised insight into what metrics you should track for your business, book a call with me at this link.

Homepreneurs Instagram:  https://www.instagram.com/homepreneurs/

Growwie’s Instagram: https://www.instagram.com/growwiemedia/

Growwie's Website: www.growwie.com

Timestamps for your convenience:

Intro 00:00

My Brand Story 1:08

The Itch to Work 2:39

A Restart 4:20

Homepreneurs Club - Guest Trainers  4:51

Time to Rebrand 6:10

Why I Decided to Launch Growwie 06:59

Vanity Metrics 07:24

Performance Marketing Vs Vanity Metrics 08:03

Performance Marketing 8:55

Our Growwie Strategy 10:03

Sales Funnel - Results Matter 10:32

LTV - Life Time Value 11: 27

A Non-ECommerce Example 12:30

A Non-ECommerce Example 12:30

Understanding the Vanity Metrics 13:09

Bounce Rate, Cost per View & Conversion 14:23

SEO 15:08

ROI - What Really Matters 15:55

If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained about SEO from today's episode.

Follow us on social media for more tips:

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

Website:

https://bilnasandeep.com/

https://www.homepreneursclub.com/

Facebook - https://www.facebook.com/homepreneursclub/

Youtube - https://www.youtube.com/c/BilnaSandeep/featured

Send in a voice message:

https://anchor.fm/bilnasandeep/message

So, how can you grow your eCommerce business? I have five ways that are tried and tested. In today’s episode, we will explore how leveraging specific channels can help you skyrocket your eCommerce business. From tapping into WhatsApp marketing to paid advertising and even SEO, we will deep dive into the strategies that can really make an impact on your bottom line. I am sure you don’t want to miss this episode. So, let’s dive in!

Book a call with me if you want a personalised e-Commerce marketing strategy for your business or even to ask any questions about it.

Links:

Ep-42 – Everything You Wanted to Know About SEO Optimisation https://bilnasandeep.com/about-seo-optimisation/

Ep-33 – How to get more Leads & Sales for your Business through Google Ads?

https://bilnasandeep.com/ep33/

Timestamps for your convenience:

00:00 Introduction

02:58 Product-Based e-Commerce

03:42 Paid Ads

04:50 Ad Budgets and Platforms

06:00 Audiences

08:23 Ad Testing

09:05 Conversation Marketing - Cart Abandonment Messages

11:31 Paid Search

12:49 Facebook and Instagram Ads - Interest-Based Audience

13:19 The Right Combination

13:47 Search Engine Optimisation - SEO

14:55 Organic Social Media Content

16:36 Conversational Marketing - WhatsApp Marketing

19: 25 Conclusion

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained about SEO from today's episode.

Follow us on social media for more tips:

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

Website:

https://bilnasandeep.com/

https://www.homepreneursclub.com/

Facebook - https://www.facebook.com/homepreneursclub/

Youtube - https://www.youtube.com/c/BilnaSandeep/featured

Send in a voice message:

https://anchor.fm/bilnasandeep/message

Blog - https://bilnasandeep.com/about-seo-optimisation/

SEO is the basic foundation on which you must build your website. If you think that SEO is only about keywords, think again. Today we have an SEO expert to explain SEO jargon to the layman. With plenty of examples, Qurratulain Jawad takes us through the ins and outs of what SEO means and how it integrates into an overall marketing strategy. So, pay attention to the person who started her website from scratch for under $100, grew it through SEO and sold it for six figures. That is every website owner’s dream come true.

LinkedIn: Qurratulain Jawad

Timestamps for your convenience:

So, let's get going and learn how to integrate SEO into our overall marketing strategy and website design.

If you found this episode useful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback, and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click and write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what valuable insights you gained about SEO from today's episode.

Follow us on social media for more tips:

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

Website:

https://bilnasandeep.com/

https://www.homepreneursclub.com/

Facebook - https://www.facebook.com/homepreneursclub/

Youtube - https://www.youtube.com/c/BilnaSandeep/featured

Send in a voice message:

https://anchor.fm/bilnasandeep/message

Guess what? You don’t need dollars to build and grow your business. All you need is an understanding of the basic rules for investing in your business because being an entrepreneur is much more than just hiring a bunch of people!

This is exactly what we are discussing in today’s episode- building, growing, and most importantly, sustaining a business. Get all ears as Diksha Vohra takes us behind the scenes of how she made sure her business takes the route upward even when the world was at a pause.

Instagram Link - https://www.instagram.com/digitalbydv/

Website - https://www.dikshavohra.com/

Let me show you what’s inside:

3.20 - Tips on how to develop a team

If you found this episode helpful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click on write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what other platform you have decided to use other than Instagram from today's episode.

Follow us on social media for more tips:

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

https://bilnasandeep.com/

https://www.homepreneursclub.com/

https://anchor.fm/bilnasandeep/message

We as Entrepreneurs can collectively agree that scaling a business is no cakewalk. It's challenging, adventurous, scary yet exciting. What we Entrepreneurs lack is a sense of evaluating and reflecting on our hard work.

In today's episode, I will be discussing 5 signs that will help you know that your Business is growing.

But before you head to the podcast episode, I am excited to tell you that we are conducting a 5-Day Business Transformation Challenge for FREE!

Here’s a quick preview of what's inside:

I hope these Signs are useful in your Business. Keep track of them regularly and there will be nothing stopping you to grow

If you found this episode helpful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this podcast on iTunes. Please take a moment to rate my podcast. I would really appreciate your feedback and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click on write a review to type your valuable feedback for me. Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what other platform you have decided to use other than Instagram from today's episode.

Follow us on social media for more tips

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

Website:

https://bilnasandeep.com/

https://www.homepreneursclub.com/

https://anchor.fm/bilnasandeep/message

What makes each brand popular? It's not just a logo or a tagline.

Today we have a guest Sara Chemma, founder of the brand Citron, (Citron) The market-leading company in the field of innovative lifestyle products with a presence in over 27 countries worldwide.

LinkedIn Handle-

Let me show you what’s inside:

01:50 - Background about Sara & her brand Citron

If you found this episode helpful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this Podcast on iTunes. Please take a moment to rate my podcast. I would really appreciate your feedback and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click on write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what other platform you have decided to use other than Instagram from today's episode.

Follow us on social media for more tips

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

https://bilnasandeep.com/

https://www.homepreneursclub.com/

https://anchor.fm/bilnasandeep/message

Are you using Linkedin for your business?

The professional world is shifting, and so are the ways in which we market ourselves. With LinkedIn as your tool for connection to clients or customer base - you can't afford to miss out on its features!

In today's episode, I'll walk you through the best strategies for LinkedIn marketing. I know that many of you are using this platform to grow your business and connect with people in a more personal way.  But do you really understand how it works?

I want to spill some ideas on this. Dive in right now, for some fantastic ideas.

Here’s a quick preview of what's inside:

2:05 Content and marketing strategies on Linkedin for business owners.

4:13 Profile optimization on Linkedin

8:42 Content strategy and posting techniques.

11:48  Content ideas for personal branding.

12:30 How to use connections on Linkedin.

16:32 Uses of premium membership on Linkedin

If you found this episode helpful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this podcast on iTunes. Please take a moment to rate my podcast. I would really appreciate your feedback and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click on write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what other platform you have decided to use other than Instagram from today's episode.

Follow us on social media for more tips

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

https://bilnasandeep.com/

https://www.homepreneursclub.com/

https://anchor.fm/bilnasandeep/message

Are you trying hard to launch your business globally? Is that your burning desire? Building your business globally, and acquiring a 7 figure revenue is not very hard when you are doing things with the best business strategy.

In today’s episode, let me walk you through the business success, and establishment by Nicci Clark, who has launched her business globally, and which is valued at £14M from scratch.

Let me show you what’s inside:

03:10 - How did Nicci develop the business from scratch

13:25 - How can a brand grow globally.

16:23 - How important is marketing for small businesses?

24:08 - Importance of collaborations for small businesses.

25:60 - Tips for womenpreneurs for starting a small business.

If you found this episode helpful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this Podcast on iTunes, please take a moment to rate my podcast. I would really appreciate your feedback and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click on write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what other platform you have decided to use other than Instagram from today's episode.

Follow us on social media for more tips

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

Website:

https://bilnasandeep.com/

https://www.homepreneursclub.com/

Facebook - https://www.facebook.com/homepreneursclub/

Youtube - https://www.youtube.com/c/BilnaSandeep/featured

Send in a voice message:

https://anchor.fm/bilnasandeep/message

Do you constantly upskill as a business owner? Let me tell you, that the trends in business markets, tools, resources, and patterns are changing daily. You need to constantly have a learning and development strategy for your business to take it forward!

If you don’t choose to learn, then your business is going to be at a standstill.

Today Ms Debbie, a Leadership coach is going to take you through the aspects you have to look into while planning a learning and development strategy for your business.

30 Minute Free Coaching Session with Debbie – https://tinyurl.com/30minFREECoachSession

Let’s see what’s inside.

3:24 The importance of a learning and development plan.

11 How to understand what we should learn for our business?

17:00 Importance of Soft skills

19:12 Time management to learn and upskill

22:41 Where should you learn from?

24:12 How do you align your learning plan with your business strategy?

31:45 Quick tips.

If you found this episode helpful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this Podcast on iTunes. Please take a moment to rate my podcast. I would really appreciate your feedback and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click on write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what other platform you have decided to use other than Instagram from today's episode.

Follow us on social media for more tips

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

Website:

https://bilnasandeep.com/

https://www.homepreneursclub.com/

Facebook - https://www.facebook.com/homepreneursclub/

Youtube - https://www.youtube.com/c/BilnaSandeep/featured

Send in a voice message:

https://anchor.fm/bilnasandeep/message

Are you a business owner in Dubai?

In today’s episode, I will share some really good insights on how to hire a marketing agency for your business. Don’t want to hire a marketing agency? No worries, in this episode I will be sharing a few options other than hiring a marketing agency for your business too.

Are you ready to dive in?

Here is a quick preview of what you will get inside:

2:00 Advantages of not hiring a marketing agency.

3:08 Practicality of marketing your business by yourself.

5:45 Options for marketing other than hiring an agency.

9:20 Advantages of hiring a marketing agency

12:45 Tips to hire a marketing agency

If you found this episode helpful, I would be grateful if you could take a screenshot and share it on Instagram stories by tagging me.

If you are listening to this Podcast on iTunes. Please take a moment to rate my podcast. I would really appreciate your feedback and it will help me do more for you all. Select 'View in iTunes' > click on 'Ratings and Reviews' > You can tap on the number of stars to rate and click on write a review to type your valuable feedback for me.

Rate us on iTunes and leave us a review on today's episode. Be sure to let me know what other platform you have decided to use other than Instagram from today's episode.

Follow us on social media for more tips:

Bilna's Instagram - https://www.instagram.com/bilnasandeep/

Homepreneurs Instagram - https://www.instagram.com/homepreneurs/

Website:

https://bilnasandeep.com/

https://www.homepreneursclub.com/

Facebook - https://www.facebook.com/homepreneursclub/

Youtube - https://www.youtube.com/c/BilnaSandeep/featured

https://anchor.fm/bilnasandeep/message