The Bloom Effect with Cassie Kellner

The Bloom Effect with Cassie Kellner

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The Bloom Effect with Cassie Kellner episodes

  • The Power of Female Friendship with Devin Lombardi

    “You don’t have to cancel friendships. You can work it out if both people want to solve it.”

    In this heartfelt and unfiltered episode, host Cassie Kellner sits down with lifelong friend Devin Lombardi for a conversation 40 years in the making. From kindergarten to motherhood, trauma to therapy, and everything in between, Cassie and Devin open up about what it really takes to sustain a friendship through every season of life.

    They talk about growing up in a small town, navigating grief and change, setting boundaries, and doing the work, individually and together, to build something that lasts. It’s honest, funny, emotional, and deeply relatable for anyone who’s ever loved a friend like family.

    We talk about:
    → The real meaning of sisterhood and showing up through change
    → How shared experiences can strengthen lifelong bonds
    → The power of self-reflection and therapy in friendship
    → Why laughter, honesty, and forgiveness keep relationships thriving

    Sponsor Spotlight
    This episode is brought to you by ISORetract, the gold standard in comfort and isolation. Designed by orthodontic professionals, ISORetract eliminates the need for cotton rolls, sharp corners, and constant adjustments. The built-in suction keeps the field dry and clear, making bondings faster, easier, and more comfortable for your patients.

    ✨ Bloom Effect listeners get 10% off with code BLOOM-10 at isoretract.com. Trust us — you’ll wonder how you ever practiced without it.

    About Devin Lombardi
    Devin Lombardi is a California native, wife, mother, and lifelong friend whose story reminds us that growth, laughter, and vulnerability can coexist. Her friendship with Cassie spans four decades — from playgrounds and heartbreaks to weddings, babies, and healing — proving that when women show up for each other, they create the kind of connection that stands the test of time.

    Listen + Subscribe
    Tune in on Apple, Spotify, or YouTube — and if this episode moved you, share it with a friend who’s been there through it all. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Episode Links & Resources
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome + sponsor message
    01:22 Kindergarten beginnings + lifelong friendship
    05:00 Growing up in Colusa + early memories
    09:10 Shared trauma + how it shaped connection
    13:40 Grief, growth + protecting each other through pain
    18:00 The break, the work, and the reconnection
    27:00 Therapy, self-reflection + setting boundaries
    36:30 Choosing friendship again and again
    45:00 Laughter, motherhood + soul-level friendship
    53:00 Rapid-fire questions + heartwarming finale

    Topics we explore in this episode include:
    female friendship, lifelong connection, personal growth, emotional healing, boundaries in relationships, small-town life, leadership through empathy, gratitude and growth

    1 hr 6 min
  • AI and the Future of Society with Lindsay Quinn

    “You’re not aging, you’re maturing. And that means becoming more of something, not less.”

    In this inspiring reunion episode, host Cassie Kellner welcomes back her longtime friend and collaborator, Lindsay Quinn, founder of Heartwise Collective. From their early days side by side in a high-standard San Diego ortho practice to building their own thriving companies, Cassie and Lindsay share the lessons, pivots, and leadership moves that continue to shape their work and lives today.

    They talk about how investing in yourself changes your business, what it really means to evolve as a leader, and why their new collaboration — The Ortho Society — is the meeting they’ve always wished existed. You’ll hear stories of growth, grit, and full-circle moments as they announce an exclusive two-day experience for orthodontists and their leaders in beautiful San Diego, May 2026.

    We talk about:
    → How AI and automation are reshaping modern ortho practices
    → The power of investing in yourself and betting on your growth
    → Why maturity (not age) defines great leadership
    → What it takes to evolve your systems, your mindset, and your team
    → The story behind The Ortho Society and how it’s changing the game

    Sponsor Spotlight
    This episode is brought to you by ISORetract, the gold standard in comfort and isolation. Designed by orthodontic professionals, ISORetract eliminates the need for cotton rolls, sharp corners, and constant adjustments. The built-in suction keeps the field dry and clear, making bondings faster, easier, and more comfortable for your patients.

    ✨ Bloom Effect listeners get 10% off with code BLOOM-10 at isoretract.com. Trust us, you’ll wonder how you ever practiced without it.

    About Lindsay Quinn
    Lindsay Quinn is the founder of Heartwise Collective, an orthodontic consulting firm helping practices align their systems, leadership, and operations. With more than two decades in the industry, she’s known for transforming operational chaos into streamlined clarity through efficient workflows, conscious team development, and modern tools from AI systems built for orthodontic teams to astrology-based team workshops that turn even skeptics into believers. She partners with growth-minded practices ready to lead better, collect more, and finally feel in control of their business.

    🎧 Listen + Subscribe
    Tune in on Apple, Spotify, or YouTube, and if this episode inspired you, share it with your team or a fellow ortho leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Episode Links & Resources
    Learn more about Heartwise Collective
    Follow Lindsay on Instagram
    Connect with Lindsay on LinkedIn

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome + sponsor message
    01:22 Catching up with Lindsay Quinn
    03:30 The conversation that reframed aging vs. maturing
    07:15 How AI and automation are transforming ortho practices
    11:45 What makes “your AI show” — and how to fix it
    15:50 Why maturity, not age, drives true leadership
    19:30 Investing in yourself + evolving your mindset
    23:40 How The Ortho Society came to life
    27:50 What makes this experience different from any other meeting
    31:45 Building systems, dashboards + automations in real time
    36:00 Leadership growth, personal expansion + next steps

    Topics we explore in this episode include:
    orthodontic consulting, leadership development, AI and automation in orthodontics, practice systems and dashboards, The Ortho Society, orthodontic team culture, leadership growth, mature mindset, practice efficiency, orthodontic business strategy

    32 min
  • Unpacking Gen Z Mindset with Jillian Locvich

    “You’re never going to know unless you just do it.”

    In this lively and heartwarming episode, host Cassie Kellner sits down with her niece, Jillian Locvich, to talk about growth, grit, and what it really means to show up. From starting her career in the middle of the pandemic to leading a thriving ortho team by 25, Jillian shares how curiosity, consistency, and coachability helped her break the mold and redefine what Gen Z leadership looks like in dentistry.

    Cassie and Jillian unpack generational stereotypes, lessons learned chairside, and how mindset, not age, sets the tone for success. This episode is equal parts real talk, laughter, and inspiration for anyone building their career, mentoring the next generation, or learning to “do it, lady.”

    We talk about:
    → Jumping into dentistry during the height of COVID
    → How mentorship and mindset shape early success
    → The myths and truths about Gen Z in the workplace
    → Why showing up and staying coachable changes everything

    Sponsor Spotlight
    This episode is brought to you by ISORetract, the gold standard in comfort and isolation. Designed by orthodontic professionals, ISORetract eliminates the need for cotton rolls, sharp corners, and constant adjustments. The built-in suction keeps the field dry and clear, making bondings faster, easier, and more comfortable for your patients.

    ✨ Bloom Effect listeners get 10% off with code BLOOM-10 at isoretract.com. Trust us, you’ll wonder how you ever practiced without it.

    About Jillian Locvich
    Jillian Locvich, RDA, is a lead orthodontic assistant whose journey from general dentistry to orthodontics is proof that hard work and heart go hand in hand. Known for her positivity, precision, and leadership, she represents the next generation of dental professionals redefining growth, gratitude, and grit in the field.

    Listen + Subscribe
    Tune in on Apple, Spotify, or YouTube — and if this episode inspired you, share it with your team or a fellow orthodontic leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome + sponsor message
    01:21 Meet Jillian Locvich + how her journey began
    05:10 From general dentistry to orthodontics
    09:25 Gen Z stereotypes and realities in the workplace
    13:40 Mindset, mentorship + showing up fully
    18:00 What leadership looks like at 25
    22:45 Being coachable + building trust on the team
    27:15 Advice for the next generation of assistants
    31:00 Rapid-fire fun + final reflections

    Topics we explore in this episode include:
    generational leadership, orthodontic team culture, Gen Z in the workplace, career growth in dentistry, mindset and motivation, leadership development, practice culture, coachable teams!

    35 min
  • Gratitude Changes Everything

    “Gratitude changes everything. It turns what we have into enough.”

    In this heartfelt solo episode, host Cassie Kellner takes a pause from the usual leadership conversations to reflect on gratitude — the unseen force that fuels connection, culture, and growth. With November marking her birthday month and a season of thankfulness, Cassie shares personal stories, lessons, and gentle reminders about the power of appreciation in life and leadership.

    You’ll hear reflections on friendship, mentorship, and family — the people who shape who we are and remind us that we don’t bloom alone. Cassie also shares a leadership challenge to help you bring gratitude into your daily practice and personal life.

    We talk about:
    → How gratitude strengthens leadership and team culture
    → Why appreciation builds deeper trust and connection
    → The difference between recognition and true gratitude
    → Simple ways to lead and live from thankfulness

    Sponsor Spotlight
    This episode is brought to you by ISORetract, the gold standard in comfort and isolation. Designed by orthodontic professionals, ISORetract eliminates the need for cotton rolls, sharp corners, and constant adjustments. The built-in suction keeps the field dry and clear, making bondings faster, easier, and more comfortable for your patients.

    ✨ Bloom Effect listeners get 10% off with code BLOOM-10 at isoretract.com.
    Trust us, you’ll wonder how you ever practiced without it.

    About Cassie Kellner
    Cassie Kellner is the founder of Everbloom and host of The Bloom Effect. A former chairside assistant turned team coach, she’s spent more than 20 years helping orthodontic teams grow from the inside out—building strong cultures rooted in purpose, gratitude, and connection.

    Listen + Subscribe
    Tune in on Apple, Spotify, or YouTube — and if this episode inspired you, share it with your team or a fellow orthodontic leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome + sponsor message
    02:00 Slowing down and finding gratitude
    05:15 How people shape our growth
    10:40 Gratitude in leadership and culture
    16:25 Expressing appreciation out loud
    22:10 How thankfulness transforms team dynamics
    27:35 A challenge for you this week
    31:00 Final reflections + gratitude for listeners

    Topics we explore in this episode include:
    leadership and gratitude, practice culture, appreciation in teams, emotional intelligence, connection-driven leadership, orthodontic growth, mindfulness in business, personal development

    12 min
  • Roots of Resilience with Dr. Emily Taing Watson

    “It's a miracle we're here.”

    For Dr. Emily Taing Watson, orthodontics is more than a career — it’s a reflection of resilience, gratitude, and legacy. The proud daughter of Cambodian refugees who survived the Khmer Rouge regime, Dr. Watson’s journey is rooted in the lessons of strength, sacrifice, and faith passed down from her parents.

    In this heartfelt episode, Dr. Watson opens up about her new book, Roots of Resilience: Lessons in Courage, Family, and the Power of Showing Up Every Day. She shares how her family’s story shaped her leadership, mindset, and purpose as both a doctor and a mother. From growing up in a donut shop to leading a thriving orthodontic practice, she reminds us that gratitude and grace are the true foundations of growth.

    We talk about:
    → How her parents’ courage and faith continue to guide her life and leadership
    → The lessons she learned from resilience, service, and gratitude
    → What it means to lead with empathy and build a thriving team culture
    → How motherhood and boundaries have shaped her approach to balance
    → Why every challenge is an invitation to grow stronger and serve deeper

    About Emily Taing Watson, DMD, MSD
    Dr. Emily Taing Watson is an orthodontist, speaker, and the proud daughter of Cambodian refugees who survived the Khmer Rouge regime. Their story of resilience, strength, and sacrifice lies at the heart of her debut book, Roots of Resilience — a tribute to their journey and the enduring life lessons that continue to shape her personal values and professional leadership.

    Dr. Watson earned her undergraduate degree from Butler University, her Doctor of Dental Medicine from the Boston University Goldman School of Dental Medicine, and completed her orthodontic residency at the Indiana University School of Dentistry. Guided by empathy, discipline, and purpose, she draws deeply from her family’s legacy to lead with integrity in both her practice and her broader community.

    She resides in Warsaw, Indiana, with her husband, Brian, and their two daughters, Grace and Vivienne, who inspire her daily and serve as a constant reminder of the power of love and resilience.

    Listen + Subscribe
    Tune in on Apple, Spotify, or YouTube — and if this episode inspired you, share it with your team or a fellow orthodontic leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Disclaimer: Today's episode on The Bloom Effect talks about war, displacement, and what it's like to be a refugee. These are heavy stories and can feel intense for some. Take care of yourself while listening and know that it's completely okay to step away if it feels too much.

    Episode Links & Resources
    Order Roots of Resilience
    Learn more about Warsaw Orthodontics
    Follow Warsaw Orthodontics on Instagram

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome + introduction
    02:19 The story behind Roots of Resilience
    06:50 Her parents’ escape from Cambodia
    10:45 Lessons from growing up in a donut shop
    15:35 How gratitude and perspective shape leadership
    23:40 Resilience, motherhood, and building balance
    30:10 Creating a culture of service and gratitude
    37:15 What her team taught her about leadership
    45:20 The power of faith and letting go of control
    52:40 Life lessons, boundaries, and daily habits
    01:03:20 Closing reflections and takeaways

    Topics we explore in this episode include:
    leadership in orthodontics, resilience and gratitude, immigrant family stories, women in dentistry, practice culture, motherhood and leadership, personal growth, faith and mindset

    1 hr 15 min
  • Advocating for Dental Assistants with Julie Varney

    “If you’re doing your best to your ability, then you’ve done enough.”

    For Julie Varney, dental assisting is more than a career — it’s a calling. With over 30 years of experience, she’s worn nearly every hat in the profession, from chairside assistant to educator and mentor. Today, she continues to inspire the next generation through teaching and advocacy, and her platform, Dental Assistants Rock, where she connects and uplifts thousands in the field.

    In this episode, Julie shares her journey from learning the ropes under old-school mentors to becoming a trusted advocate for assistants worldwide. We chat about the value of training, why assistants deserve a stronger voice, and how culture, respect, and self-belief shape the future of dentistry.

    We talk about:
    → How Julie turned a meme account into a thriving community for dental assistants
    → Lessons from teaching both adult and high school dental assisting programs
    → The challenges of recognition and retention in dentistry
    → Why self-advocacy and continual learning are keys to growth
    → How assistants can find fulfillment and longevity in the profession

    About Julie Varney
    Julie Varney, RDA, CDA, COA, CDIPC, FAADOM, is a Dental Assistant Instructor and advocate with decades of clinical experience and a passion for education. She combines technical expertise with a heart for compassionate patient care, preparing her students to excel both chairside and in life. Through her teaching, speaking, and social platforms, Julie empowers dental assistants to embrace their role, build confidence, and recognize the impact they make in patient health and practice culture.

    Tune in on Apple, Spotify, or YouTube, and if this episode inspired you, share it with your team or a fellow dental professional. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Episode Links & Resources
    Follow Julie on Instagram
    Follow Julie on TikTok

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome and introductions
    02:15 Julie’s early years as a dental assistant
    06:12 Finding independence and growth in general practice
    10:40 From memes to movement: how Dental Assistants Rock began
    15:20 The reality of recognition, pay, and retention
    22:05 Teaching dental assisting and inspiring the next generation
    30:44 Lessons from high school classrooms and adult programs
    37:55 Why assistants are vital to patient and practice success
    45:20 Advocating for culture, respect, and team collaboration
    52:10 Final reflections on growth, fulfillment, and encouragement

    Topics we explore in this episode include:
    dental assistant advocacy, dental education, team culture in dentistry, onboarding and training, recognition and retention in practices, professional growth in dental assisting, patient and team experience, leadership in dentistry

    1 hr
  • Building Systems and Leadership with Dr. Jeff Kwong

    “Growth breaks things, and that’s how we learn to rebuild better.”

    For Dr. Jeff Kwong, leadership didn’t start with a title. From his early days in Toronto to running a thriving practice in Sacramento, Dr. Kwong has always been guided by curiosity, structure, and heart. As he steps into his new role as President of the California Association of Orthodontists, he’s reflecting on what it really means to lead with systems that support people and self-awareness that drives growth.

    In this episode, Dr. Kwong and Cassie talk about his journey from clinician to leader, the lessons he’s learned about delegation, and why documenting systems is one of the best gifts you can give your team. He shares how tools like Asana and Loom transformed his practice, the surprising moment that shaped his leadership style, and how vulnerability builds trust at every level.

    We talk about:
    → How Dr. Kwong went from “accidental leader” to CAO President
    → The role systems play in creating culture and consistency
    → How the Working Genius framework reshaped his leadership style
    → Why delegation builds stronger teams and calmer leaders
    → The evolution of orthodontics—from impression trays to AI

    About Jeff Kwong, DDS, MSD
    Dr. Kwong is the founder of Jeffrey Kwong Orthodontics in Sacramento, California. A proud Toronto native and Case Western Reserve University alum, he is known for his systems-driven approach and calm, collaborative leadership. In addition to running his practice, he serves as President of the California Association of Orthodontists, advocating for growth, connection, and innovation across the specialty. When he’s not in the office, you’ll find him skiing, traveling, or cheering on his two boys, Ryan and Alex, with a great cup of coffee in hand.

    Tune in on Apple, Spotify, or YouTube, and if this episode inspired you, share it with your team or a fellow orthodontic leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Episode Links & Resources
    Visit Dr. Kwong’s website
    Follow Dr. Kwong on Instagram
    Connect on Facebook

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome and introductions
    02:15 Dr. Kwong’s path from Toronto to California
    05:30 Saying yes (and no) to leadership opportunities
    10:45 The call to serve: stepping into the CAO presidency
    16:30 Learning to lead through self-awareness and systems
    22:20 How Working Genius changed team communication
    28:40 Building trust through delegation and vulnerability
    34:10 Documenting systems with Loom and Asana
    41:00 Thoughts on AI, technology, and the future of ortho
    47:50 Advice for new practice owners and leaders
    52:30 Closing reflections and gratitude

    Topics we explore in this episode include:
    orthodontic leadership, practice systems, team culture, delegation and trust, documentation and SOPs, vulnerability in leadership, orthodontic technology, CAO presidency, practice growth, modern orthodontics

    43 min
  • The Art of Trust & Delegation with Dr. Sean Holliday & Brianna Fuentes

    “Orthodontics isn’t an individual sport, it’s a team sport. You can’t build lasting growth without trust.”

    For Dr. Sean Holliday and Brianna Fuentes, what started in a makeshift laundry-room office turned into four thriving practices, a leadership partnership built on trust, and eventually OrthoMasterClass, an education platform shaping orthodontic teams worldwide.

    In this episode, Dr. Sean Holliday and Brianna share their journey of building practices, investing in people, and learning how to let go of control. From the early struggles of subleasing space and managing debt to creating systems and growing leaders, their story shows how culture, trust, and delegation create sustainable success.

    We talk about:
    → How Dr. Sean Holliday built Holliday Orthodontics from the ground up in Hawaii
    → Brianna’s path from assistant to manager and consultant
    → Why trust is the foundation of growth
    → Lessons from navigating turnover, culture shifts, and mistakes
    → How OrthoMasterClass helps orthodontists and teams implement lasting change

    About Dr. Sean Holliday
    Dr. Sean Holliday earned his dental degree from the University of Missouri–Kansas City and his orthodontic certification and master’s degree from the University of Illinois at Chicago. He is a board-certified Diplomate of the American Board of Orthodontics, a published author, and a public lecturer. Dr. Holliday is a contract advisor for Align Technology, and Holliday Orthodontics is an Invisalign®️ Diamond Plus Apex provider with over 12,000 clear aligner cases treated. He is involved in clinical research in digital orthodontics, serves on the Journal of Clinical Orthodontics Clinical Advisory Council, and leads four orthodontic offices on the island of Oahu.

    About Brianna Fuentes
    With over 20 years of orthodontic experience, Brianna Fuentes has held roles ranging from Clinical Assistant and Treatment Coordinator to Director of Operations and Consultant. Since 2015, she has collaborated with Dr. Holliday on Align Technology programs and OrthoMasterClass immersion courses, and since 2018, she has served as an Align faculty member and speaker. As a consultant, Brianna supports practices across the U.S. by creating efficient systems, building culture, and helping teams increase conversion and morale.

    Tune in on Apple, Spotify, or YouTube, and if this episode sparked something for you, share it with your team or a fellow ortho leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Episode Links & Resources
    Explore OrthoMasterClass
    Follow Dr. Holliday on Instagram
    Connect with Brianna on Instagram
    Connect with Brianna on Facebook
    Connect with Brianna on LinkedIn

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome and introductions
    02:37 Brianna’s path into orthodontics
    06:00 Early challenges and sharing a laundry-room office
    10:51 Sean’s journey from St. Louis to Hawaii
    13:33 Starting from debt and building trust
    17:59 Balancing business, culture, and personal life
    23:19 Learning to delegate and let go of control
    27:25 Investing in leadership and team growth
    32:28 Why mistakes can strengthen culture
    40:20 Navigating turnover and building systems
    46:00 Creating OrthoMasterClass
    53:30 Final reflections on leadership and trust

    Topics we explore in this episode include:
    orthodontic leadership, practice growth and culture, delegation and trust, building systems in orthodontics, team development, navigating turnover, patient and team experience, leadership advice for orthodontists

    58 min
  • Culture, Brand & Growth with Brenda Ashwell

    “Your brand is how people feel when they interact with you, inside and outside the practice.”

    For Brenda Ashwell, what started with grassroots contests and referral slips has grown into three decades of shaping culture-driven experiences in orthodontics. From co-founding Patient Rewards Hub to leading growth and success at Culturello, Brenda has seen how brand, culture, and consistency fuel long-term growth for both teams and practices.

    In this episode, Brenda shares her journey from working inside practices to building tools that support them, what she’s learned about leadership and culture, and why connected brand experiences matter more than ever.

    We talk about:
    → How Brenda’s early roles in orthodontics shaped her view of patient and team experience
    → The evolution from analog contests to connected brand systems
    → Why consistency is the foundation of lasting growth
    → Ways practices can support their teams without piling on more tasks
    → How culture and brand fuel both retention and referrals

    About Brenda Ashwell
    Brenda Ashwell is the Growth & Success Lead at Culturello, where she leads customer success and partnership teams. Culturello is the parent company of the recently merged Patient Rewards Hub and Hubbux Teams. Over more than two decades, Brenda has worn many hats — from co-founder to head of growth and success — guiding thousands of successful membership implementations across orthodontic practices and beyond. At Culturello, she helps turn the science of play, behavioral economics, and connected data into meaningful interactions, brand moments, and rewards that strengthen culture and spark growth.

    Tune in on Apple, Spotify, or YouTube, and if this episode sparked something for you, share it with your team or a fellow ortho leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Episode Links & Resources
    Explore Culturello
    Follow Culturello on Instagram
    Watch Culturello on TikTok
    Connect with Culturello on Facebook
    Connect with Brenda on LinkedIn

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome and Brenda’s start in orthodontics
    02:38 Who is Brenda? A career built on culture and brand
    05:42 Lessons from working inside a practice
    11:21 The shift from contests to connected systems
    13:50 Why consistency drives brand experience
    17:22 Supporting teams without adding more tasks
    21:47 Staying authentic while adapting to change
    27:19 Defining brand beyond the logo
    32:37 Culture in action with teams, patients, and partners
    36:59 Leadership advice for practice owners
    43:44 Why gamification and play still matter
    46:32 Final reflections on growth and culture

    Topics we explore in this episode include
    orthodontic leadership, brand-driven culture, practice growth and consistency, gamification in orthodontics, patient and team experience, leadership advice for ortho teams, connecting technology and culture

    49 min
  • Kristin Lennarson and the Shift from Teammate to Leader

    “You have to show up as yourself in leadership. Support carries more weight than power.”

    What looks like a straight path often starts with an unexpected turn. For Kristin Lennarson, seven years behind the chair as a hairstylist led her into orthodontics — a field she’s been part of for nearly a decade.

    In this episode, Kristin shares her journey from chairside assistant to head lab tech to clinical lead, and what it takes to step into leadership in a growing practice. We talk about the loneliness of leadership, the pressure of being likable, and why uncomfortable conversations are often the most important ones you’ll have as a leader. Kristin also shares how she navigated team dynamics, built confidence in others, and ultimately carried those lessons into her current role supporting practices as a Customer Success Manager with Bright Referral.

    We talk about:
    → How Kristin transitioned from hairstyling to orthodontics
    → The path from assistant to clinical lead and why each role mattered
    → The hardest mindset shift when moving from teammate to leader
    → Why uncomfortable conversations are essential for healthy practices
    → How her clinical experience shapes her work today at Bright Referral

    About Kristin Lennarson
    Kristin Lennarson spent seven years as a hairstylist before moving into orthodontics, where she spent nearly a decade in roles ranging from chairside assistant to head lab tech to clinical lead. After years of growing alongside her team, she stepped into a new chapter as an integration specialist and now serves as a Customer Success Manager with Bright Referral. Kristin brings her passion for people, systems, and leadership into every practice she supports.

    Tune in on Apple, Spotify, or YouTube, and if this episode sparked something for you, share it with your team or a fellow ortho leader. Subscribe to the show and leave a review. Want to bring this kind of energy into your practice? Visit DiscoverEverbloom.com.

    Episode Links & Resources
    Visit Bright Referral
    Follow Kristin on Instagram
    Connect with Kristin on Facebook
    Connect with Kristin on LinkedIn

    Connect with Everbloom and The Bloom Effect
    Learn more about Everbloom
    Follow Everbloom on Instagram
    Subscribe to The Bloom Effect podcast

    Episode Chapters
    00:00 Welcome and Kristin’s start in orthodontics
    03:05 From hairstylist to chairside assistant
    07:01 The growth of a practice and the need for a clinical lead
    11:08 Shifting from teammate to leader
    18:00 Facing the challenge of being liked vs. being effective
    22:38 Leading with support, not power
    30:58 Building systems and shaping new roles
    36:00 What leadership taught Kristin about herself and her career
    39:54 Final reflections on risk, growth, and authenticity

    Topics we explore in this episode include:
    orthodontic leadership, clinical lead role in ortho, team confidence building, practice growth and systems, leadership challenges in orthodontics, transitioning careers, patient experience in ortho practices

    45 min

About The Bloom Effect with Cassie Kellner

From the publisher's feed

The Bloom Effect with Cassie Kellner is a podcast for teams who care about how they lead and how they grow along the way. Cassie sits down with guests to talk about the things that don’t always get said out loud: the messiness of leadership, building culture from the inside out, and learning to show up in a way that feels like you. These conversations are honest, unpolished, and rooted in real experience. If you're building something you believe in and want a space that feels steady, this is it.