The Bloom Show

Step into the dynamic world of floral industry e-commerce as we interview Liza Roeser, the visionary mind behind FiftyFlowers, on February 27th, 2024! 🌸

In this episode, we covered important insights that we believe are really beneficial and profitable for your floral business.

💡 Insights Covered:
Embracing Floral Industry E-Commerce: Discover how e-commerce has matured the floral industry, empowering businesses to connect with customers and expand their reach.

Benefits for Floral Businesses: Learn about the convenience and efficiency e-commerce brings, allowing floral shops to operate 24/7 and streamline processes.

Adapting Technology: Gain valuable tips on overcoming fears and embracing technological advancements to stay relevant and competitive in the floral market.

Collaboration with E-Commerce: Explore the importance of understanding limitations and focusing on core strengths when collaborating with e-commerce platforms.

Harnessing Analytics: Understand the significance of data analytics in driving floral business decisions and enhancing customer experiences.

Future of AI in the Floral Industry: Get insights into the integration of AI in the floral industry and how it complements the human touch, enriching customer interactions.

Changing Floral Consumer Behavior: Explore the evolving floral trends in consumer preferences, emphasizing the importance of creating connections and experiences.

🌺 Don't miss out on these invaluable floral industry insights! Watch the interview now and learn a lot from the discussions on the dynamic landscape of e-commerce in the floral industry.

Don't forget to subscribe! 🔔

In this insightful Bloom Show interview, we delve deep into the invaluable work of the American Floral Endowment and Seed Your Future, two organizations dedicated to nurturing and advancing the floral industry. And by the way, this year, they are chosen to be the beneficiaries of the Bloom Together Event 2024, powered by AAF&NBS.

🔍 Dive into the realm of floral research with the American Floral Endowment, where every study and discovery impact every sector of the floral industry. From production to transport, temperature control to customer care, their research efforts can help wholesalers, retailers, and even customers have longer-lasting, better-quality flowers.

🌱 Discover how Seed Your Future is sowing the seeds of opportunity for those eager to cultivate a career in the floral industry. Through mentorship, education, and industry networking, they empower aspiring floral professionals to find their path and make meaningful connections to the industry.

💐 Learn why every donation, no matter how big or small, makes a difference in the floral industry, especially for non-profit floral organizations.

🤝 Lastly, learn more about the upcoming Bloom Together Event 2024 directly from Sahid.

Don't miss out on this episode!

Like, share, and subscribe to stay updated on all things floral! 🌷✨

Watch the YouTube interview here: https://www.youtube.com/watch?v=AiJC6lpYbDE

In these challenging times for Ecuador, where the government's battle against drug trafficking is making global headlines, we bring you an in-depth perspective directly from the heart of the floral industry. We explore how the current situation is affecting Ecuador and its potential impact on the global floral market, especially with Valentine's Day approaching.

Eduardo Letort shares his valuable insights on these critical issues, offering an exclusive look into the possible effects on one of the world's most significant flower markets.

Listen to this episode, which promises to shed light on the intersection of current events and the floral industry.

🤔 Curious about the future of floral purchasing for Valentine's Day? 💝

Listen to this exclusive presentation titled "Consumer Floral Purchasing for Valentine's Day: Historical Trends and 2024 Market Projection" by Thomas Prince from Prince & Prince Inc.!

📊 Thomas unveiled insights gleaned from four nationwide surveys conducted over the years, tracking consumer floral purchasing from 2000, 2007, 2013, and 2019. Get ready for a deep dive into trend lines, exploring overall Valentine's Day purchasing patterns and specific trends among key consumer demographic segments.

💡 This engaging discussion isn't just about data; it's about understanding the floral market trends and uncovering the opportunities lying beneath. Thomas shared strategies to capitalize on these trends, offering valuable insights for businesses aiming to optimize their marketing strategies.

Don't miss this chance to gain a deeper understanding of the floral market dynamics and learn how to apply this knowledge to elevate your floral business!

You can watch it on YouTube by clicking here.

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About The Bloom Show: The Bloom Show, a YouTube Live program by Above All Flowers and New Bloom Solutions, aims to innovate, connect, and bloom the floral industry. It's a vital source of information on the latest floral industry trends, empowering the floral community with insights and strategies. The Bloom Show is by the floral community for the floral community.

About Above All Flowers and New Bloom Solutions: Looking for a dedicated partner to help you bloom your floral business? Specializing in marketing, consulting, and comprehensive business solutions tailored specifically for the floral industry, AAF&NBS is here to help floral businesses thrive. From understanding the latest floral industry news to cutting costs to enhancing customer engagement and elevating brand awareness, our services cover it all—marketing strategies, website development, advertisements, email marketing, collaborations, and more. What sets us apart? Unlike general agencies, we intimately understand the floral industry and offer unmatched expertise. Not only do we provide top-notch services, but we also connect floral businesses to a vast network of wholesalers, distributors, growers, innovators, and fellow florists. Partner with AAF&NBS for unparalleled support and growth in the flourishing floral industry!
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Listen to this insightful conversation!

Here's the grand finale of the 2023 Bloom Show! Listen to this lively conversation with our special guests, Melina Knuth, Ph.D., Assistant Professor at North Carolina State University, and Charlie Hall, Professor at Texas A&M University.

They discussed the latest floral industry trends, economic impacts, pricing effects, and an outlook for the flower industry in the upcoming year. They also explored how sustainable practices are shaping the industry's future.

This is a must-attend event for anyone involved in the floriculture industry. Don't miss your chance to learn from two of the leading experts in the field and gain valuable insights that can help you grow your business.

Don't forget to subscribe and hit the notification bell button to stay updated on our Bloom Shows!

Watch this captivating episode of the Bloom Show last November 7, 2023, at 1 PM EST hosted by Sahid Nahim during the Proflora 2023 held in Bogota, Colombia! 🤩

In this special episode, we dive into some topics in the flower industry with some remarkable industry leaders. 🌼

🌟 First Blooming: Meet Susana Vargas of Queen’s Flowers and Kees Gram of Royal Van Zanten as they unravel the story behind the unique Astronova flower. Discover the beginnings of their partnership, the impact of Astronova on the flower market, success stories, some customer feedback, and more. Plus, catch their Proflora 2023 exhibit experience!

🌟 Next Bloom: Sahid's interview with Daniel Sanchez of South Florals Group, a company that owns, manages, and operates different South Florida flower shops. Learn about Daniel's contributions to the floral industry and why being at the Proflora 2023 exhibit is a game-changer. Find out what cool product or company caught his eye at the event, and listen as he shares his mini-tour of Colombia as well.

🌟 The final Bloom interview is with Luisa Falla of Florverde, an independent social and environmental standard for the flower sector. Discover how Florverde balances social responsibility and sustainability in the floral industry. Dive into key sustainable practices they follow: preserving water, utilizing solar energy, reducing the use of fertilizers and pesticides, and more. Also, explore how they encourage other farms to do the same!

So make sure to listen to this blooming show!

A heartfelt thank you to Proflora for inviting us as press and sponsoring this show. 🌸

On September 12th, 2023, we had Lane Devries, the CEO of Sun Valley Floral Farms, as our special guest for this episode of the Bloom Show. Explore Sun Valley’s remarkable ilex program and its impact on the floral industry by watching this show. 🌺

Listen to the enriching conversation that celebrates the beauty and innovation flourishing in the floral industry. 🌻

Special thanks to Sun Valley Floral Farms for sponsoring this show.

Welcome to another episode of the Bloom Show.

Amy Desperito from Natural Flowers joined our guest hostesses Vonda Lafever, Ellie Lafever, and Lori Wilson for a discussion that delves into captivating topics on sustainability practices, variety and seasonality, and so much more.

Listen to this insightful conversation!

Get ready to bloom with excitement because, on Tuesday, August 22, 2023, we had a very special guest who joined us on The Bloom Show—Juan David Lecuona, Commercial Director of Deliflor Americas.

Starting as an account manager for a farm, he went on to venture into his own flower business. He then became the Commercial Director for another farm, and now he's the Commercial and Marketing Director for Deliflor Americas. For four whole years, he's been on the Marketing Committee of Asocolflores, and for five years, he served on the Floral Council for IFPA. And this is his third year on the Grower's Council for SAF.

Juan David Lecuona shared Deliflor's incredible sustainability plans and unveiled not one, not two, but THREE new categories of chrysanthemums!

It was a blooming show!

Special thanks to Deliflor Americas for sponsoring this show.

Listen to this episode of the Bloom Show with host Sahid Nahim and guest Augusto Solano of Asocolflores as they talk about the upcoming #Proflora2023! Discover the history of this international cut flower show in Colombia, its main purpose, its impact on the floral industry, and more.

Tune in to learn more about why you should be there along with thousands of other flower industry professionals!