The Binge Factor

The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a "brand." But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing joins Tracy Hazzard to talk about how authenticity helps craft your marketing tone and your brand. Juliet and Tracy get into what makes for an appealing marketing tone, and how a company can get to that level without having to try too hard.

Humor is probably one of the strongest suits a speaker could wear when they want to bring people over to their table. Unfortunately, being funny is not easy. Switching it up, host Tracy Hazzard brings on Stephanie McHugh who is not a podcaster but a comedian. Also a motivational speaker and a humor coach, Stephanie has been helping entrepreneurs and speakers add humor to their presentations. She talks about the many advantages of putting humor to your presentation and shares her three weird tips on how you can be funnier when you give your next speech. Make your podcast funny. Don’t miss this show to learn more about bringing out funny into your stories, what it is like being an introverted comedian, and what snickerdoodle has to do with everything.

One great way of growing your business is by growing your community. This is one of the many things that Kristy Wallace has done as the CEO of Ellevate Network. Putting women at the forefront of what she does, Kristy is responsible for executing their mission of changing the culture of business from the inside out by providing professional women with the supportive community to lean on and learn from. In this episode, Kristy shares where podcasting fits into that model of community building. With her own Ellevate Podcast: Conversations with Women Changing the Face of Business, she gives voice to the different stories people have as they rise through the ranks of Corporate America. She shares some of those inspiring stories with us while showcasing the power of podcasts to build deep relationships, foster continuous learning, and raise awareness on important topics.

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Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with COO of Simplecast, Jeanine Wright. With two big podcasting companies under their names, Tracy and Jeanine give us a great view of podcast wage gap and bring awareness to the areas where the industry can make changes. Jeanine shares with us her own research about the topic along with some of her own experiences, diving into the forces that prevent women from negotiating more pay than men and their differences in defining success. Tune in to this great episode and discover the crippling trends in the podcasting world.

There are so many extraordinary women out there who are living and putting their best selves out in the world. Connecting and bringing them together in her award-winning podcast called Extraordinary Women Radio, Kami Guildner showcases the stories of these women living out loud in voice, vitality, and vigor. In this episode, Kami shares how the connections formed led to more interesting partnerships and stories as well as various lessons learned. She also tackles building brand credibility through other shows, using social media to promote, leveraging partners, and more. Don't miss this episode to discover her best practices on booking guests, increasing listeners, producing professionally, encouraging engagement, and monetizing a show.

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Some successful podcasters did not grow to become who they are by simply staying cocooned in their own show. For the most part, they had to go out and build a platform for themselves from other shows to get recognized. Proving this to be her case, host of The Prosperity Show, Joan Sotkin, shares her podcasting journey - from her broadcasting background to building her platform, and eventually bringing in people to her own show. She also takes us into the ways she network and build relationships and gives her insights on how podcasting has shifted over the past couple of years. She also touches on some of the best ways to book great guests, increase listeners, produce in a professional way, and encourage people to engage.

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