The Bits You Don't See

How Deji & Dayo Went From Zero to 70 Million Views on One Viral TikTok Post

What does it take for two brothers to go from zero to 70 million views on a single post — with no monetization, no master plan, just pure fun?

In this episode of The Bits You Don’t See, I sit down with brothers Deji & Dayo Adebola, the comedy duo behind some of the internet’s funniest reels. We dive deep into how they grew from casual skits to viral stardom, what it’s really like dealing with trolls and clones, and why staying authentic is more important than chasing numbers.

Whether you’re a creator, entrepreneur, or just someone curious about the reality behind viral fame, this conversation will make you rethink how you see social media, success, and fun.

🕒 Chapters

00:00 – Intro

01:12 – Who are Deji & Dayo? The backstory

03:45 – From YouTube skits to TikTok experiments

06:30 – The moment one video blew up

09:15 – Breaking down their first mega-viral reel

12:00 – Why some videos go viral (and others flop)

15:45 – Fame, recognition & strangers stopping them

18:30 – Growing to 700k+ followers

21:15 – The improv process: how their content is made

24:40 – “There’s an audience for everyone”

27:10 – Creating content vs. chasing clout

30:00 – Fun over followers: staying authentic

33:20 – Launching their own social media agency

36:40 – The truth about money & views in Dubai

40:10 – Balancing content creation with mental health

45:30 – Their proudest moments so far

50:20 – What’s next: long-form, YouTube & beyond

55:10 – Lessons for creators: why consistency beats perfection

🎧 Listen or Watch on Your Favourite Platform

• YouTube: https://www.youtube.com/@TheBitsYouDontSee

• Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

• Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

👉 If you’ve ever thought about posting your first video (but hesitated), this episode proves what’s possible when you just start.

💬 Drop a comment: What’s stopping you from creating content?

#TikTok #ContentCreators #ViralVideo #TheBitsYouDontSee

He lost 100K. Fought on the same night. And turned it into the most exciting fight promotion in the Middle East.

In this raw and revealing episode of The Bits You Don’t See, returning guest Jamie Cormack shares the unfiltered truth about building a combat sports brand from scratch in Dubai — and what it really takes to turn pain into power.

🎙️ Jamie talks about:

• The $100K loss that nearly ended it all

• How Dubai’s boxing scene is exploding — and why amateurs are leading the charge

• Turning events into movements: Prizefighter, fight festivals & fighter-first business

• What big-name promoters are missing (and why they’re now calling him)

• The deep link between struggle, identity, and long-term success in sport

This isn’t just about boxing — it’s about resilience, reinvention, and redefining what’s possible.

💥 Featuring themes of:

#Entrepreneurship #SportsBusiness #BoxingDubai #FitnessEvents #Prizefighter #Resilience #UAEStartup #FighterMindset

00:00 – The brutal truth behind Jamie's first boxing show

03:40 – Why amateurs are outselling professionals

06:16 – Building a promotion world champs now call for

10:10 – Making boxing accessible to underrepresented audiences

13:27 – Training fighters for media, not just the ring

17:01 – The business of boxing: How fighters really survive

19:44 – The Prizefighter format: 3 fights, 1 night, 30K

23:14 – Tipping fighters mid-fight: Innovation or chaos?

26:14 – Upcoming fight nights and the long-game vision

32:24 – Launching Well Bee Fest: Fitness meets fight culture

36:24 – Why the bee theme actually matters

42:00 – Why struggle is the secret ingredient to purpose

🎧 LISTEN / WATCH THE FULL EPISODE:

👉 YouTube: https://www.youtube.com/@TheBitsYouDontSee

🎧 Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

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#TheBitsYouDontSeePodcast #JamieCormack #BoxingPromoter #CombatSports #DubaiLife #FitnessFestival #FighterJourney

From redundancy and heartbreak to awards, billboards, and building a life in Dubai — Liam Robertson’s story is one of resilience, risk, and relentless drive.

In this episode of The Bits You Don’t See, we sit down with one of Dubai’s fastest-rising real estate brokers to uncover the truth behind his meteoric rise.

💡 Liam shares openly about:

• Leaving Edinburgh to start over in Dubai — with no safety net but a clear “why”
• The personal struggles (including multiple miscarriages) that reshaped his outlook on life and work
• Why he nearly quit real estate three times — and what pulled him back each time
• The long hours, discipline, and sacrifices behind becoming an award-winning agent in just 13 months
• Learning to value honesty, reputation, and family above quick wins
• How speaking up and being authentic changed everything — in business and at home

This is more than a real estate conversation. It’s about resilience, sacrifice, and what it really takes to reinvent your life in a new country.

📍 Whether you’re in property, entrepreneurship, or just need motivation to take a leap — Liam’s journey will resonate deeply.

🎧 Listen now on your favourite platform:

• YouTube: https://www.youtube.com/@TheBitsYouDontSee
• Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

👉 If you’ve ever thought about moving abroad, changing careers, or betting on yourself — this episode is a must.

#DubaiRealEstate #ExpatLife #Resilience #Entrepreneurship #FamilySacrifice #TheBitsYouDontSee

Want to build a standout brand in Dubai real estate—without burning out?

In this episode of The Bits You Don’t See, top Dubai broker Aidan Doyle shares what actually drives listings, lead gen, and lifestyle leverage in the most competitive market in the world.

📍What you’ll learn:

• How Aidan built a 7-figure brand from cold calls, AI systems & social proof

• Why most agents get stuck—and what separates you in this market

• The lead-gen model that converts DMs into deals (even when you’re offline)

• His personal playbook for content that builds trust and pipeline

• What agents need to unlearn to succeed in 2025

This isn’t about flash. It’s about freedom—and the invisible systems behind it.

🎧 Listen or watch the full episode:

• YouTube: https://www.youtube.com/@TheBitsYouDontSee

• Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

• Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

#DubaiRealEstate #RealEstateBroker #AidanDoyle #RealtorLife #TheBitsYouDontSee

🧠 About Aidan Doyle

Aidan Doyle is a Dubai-based real estate creator and broker known for blending systems, content, and mindset to generate 7-figure results. He’s built a trusted brand on social, scaled his time with tech, and leads with authenticity in every deal.

🔑 Topics Covered in This Episode

Building a personal brand that converts

Lead generation through content and systems

How AI tools are changing real estate

Time management for top-performing agents

The real cost of early success in Dubai

💬 Notable Quotes

“You have to become who you want to be—before the money shows up.”

“I skipped uni. I reinvested everything. That’s how I bought time.”

🎯 Who This Is For

Dubai real estate agents • Brokers • Team leads • Content creators • Anyone scaling a personal brand in a competitive market

When your idols become your rivals is one of Jono Carroll's most famous quotes, and for good reason.

Overcoming almost every single fight put in front of him, Jono 'King Kong' Carroll has had an extensive career in the world of boxing. But it's not always been easy.

From escaping the wrong crowd in Ireland to juggling a fledgling boxing career with other work in Australia, Carroll hasn't had the easiest road to success. However, that path has helped build his resiliency, turning him into the formidable fighter and incredible human he's now known as.

The story of Jono Carroll is a fascinating tale of hardship, perseverance, and luck. Sit back and listen to find out how the streets of Ireland and the words of Islam helped forge the career and life of one of the best boxers of his generation.

You’ll hear about:

• Surviving childhood in Ireland.

• Turning pro in Australia while working in KFC.

• Winning Prize Fighter but losing a world title contest.

• Being 'set up' on the undercard of Fury vs Klitschko.

• Beating an idol turned rival on their own patch.

• Becoming a better self through life and religion.

🎧 Watch or listen on your favourite platform:

• YouTube: https://www.youtube.com/@TheBitsYouDontSee

• Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

• Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

Chapters:

00:00:00 - Highlights

00:01:51 - Jono's story

00:05:05 - Surviving younger years

00:09:21 - Escaping to Australia & turning pro

00:15:08 - Returning to Ireland

00:18:22 - Chasing World Title & struggles with boxing

00:20:41 - 'Irish Fight of the Year'

00:27:23 - Eddie Hearn and the taboo tattoo

00:31:34 - Losing the title fight

00:33:34 - Winning Fury vs Klitschko undercard fight

00:38:41 - Beating Scott Quigg

00:44:06 - The boxing mentality and freedom

00:49:50 - Conor McGregor beef

00:57:35 - Converting to Islam and becoming best self

01:08:45 - Meeting the Sheikh and visiting Makkah

01:15:53 - Proudest moment

01:18:55 - Biggest challenges in life

01:28:46 - Overcoming your worst self & surviving

01:34:37 - Shaking off shame and accepting your past

01:39:03 - First and biggest loss

01:40:29 - Dreaming big and reflecting on life

01:42:13 - Injuries, hardship, and torturing the body

01:47:44 - Living life to the fullest

01:49:17 - Outro

Takeaways:

• The importance of risk management in trading cannot be overstated, as it is fundamental to long-term success.
• One must understand that trading is a process involving consistent effort and perseverance over time.
• The trading industry is often misrepresented online, leading to misconceptions about its nature and challenges.
• Building a personal brand and community is vital for a trader's growth and accountability in their journey.
• Successful trading requires a shift in mindset, treating it not as a means to quick profits, but as a professional endeavor.
• The significance of backtesting and continuous learning in trading cannot be neglected, as it is crucial for developing effective strategies.

forex trading, risk management, disciplined trading, cryptocurrency investing, trading strategies, day trading, investment mindset, trading psychology, personal finance, live trading, financial independence, trading education, trading community, consistency in trading, trading profits, online trading platforms, trading challenges, creating a personal brand, long-term investing, market analysis

What if you could reverse your biological age — and rebuild your life at the same time? 🧬💥

In this raw and inspiring episode, Daniel Salewski shares his journey from growing up in one of London’s toughest neighbourhoods to building a life-changing fostering agency — and later launching a cutting-edge longevity clinic in Dubai.

After suffering from burnout and being misdiagnosed with depression, Daniel discovered NAD therapy, DNA testing, and protocols that helped him transform his health, mindset, and purpose. Now the founder of Elite Vita and Elite Wellness Co, he's helping high performers feel 10–15 years younger — mentally and physically. 🔁⚡

🎙️ In this episode of The Bits You Don’t See, we discuss:

• 🏙️ Growing up in a high-risk area of London

• 💼 Building a fostering agency that changed lives

• 🧠 Burnout, misdiagnosis, and the moment everything shifted

• 🧪 How NAD therapy & DNA testing reversed his biological age

• 🇦🇪 Rebuilding in Dubai after personal and professional crisis

• 🔋 The surprising link between gratitude, health, and performance

“I want at least 10 people to remember me on their deathbed. That’s the goal.” 💭

🎧 Listen or watch now:

• YouTube: https://www.youtube.com/@TheBitsYouDontSee

• Spotify: https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

• Apple Podcasts: https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

Daniel Salewski | Elite Vita | Longevity Clinic Dubai | NAD Therapy | DNA Testing | Reverse Biological Age | The Bits You Don’t See Podcast

#LongevityPodcast #NADTherapy #DubaiWellness #HealthOptimisation #TheBitsYouDontSee

Takeaways:

• The staggering statistic reveals that there are 14,000 children in England and Wales without a proper foster placement on any given day.
• Daniel Solewski's establishment of EliteVita exemplifies a significant advancement in health and wellness in Dubai.
• The efficacy of NAD, known as the miracle molecule, is supported by numerous client testimonials and scientific research.
• The intricate relationship between DNA analysis and blood work proves essential for tailored health protocols.
• Fostering agencies must navigate complex regulatory environments while striving for positive outcomes for vulnerable children.
• The discussion on personal resilience emphasizes the importance of overcoming adversities through supportive relationships and community engagement.

Companies mentioned in this episode:

• EliteVita
• Apple Fostering
• Elite Wellness Company
• Mensa
• Healthcare City

What happens when you lose $50,000 live on a trading stream — and the world watches?

In this episode of *The Bits You Don’t See*, Raja Zahoor shares the raw story behind one of the biggest turning points in his life — and how it led to the creation of Dominion Markets, now processing **over $15 billion in trading volume** every month.

We cover:

• Growing up in Pakistan and starting fresh in Canada with $30K

• Blowing $50K on a single trade – live on air – and rebuilding from rock bottom

• The reality of trading vs gambling – and why most people get it wrong

• Building a globally recognised brokerage and funding platform

• Discipline, fitness, family, and the mindset behind elite performance

• How content, credibility, and consistency built his empire

📌 If you’re a trader, entrepreneur, or creator — this one’s a masterclass in **resilience, ownership, and smart risk**.

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🎧 Listen or watch on your favourite platform:

• **YouTube** → https://www.youtube.com/@TheBitsYouDontSee

• **Spotify** → https://open.spotify.com/show/7GoQcDSj3bU1og11KUZ7uX

• **Apple Podcasts** → https://podcasts.apple.com/us/podcast/bits-you-dont-see/id1787517797

Companies mentioned in this episode:

• Dominion Markets
• Dominion Funding
• Magic Keys

forex trading, forex education, day trading tips, forex broker, trading psychology, trading strategies, trading success stories, Dubai lifestyle, financial independence, trading mistakes, market analysis, risk management in trading, trading accounts, emotional trading, trading volume, forex CFDs, cryptocurrency trading, personal finance, wealth creation, trading mentorship

Tallia Flaher, the founder of a leading marketing agency specializing in the glamping industry, exemplifies the remarkable journey of transforming ambition into reality. In this discussion, we delve into her evolution from a secure corporate position to establishing a thriving business, underscoring the challenges and triumphs along the way. Tallia reflects on the significance of her decision to leave a stable job, which she describes as her proudest moment, and how her agency has surpassed her initial expectations in growth and impact. The conversation further explores the intricacies of managing a business from abroad, the importance of targeted marketing strategies, and the nuances of catering to an ever-evolving client demographic. As we engage with Tallia's insights, we uncover the underlying principles that have guided her success and continue to propel her aspirations forward.

The podcast delves into the inspiring journey of Tallia Flaher, a marketing entrepreneur who has established a pioneering agency dedicated to promoting glamping sites. Tallia recounts her transition from a corporate role in the legal sector to the dynamic world of marketing, illustrating how her passion for creativity and her desire for autonomy prompted her to embark on this venture. The discussion highlights pivotal moments in her career, including her decision to resign from a secure job in Dubai, driven by a longing for greater fulfillment and the pursuit of her own business aspirations. With an emphasis on her agency's unique niche within the glamping industry, Tallia elaborates on the intricate marketing strategies she employs, from influencer collaborations to comprehensive social media management. Her narrative serves as a testament to the importance of resilience and self-belief in the face of challenges, ultimately leading to her agency's remarkable growth and success, exceeding her initial expectations.

Takeaways:

• The journey of establishing a successful marketing agency has surpassed all my initial expectations, evolving into a fulfilling endeavor beyond my wildest dreams.
• Transitioning from a stable corporate role to entrepreneurship required immense courage and strategic planning to ensure financial stability during the initial phase.
• While managing a business from abroad presents unique challenges, effective communication and the establishment of a capable local team have mitigated many potential obstacles.
• Continuous growth and improvement are paramount; I strive to expand my business and enhance my services to meet the evolving demands of the glamping industry.
• Building a niche marketing agency has proven advantageous, as it allows for targeted strategies and deeper connections with clients who require specialized knowledge.
• The emotional journey of entrepreneurship encompasses both triumph and adversity, where each milestone achieved is accompanied by the desire for further growth and success.

marketing agency, glamping sites, social media management, influencer marketing, luxury camping, outdoor experiences, website development, consultancy for glamping, dynamic pricing strategies, luxury accommodations, target audience identification, content strategy, marketing for hospitality, client engagement, seasonal marketing campaigns, niche marketing, marketing automation, business growth strategies, entrepreneurial journey, work-life balance

Mrs Dubai on Resilience, Reinvention, and the Power of Owning It All 👑🔥

In this raw and empowering episode, entrepreneur, mentor and former Mrs Dubai Kelly Marie Hodgkin shares the unfiltered truth behind the highlight reel.

Navigating raising kids, running businesses, and somehow staying fit through it all — Kelly doesn’t just survive it… she owns it. 💪

We talk about:

💡 Why challenges aren’t setbacks — they’re growth

🛠️ The “fixer” mindset (and when it stops serving you)

🏋🏽‍♀️ How fitness became her non-negotiable

🎭 The truth about looking “perfect” on the outside

💬 What it means to be happy and honest — all at once

This episode is a permission slip to drop the mask, trust your strength, and start telling the truth about what it really takes to keep going.

Whether you’re rebuilding, balancing, or just trying to stay sane — Kelly’s story will hit home. ❤️‍🔥

The principal focus of this podcast episode is an in-depth exploration of the multifaceted life and entrepreneurial journey of Kelly Marie Hodgkin, a prominent business owner and mentor based in Dubai. We delve into her past, revealing how her formative experiences, including childhood traumas, have significantly influenced her professional aspirations and successes. As she candidly discusses her foray into various business ventures, she emphasizes the vital importance of therapy and personal growth in overcoming obstacles. Moreover, we examine the evolving landscape of entrepreneurship in Dubai, particularly the empowerment of women in business, and how a supportive community fosters a conducive environment for growth. Ultimately, Hodgkin articulates her belief in the necessity of resilience and adaptability in navigating the challenges of both personal and professional life.

As the discussion progresses, the narrative delves into the complexities of business ownership and mentorship, wherein Kelly candidly shares her myriad entrepreneurial endeavors, including her roles in a gym clothing company, a modeling and events firm, and a podcast co-hosting venture. Furthermore, she discusses the significance of networking and the collaborative spirit prevalent in Dubai's business environment—a stark contrast to her experiences in the UK. The conversation highlights the necessity for aspiring entrepreneurs to cultivate a diverse income stream and to engage in thorough research before investing in business ventures or partnerships.

Ultimately, the episode encapsulates the essence of perseverance, the pursuit of self-actualization, and the transformative power of community and support systems in navigating the tumultuous waters of entrepreneurship. Through Kelly's narrative, listeners are encouraged to embrace their challenges and harness their experiences as fuel for their ambitions, thereby fostering a more profound sense of purpose and fulfillment in their professional lives.

Takeaways:

• The necessity of confronting and addressing childhood trauma can significantly influence personal and professional growth.
• The entrepreneurial landscape in Dubai fosters an environment conducive to women empowerment and business development.
• Maintaining multiple streams of income is essential for financial stability and resilience in the face of uncertainty.
• Engaging in public speaking can be a daunting endeavor, yet overcoming this fear can lead to significant personal achievements.
• Finding the right collaborators and investors is crucial to the success of any business venture, as not all partnerships yield positive results.
• The pursuit of peace of mind is a universal aspiration that many individuals strive to achieve amidst the chaos of daily life.

Companies mentioned in this episode:

• Dubai
• Bling Bingo
• KMH Dubai
• Boxica
• Revive Pilates
• Muses and Mimosas

business mentor, Dubai entrepreneurship, childhood trauma healing, public speaking tips, women in business, multi-business owner, business networking events, overcoming fear, business retreats, mental health and entrepreneurship, entrepreneurial mindset, building a personal brand, investing in business, business challenges, work-life balance, successful business strategies, Dubai lifestyle, therapy for trauma, entrepreneurial journey, empowerment events